People love the idea of super-cheap transportation. Two generations ago, Volkswagen captured the world's attention with the Beetle (known originally as "The People's Car"), but when people finally drove the rear-engined VW, they realized it was more than just a cheap car – it was remarkably fun to drive. India's Tata Motors picked up on the people's car idea several years ago. Motorbikes and pedal bikes are the go-to transportation options for millions in India, which presented an opportunity. But with the average price of a new car in the U.S. hovering around $30,000, an ... Read More
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