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Swedish Pickle: Study says GM lost $5,000+ on each Saab sold over the last 8 years

by Jonny Lieberman (RSS feed) on Nov 20th, 2009 at 10:31AM

When the automotive history of the last ten or so years is written, one of the most curious chapters will be why big, flush with cash American car companies purchased relatively diminutive, relatively oddball Swedish brands. Ford and Volvo, while still not a match made in heaven, at least gave it a go, sharing platforms and technology. The merger has yielded some good results, too. Anyone that's driven cars like the Flex or new Taurus can attest to how well Ford skin draped over a Volvo-based chassis works – especially when motivated by a twin-turbocharged, direct-injected motor.... Read More

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