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Icon Bronco

Resurrecting Ford's Iconic 4x4 With Style "The watch industry is a very interesting parallel in that none of us need watches anymore," Jonathon Ward, founder of Icon 4x4, offers as a metaphor for his latest project. "The secret to them succeeding and prospering and furthering their design efforts in the modern market is in the execution – making the execution distinct and purposeful and bespoke. We are trying to take that unnecessary ethic from other industries and evolve it into niche transportation." In other words, Ward knows that his custom creations are superfluous, but... Read More

Vital Stats

Engine:
5.0L V8
Power:
412 HP / 390 LB-FT
Transmission:
5-Speed Manual
MSRP:
$150,000
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    MISC Icon Bronco
    Review: Icon CJ3B more than the sum of its impressive parts
    1263922200

    "We're not going to challenge the traditional big players with our volume," says Icon's owner and head designer Jonathan Ward as we're admiring one of his company's Toyota FJ recreations. "But we hope to challenge what they put into their products." Depending on how highly you value quality, Mr. Ward might have just made the understatement of the year. ...

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