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Icon Bronco

Resurrecting Ford's Iconic 4x4 With Style "The watch industry is a very interesting parallel in that none of us need watches anymore," Jonathon Ward, founder of Icon 4x4, offers as a metaphor for his latest project. "The secret to them succeeding and prospering and furthering their design efforts in the modern market is in the execution – making the execution distinct and purposeful and bespoke. We are trying to take that unnecessary ethic from other industries and evolve it into niche transportation." In other words, Ward knows that his custom creations are superfluous, but... Read More

Vital Stats

Engine:
5.0L V8
Power:
412 HP / 390 LB-FT
Transmission:
5-Speed Manual
MSRP:
$150,000
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    MISC Icon Bronco
    Official: Chevy-powered Icon Land Rover Defender 90 goes its own way [w/video]
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    As far as resto-mods go, few turn the trick quite as well as the folks at Icon. We've seen the California outfit do its thing with everything from a Chevy Thriftmaster pickup and Ford Bronco to an electric bicycle and even an Ural Solo motorbike. For its latest project, Icon has worked over another one of the most legendary off-road vehicles of all time: ...

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    MISC Icon Bronco
    Video: Take a ride with new Icon Chevy Thriftmaster truck
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    We were big fans of the Icon Chevrolet Thriftmaster when it debuted at the 2013 SEMA Show (okay, we're kind of big fans of whatever Icon does). Its retro looks and beautiful craftsmanship combined with a brawny 5.3-liter V8 make it seem like a prime vehicle for summer's night cruise. Now, Roads & Rides has taken an inside look at the Thriftmaster and ...

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    MISC Icon Bronco
    Two Wheels: Icon builds 'Iron Lung' Harley Davidson Sportster [w/video]
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    Icon is known for its stylized motorcycle helmets and gear, but it also builds themed, custom motorcycles, too. The folks over at Icon most recently built Iron Lung, which started out as a 1991 Harley-Davidson Sportster. Of course, it now looks nothing like the bike on which it's based - more like what Harley might have produced if it got into road racing ...

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    MISC Icon Bronco
    SEMA: Icon's new old Thriftmaster is masterful, but hardly thrifty
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    If you've been jonesing for some news from Icon, the release of the E-Flyer electric bicycle the other day may or may not have done the trick. But either way, the Californian company known for retrofitting and restoring classic trucks is back with the Thriftmaster, which it has helpfully displayed on the show floor at SEMA (incidentally, with an E-Flyer ...

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    Official: Icon branches out into electric bicycles with new E-Flyer
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    We know we're supposed to be impartial and all that, but we have to admit to being big fans of Icon's work. Whether it's a Bronco, a Toyota FJ, a Dodge D200 or even an old DeSoto wagon, the folks at Icon never fail to transform their projects from old and busted into eminently desirable. But if their usual six-figure price tags and less-than-green ...

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    MISC Icon Bronco
    Video: Mercedes E63 AMG Wagon pitted against Icon Derelict
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    Jonny Lieberman hates his job. And who wouldn't, we ask you? Hanging out at racetracks, driving two of the very coolest high-performance station wagons on the planet and, of course, dressing up funny for nobody's benefit but yours, Internet Denizen. Sounds terrible, right? Seriously, though, we tend to get a bit jealous when we watch any new episode of ...

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    MISC Icon Bronco
    Two Wheels: Icon Quartermaster is a custom Ural Solo that's ready for adventure [w/video]
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    If you've been following our friendly neighborhood blog for the last few years, you already know how fond we are of the Ural brand of motorcycles and sidecars. Sharing a life-and-limb endangering moment aboard one and having it deliver you home safely tends to bond man and machine in a way otherwise impossible... As much as we appreciate Urals in stock ...

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    MISC Icon Bronco
    SEMA: ICON Dodge D200 Reformer Series pickup is an unstoppable rebel force
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    Icon 4x4 has once again made a big splash at SEMA, this time with its heavily customized 1965 Dodge D200 Crew Cab pickup built as part of its Reformer Series – old machinery with modern underpinnings. We love it. Powered by a 5.9-liter Cummins turbo-diesel inline six-cylinder engine pumping out 975 pound-feet of torque to all four wheels, courtesy ...

