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Party's Over: Chrysler to stop theatrical debuts at auto shows

by John Neff (RSS feed) on Apr 26th, 2008 at 3:34PM

The folks at Chrysler have proven that they know how to make a BIG splash when debuting a new production vehicle or concept car. They've driven a Jeep through a plate glass window... twice; showered the automotive press with so much confetti that we were pooping paper for a week; employed clowns, bands and B-list celebrities up the wazoo; and at the most recent Detroit Auto Show in January, drove a herd of cattle up the street for the debut of the new 2009 Dodge Ram. All of these big debuts are meant to attract media attention, and that they do very well. But the word from Chrysler LLC CEO... Read More

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