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Chrysler VP of product planning sees slot for small pickups

by Chris Tutor (RSS feed) on Jul 6th, 2012 at 3:46PM

"There is a vacuum left in the small pickup category," says Jesse Toprak, vice president of market intelligence for TrueCar.com in a new Detroit Free Press report. And as we all know, the automotive industry abhors a vacuum. Joe Veltri, VP of product planning for Chrysler, sees that vacuum as a potential for profits. "Based on our data, young males still aspire to own a pickup," Veltri says in the story. "Historically, if you go back to the '80s, the compact or midsize pickup segment was bigger than the full-size segment." So why are small trucks no longer popular? Veltri and others... Read More

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