Hail Mary Pass? Chrysler buying 60-second Super Bowl spot for Dodge Charger
by John Neff (RSS feed) on Jan 14th, 2010 at 4:57PM
CNNMoney.com is reporting that Chrysler will be the only U.S. domestic automaker to air a commercial during this year's Super Bowl. The spot in question will be 60 seconds long, the most expensive length to buy during the big game, and advertise the Dodge Charger of all vehicles. Chrysler spokeswoman Dianna C. Gutierrez is quoted saying, "What better way to illustrate to our customers that we are still here than to air on the Super Bowl..." Oh Dianna, we could think of a few ways. Has Chrysler determined there are so many people who believe it's disappeared that spending millions on a... Read More
