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Quick Spin: Mitsubishi i is a good car with a bad name

We're looking at a long, nearly straight, almost totally traffic-free downhill. We'd climbed up to the base of the Palm Springs to Idyllwild Ariel Tramway. Our goal was to see how fast Mitsubishi's tiny i could go. We're on the gas, and the teensy, turbocharged 660cc three-banger is giving us all its got. The speedometer ticks upwards, now cresting 100. In front of us is nothing but inviting tarmac. Deeper and harder we push and the numbers keep ticking up. 119, 120, 121 and then finally hitting 122. We felt we left a little on the table and could have probably achieved a terminal velocity... Read More

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    Mitsubishi delivers first i models in U.S. to Bay Area car-sharing group, residents of Hawaii
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    Making the first all-electric i in the U.S. even more efficient by offering it to lots of drivers, Mitsubishi has delivered an i to City CarShare in the Bay Area. Similar to Zipcar but with a local emphasis, City CarShare is a Bay Area nonprofit that has been arranging car-shares in and around San Francisco since 2001. Adding an i to the fleet puts CCS, ...

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    Say what? Mitsubishi looking to plug-ins to make up 50% of sales by 2020
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    Mitsubishi's i-MiEV first rolled out for Japanese fleet sales in 2009, and it's been on sale to the general public in Japan for 18 months. Since then, the car has become available in several European markets and even picked up a 500-unit order from the government of Estonia. Overall sales have been reported to top 11,000 units. Not a bad start for a ...

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    Mitsubishi i sales plan moved up in U.S., Mirage EV coming in 2013
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    Why wait? That's the question that Mitsubishi president Osamu Masuko doesn't want Americans asking when it comes to purchasing a brand new Mitsubishi i. Thus, he has reportedly moved the nationwide on-sale date for the better-than-you-thought i in the U.S. from the end of 2012 to the middle of next year. The first examples of the car will start deliveries ...

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    2012 Mitsubishi i
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    Light Weight, Rear-Wheel Drive And Instant Torque Bubble Up There are two simple truths about the Mitsubishi i that should help this funky little electric car sell well in the U.S. once it goes on sale later this year. First, it looks like absolutely nothing else on the road today. Second, the car is much more fun than its jellybean shape implies. The ...

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    Green Car of the Year Award finalists include diesel, hybrid, natural gas, electric
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    2008: Chevrolet Tahoe Hybrid 2009: Volkswagen Jetta TDI 2010: Audi A3 TDI 2011: Chevrolet Volt (pictured) Those are the past winners of the Green Car of the Year award, given out each year at the LA Auto Show by Green Car Journal. The five finalists for the 2012 award were announced today and there are four different powertrains among ...

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    2012 Mitsubishi i electric vehicle is totally Normal in Illinois
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    It's all normal in Normal, Illinois. That's the gist of Mitsubishi's latest commercial pitching its upcoming 2012 i electric vehicle. First up, here's a Normal, IL primer: Normal is an incorporated town with a population of roughly 52,000. Normal is the seventh-most populous community in Illinois and is home to Mitsubishi Motors North America ...

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    Daily quick-charging won't really affect battery life of Mitsubishi i
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    Repeated use of a DC Fast Charge, "Level 3" quick-charge unit negatively affects the long-term performance of the battery pack that powers most plug-in vehicles, right? Wrong, according to Mitsubishi. Officials over at Mitsubishi believe that even daily use of a quick-charge unit won't have much overall affect on the battery pack found in the 2012 ...

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    MItsubishi, WiTricity ink wireless charging deal
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    Mitsubishi Motors has teamed with Boston-based WiTricity and Japan's IHI Corporation to research and develop a program designed to make wireless charging a reality for plug-in vehicle owners. It's hoped that the collaboration will advance the development of a real-world wireless charging solutions, which Mitsubishi claims will make recharging electric ...

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    Mitsubishi raises price of all-electric i by an "unforeseen" $1,135
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    Back in April, Mitsubishi made a huge deal about the comparatively low price of its all-electric i: $27,990 (which drops to $20,490 after the $7,500 tax credit is applied) for the base ES version. The SE and SE Premium were $2,000 and $4,790 more, respectively, and all those prices need another $720 destination charges tacked on. At the time, Mitsubishi ...

