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Is BMW poised to take the luxury sales crown from Lexus?

by Chris Shunk (RSS feed) on Sep 8th, 2009 at 7:28PM

Lexus has been the undisputed king of luxury automotive sales in the U.S. for the 21st century. It hasn't even been close. BMW has played second fiddle the entire decade, but through the first eight months of 2009, the German luxury car maker has made some major gains on its Japanese luxury competitor. In fact, through August only 2,293 vehicles separate BMW from becoming the new king of the mountain. BMW's climb to the top of the sales charts comes during a sales downturn the likes of which hasn't been seen in decades, yet the Bavarian automaker has weathered the storm much better... Read More

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