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VIDEO: CGI be damned! Inside the BMW M3's V8

by Damon Lavrinc (RSS feed) on Apr 7th, 2008 at 10:03PM

Click above to view the BMW M3 ad.Ever since Industrial Light and Magic dropped Jurassic Park onto the scene, it's rare to see a movie, TV show or advertisement that doesn't involve some form of CGI. It's amazing what can be done by a handful of programmers and a case of RedBull, but something gets lost in translation when computerized effects are used in place of their analog forbearers. The advertising firm IdeaCity recognized this and melded high-tech wizardry with old-school filmmaking to create an absolutely beautiful ad for BMW's new M3.The edifice for the spot began with a tour of... Read More

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