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Icon Bronco

Resurrecting Ford's Iconic 4x4 With Style "The watch industry is a very interesting parallel in that none of us need watches anymore," Jonathon Ward, founder of Icon 4x4, offers as a metaphor for his latest project. "The secret to them succeeding and prospering and furthering their design efforts in the modern market is in the execution – making the execution distinct and purposeful and bespoke. We are trying to take that unnecessary ethic from other industries and evolve it into niche transportation." In other words, Ward knows that his custom creations are superfluous, but li... Read More

Vital Stats

Engine:
5.0L V8
Power:
412 HP / 390 LB-FT
Transmission:
5-Speed Manual
MSRP:
$150,000
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    MISC Icon Bronco
    SEMA: Icon's new old Thriftmaster is masterful, but hardly thrifty
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    If you've been jonesing for some news from Icon, the release of the E-Flyer electric bicycle the other day may or may not have done the trick. But either way, the Californian company known for retrofitting and restoring classic trucks is back with the Thriftmaster, which it has helpfully displayed on the show floor at SEMA (incidentally, with an E-Flyer ...

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    MISC Icon Bronco
    SEMA: ICON Dodge D200 Reformer Series pickup is an unstoppable rebel force
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    Icon 4x4 has once again made a big splash at SEMA, this time with its heavily customized 1965 Dodge D200 Crew Cab pickup built as part of its Reformer Series – old machinery with modern underpinnings. We love it. Powered by a 5.9-liter Cummins turbo-diesel inline six-cylinder engine pumping out 975 pound-feet of torque to all four wheels, courtesy ...

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    MISC Icon Bronco
    Report: ICON will debut '65 Dodge pickup project at SEMA
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    SEMA is right around the corner, folks, and that means a whole slew of custom auto builders are working furiously to finish project cars in time for their Vegas introductions. One of the coolest is bound to come from ICON. Based on a 1965 Dodge D200 crew cab that previously saw use by the U.S. military, we fully expect ICON's latest to be in the running ...

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    MISC Icon Bronco
    SEMA: Icon Derelict 1952 Chevrolet Business Coupe looks even cooler in the flesh
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    Icon was kind enough to roll out two vehicles at SEMA 2011 including the company's latest Derelict project. We found this 1952 Chevrolet Business Coupe is a welcome sight among the flashy, polished-to-death SEMA masses. With its Art Morrison chassis, completely reworked suspension, CNC-machined steelie reproduction wheels and a 430-horsepower aluminum ...

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    MISC Icon Bronco
    SEMA: Icon Bronco makes drool-worthy official debut
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    Yes, we've already driven the Icon Bronco. But this is the machine's official debut to the public, and, since it's just as awesome here in Las Vegas as it was in Southern California at the company's headquarters, we've decided to grab another set of live photos for your viewing pleasure. As a refresher, this rough-and-tumble ride is based on the shell of ...

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    MISC Icon Bronco
    Ferrari's Prancing Horse voted most iconic badge [w/POLL]
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    The people have spoken. (Well, the British anyway. But they're people, too). And according to a public opinion survey, Ferrari has the most iconic badge among exotic automakers. The poll in question was conducted by European telecom company Orange for the MPH Top Gear Live show, a sort of live-action performance car show held in car-crazed England. ...

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    MISC Icon Bronco
    SEMA Preview: Lexus reveals four tuned IS Fs, IS 350 and LX570
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    Lexus decided that its presence at SEMA should revolve around its most tuner-friendly models, specifically its range of IS sedans. So in addition to the Five Axis IS F that's been making the rounds since late last year, Lexus has tapped some notable names in tuning, along with a few magazines, to create a handful of bespoke vehicles to populate its booth. ...

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