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    Report: Mitsubishi expects to profit on sales of plug-in vehicles in 2 years
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    How much money can you make selling a $20,000 electric car? Mitsubishi Motors thinks you can make plenty and, according to Japan's Nikkei business daily, expects its plug-in vehicles to turn a profit in two years. In the U.S., the company's i EV will cost $27,990 (or just $20,490 after the federal tax incentive is factored in). A company like Mitsubishi ...

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    Enterprise adds electric vehicle rentals in three West Coast cities
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    It's now a piece of cake for residents of Seattle, WA, Portland, OR and San Francisco, CA to drive an electric vehicle without buying one. Enterprise Rent-A-Car, a pioneer in renting plug-in vehicles, says it's expanding its Nissan Leaf rentals to Seattle, Portland and San Francisco. Later this year, the 2012 Mitsubishi i will join Enterprise's plug-in ...

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    Mitsubishi turns to Facebook to promote electric i
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    What's the logical way to advertise an egg-shaped, rather odd-looking electric vehicle on a tight budget? On Facebook, of course. For Mitsubishi Motors' bargain-priced electric i, social media sites are ideal to spread the word. Greg Adams, Mitsubishi's vice-president of marketing and product planning, told Automotive News (sub. req.) that more than half ...

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    Mitsubishi unveils solar-powered charging station in California
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    On July 7, Mitsubishi Motors unveiled its solar-powered charging station at its headquarters in Cypress, CA. The station, which includes two 110-volt ports, one 220-volt plug-in point and a single CHAdeMO quick-charge setup, is open to the general public. So open, in fact, that Mitsubishi says that all plug-in vehicle owners are welcome to pull in and ...

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    Mitsubishi i dealer demos coming in November, customer deliveries set for early 2012
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    There seems to be some confusion regarding the timing of the launch of the 2012 Mitsubishi i. Therefore, we're hoping this post will make sense of Mitsubishi's game plan. Last November, Mitsubishi announced the $27,990 i would launch in fall of 2011. Then, in April 2011, the Japanese automaker starting taking orders for the electric i and told ...

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    Mitsubishi i rated 112 MPGe with 62 to 98-mile range
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    Mitsubishi is nearly ready to join North America's nascent all-electric parade. The 2012 Mitsubishi i will be available sometime early next year, and the automotive world has been speculating on the type of electron-powered economy one can expect to achieve when behind the wheel. The speculators can take a break because the EPA has finally released its ...

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    Official: Mitsubishi i rated at 112 MPGe with 62 to 98 mile range
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    Mitsubishi is nearly ready to join North America's nascent all-electric parade. The 2012 Mitsubishi i will be available sometime early next year, and the automotive world has been speculating on the type of electron-powered economy one can expect to achieve when behind the wheel. The speculators can take a break because the EPA has finally released its ...

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    Mitsubishi teams with Hawaii to advance deployment of electric vehicles
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    Mitsubishi Motors North America and the State of Hawaii have teamed up to improve the infrastructure and advance the deployment of electric vehicles – especially the Mitsubishi i – in the tropical island. Estrella Seese, acting energy program administrator at Hawaii's Department of Business, Economic Development and Tourism, says that the ...

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    Official: Mitsubishi sets Canadian i-MiEV price at $32,998
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    $32,998. That's the price that Mitsubishi Motors has announced for the i-MiEV in Canada when the little space egg goes on sale there later this year. (That's $33,891 U.S. at today's exchange rate). Yes, Canada will get the i-MiEV, and not the fatter, longer U.S.-only i that will cost $27,990 (seen in the gallery below). The Canadian i-MiEV will be ...

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    Mitsubishi sets Canadian i-MiEV price at $32,998
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    $32,998. That's the price that Mitsubishi Motors has announced for the i-MiEV in Canada when the little space egg goes on sale there later this year. (That's $33,891 U.S. at today's exchange rate). Yes, Canada will get the i-MiEV, and not the fatter, longer U.S.-only i that will cost $27,990. The i-MiEV will be available up north in two trim levels, ...

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    EDTA 2011: "85 miles is the best case scenario" for Mitsubishi i electric
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    Mitsubishi's much delayed electric car for America, the Mitsubishi i, will be launched with demo units in November 2011 for phase 1 markets in the West Coast U.S., followed by the North East region in March 2012 and a nationwide launch in the fall of 2012. Along with the attractive price of $27,990 (just $20,490 after federal tax incentives) the bigger, ...

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