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Mitsubishi News

Mitsubishi is the automotive division of Mitsubishi Heavy Industries, one of the largest industrial groups in Japan. Credited with offering the country's first production automobile for sale in 1917, Mitsubishi didn't formally create an automotive division until 1970 and has since formed alliances with many automakers. The brand's halo vehicle in the US is the Lancer Evolution, a road-going version of the company's rally car.

Mitsubishi Vehicles:

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    Mitsubishi
    With just 75 i-MiEVs sold this year, Mitsubishi introduces 2014 model
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    Late last year, Mitsubishi said the Mitsubishi i-MiEV would get a solid price drop down to $22,995 (before destination and fees). Along with the lower digits, the car is getting a bit of a content bump to make the cheapest EV in the US an even better deal. After skipping the 2013 model year, new 2014 model year vehicles are now rolling out to Mitsubishi ...

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    Report: Fiat taps Mitsubishi for European pickup
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    Mitsubishi is often derided in the US for its relatively boring lineup, Lancer Evolution aside, but the company is on the upswing worldwide, recently posting record global operating profits. The Japanese automaker may get a further boost in the near future from a rumored pickup truck deal with Fiat. According to insider sources speaking to Automotive ...

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    Japanese automakers kick in $800k for new charging-station company
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    Cynics may say that gathering $800,000 (total) from four of Japan's largest automakers is merely a rounding error. Still, Toyota, Nissan, Honda and Mitsubishi, along with the Development Bank of Japan, are putting those funds to good use. So, that's something. Last week, those five entities officially founded Nippon Charge Service LLC. The company was ...

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    Report: Mitsubishi Lancer Evolution will live through 2015
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    If it were only so easy for humans. Mitsubishi has extended the life of the Lancer Evolution X by at least a year. An MMNA spokesperson tells AutoGuide that it is "committed to introducing the 2015 model year Lancer Evolution," noting that production for said models will begin in July. This gives us a year of clarity about the future of a model whose ...

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    Report: Toyota, Honda, Nissan and more collaborating to increase fuel efficiency
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    Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade. The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million ...

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    Report: Mitsubishi Outlander PHEV faces longer delays, might not arrive until 2016
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    It seems every time the Mitsubishi Outlander PHEV makes the news the information concerns a delay, and the reason always centers on its batteries. Four months ago the culprit was restricted battery supply from Lithium Energy Japan, pushing the arrival to 2015. This time it's no different, with Automotive News reporting that a battery-related request made ...

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    Mitsubishi EV drivers returning for another crack at Pikes Peak
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    At the 2014 edition of the Pikes Peak International Hill Climb, Mitsubishi will once again come to play with powerful electric vehicles. And by play, we mean take EV racing incredibly seriously. The 14,115-foot hill climb takes place June 29 and Mitsubishi is sending drivers Greg Tracy and Hiroshi Masuoka to challenge the podium. Tracy knows the course ...

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    Report: Mitsubishi scores record global operating profits
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    In the minds of many auto enthusiasts, Mitsubishi has become an afterthought. It has transformed from a company known for its turbocharged, all-wheel-drive rally machines into an automaker with a very boring lineup. Maybe we are being unfair, though. While the company doesn't have much of a performance presence anymore, the Japanese brand is doing quite ...

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    Report: Mitsubishi ready to pull Evo's plug
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    We have all manner of unofficial metrics in the auto industry. No doubt you've heard some of them, like the butt dyno. Another popular measure is the smiles-per-dollar index - how entertaining is a car versus its price. Cars like the Mazda MX-5 Miata, Scion FR-S and Mini Cooper S, for example, score quite highly, while vehicles like the BMW M5 or Audi RS7 ...

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    Official: Mitsubishi celebrates 40 years in UK with Evo festooned with aftermarket bits
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    Mitsubishi has an anniversary to celebrate. It has been selling cars in the UK for the last 40 years, and in recognition it is launching the Lancer Evolution X FQ-440 MR special edition with some real performance upgrades from top aftermarket companies. The models will be limited to 40 units in Frost White and priced at £50,000 each. The special ...

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    Mitsubishi Mirage fuel economy challenge winner duct tapes his way to 74.1 MPG
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    There's a lesson to be learned from the Mitsubishi Motors' Extreme MPG Hypermiling Challenge: if you want to get your 2014 Mirage to get over 74 miles per gallon, apply duct tape. During the recent event, which ran from Las Vegas, NV to Cypress, CA (where Mitsubishi has its North American HQ), a number of journalists were "allowed to make very minor ...

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    Video: This Mitsubishi dealer's rap ad is so bad it's awesome
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    Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen. While there is no way the dealership went into this video thinking it would actually be good, ...

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    Report: Consumer Reports says these are the worst new cars of 2014
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    Consumer Reports has announced its annual list of worst vehicles, a cringe-inducing contrast to its list of top vehicles. Ignominiously leading the way in 2014 is Chrysler, which has a staggering seven models listed. Jeep nearly sweeps the small SUV segment by itself, with its Compass, Patriot and 2.4-liter version of the new Cherokee, while the only ...

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    Recalls: 2013 Mitsubishi Outlander Sport models with leather seats recalled over airbag fears
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    Mitsubishi is recalling 733 of its 2013 Outlander Sports that were fitted with leather seat covers due to problems with the seat-mounted airbags. Apparently, the wiring for the airbags may have been routed incorrectly when the seat covers were installed at the port. According to the National Highway Traffic Safety Administration bulletin, the issue only ...

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    Report: Mitsubishi turning Montero into crossover, Outlander Sport may get PHEV variant
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    Mitsubishi is getting more and more forthcoming about its plans for the US market. Among the tidbits revealed during a chat with Edmunds at the 2014 Chicago Auto Show, MMNA Executive Vice President Don Swearingen said that "We are committed to huge investments in capital as well as huge investments in R&D." The marquee product of that investment could ...

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    Official: Mitsubishi NA gets new president and CEO
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    Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi ...

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    Report: Long-serving Mitsubishi president Masuko to step aside
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    Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however – he will take the role of chairman, displacing Takashi Nishioka, who will resign. ...

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    Report: Mitsubishi hopes to raise $2.5B with stock sale
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    Mitsubishi, which dates all the way back to 1870, is one of the oldest business collectives in Japan. Today, the various businesses that share the Mitsubishi name are largely independent of each other. The automotive unit, however, has fallen on hard times over the past few years. Back in 2004 and 2005, Mitsubishi Motors sold billions of preferred shares ...

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    Mitsubishi Outlander PHEV selling well in Netherlands
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    Talk about a Dutch treat. Mitsubishi says sales of its Outlander Plug-in Hybrid are brisk in Europe, helped in a big way by plug-in vehicle tax incentives in the Netherlands that are getting more people there to buy the world's first production plug-in hybrid CUV. The Japanese automaker has taken more than 12,000 orders for the model from Europeans and ...

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    Mitsubishi Mirage G4 Sedan in Montreal could mean US debut soon
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    The official word on the North American plans for the Mitsubishi Mirage G4 Sedan is that the Japanese company wants to ask Canadians what they think of the four-door, three-cylinder before deciding if the car will go on sale here. There are hints, though, that the plan is a bit more set in stone than Mitsubishi is letting on. Speaking with AutoGuide, ...

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