Jim Press: little trucks could be big
by Dan Roth (RSS feed) on Jan 28th, 2008 at 7:29AM
click above for more pics of the 2002 Dodge M80 ConceptJim Press thinks that there's an emerging market for small, fuel efficient trucks. You know, the kind of trucks his former employer, Toyota, used to build. Press put in 37 years at Toyota, and he saw the evolution of the HiLux into the Tacoma, which is no longer the diminutive hauler it once was. Press owns a second home in Thailand, and observing how trucks are used in that country leads him to believe that there's a worldwide need for a small, versatile pickup. Dodge's Dakota saw its sales drop by one third between 2006 and 2007, and... Read More