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    MISC Icon Bronco
    SEMA: ICON releases first official photos of SEMA-bound D200 Pickup
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    ICON has rolled out a slew of official photos of its D200 Pickup headed for this year's SEMA show. Built with some help from the diesel-fiends at Banks Power, this 1965 Dodge D200 Crew Cab uses a modern Dodge 3500 chassis. That means there's a 5.9-liter Cummins inline-six thrashing around under the hood, good for 975 pound-feet of torque. Much of that ...

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    MISC Icon Bronco
    Video: ICON FJ-44 checks in to Jay Leno's Garage
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    Jay Leno is a big fan of ICON machinery. The comic and TV personality has already featured vehicles like the ICON Bronco and Derelict DeSoto on separate episodes, and now owner Jonathan Ward has stopped by the Big Dog Garage to show off the company's latest creation: The FJ-44. Unlike the company's other efforts, the FJ-44 isn't based on any historical ...

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    MISC Icon Bronco
    Team Icon Brammo serves notice ahead of 2012 TTXGP World Championship
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    This weekend, the top electric motorcycle racing teams from around the world will be in Florida to contest the 2012 TTXGP World Championship at the Daytona International Speedway. This is the first time the race has been held on American shores and so, to mark the occasion – and also perhaps intimidate its competitors – North American ...

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    MISC Icon Bronco
    Report: ICON will debut '65 Dodge pickup project at SEMA
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    SEMA is right around the corner, folks, and that means a whole slew of custom auto builders are working furiously to finish project cars in time for their Vegas introductions. One of the coolest is bound to come from ICON. Based on a 1965 Dodge D200 crew cab that previously saw use by the U.S. military, we fully expect ICON's latest to be in the running ...

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    MISC Icon Bronco
    Video: Epic motorcycle adventure: Portland to Dakar
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    The brief was simple: test Icon's new Raiden all-condition, all-weather motorcycle gear by putting two riders through all conditions and every kind of weather. The result is a 30-minute mini-movie called The Raiden Files that puts Ernie Vigil and The New Guy on a ride from Portland, Oregon to Dakar, Senegal with a few stops along the way. There's a ...

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    MISC Icon Bronco
    Video: Icon Derelict DeSoto cools its heels in Jay Leno's Garage
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    Of all the shops turning out cool hardware these days, few get us as excited as Icon. And while their off-road beasts are heart-stopping in their execution and attention to detail, it's the company's Derelict line that really gets us grinning. Icon founder Jonathon Ward swung by Jay Leno's Garage to show off his latest creation: a 1952 Chrysler/DeSoto ...

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    MISC Icon Bronco
    Team Icon Brammo wins TTXGP NA, Catavolt triumphs in Australia
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    The TTXGP North America and Australian series finished up last weekend with Team Icon Brammo riders winning both the race and the championship in the northern hemisphere, and Team Catavolt grabbing the glory Down Under. While it was Eric Bostrom who won the race at Miller Motorsports Park, it was his team mate Steve Altas who handed the Brammo team their ...

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    MISC Icon Bronco
    Video: Icon Bronco rumbles into Jay Leno's Garage
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    According to Jay Leno, "The only time people in L.A. go off-roading is when they are about to get a D.U.I." That may be the case, but if you are looking to hit the trails with something inherently tough, but with a classic look, the folks at Icon are the people to see about it. The builder, known for retro-look off-roaders with serious trail chops, has ...

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    MISC Icon Bronco
    Exclusive: Icon, Mattel speak on FJ40 trademark claims
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    Things are looking up for Icon. The company just moved from its tiny original location to a sprawling new facility, and every machine its craftsmen produce is sold before the final bolts are tightened. There's even talk of finding ways to triple production in order to keep up with demand. In addition to the off-road titans and clever Derelict models we ...

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    MISC Icon Bronco
    Official: Icon recreating DB4 GT Zagato as convertible with modern mechanicals
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    Icon 4x4's portfolio of projects, which includes such stunners as the reanimated Bronco and deliciously decaying Derelicts, is evidence enough that founder and designer Jonathan Ward and company have the Midas Touch when it comes to laying hands upon cars from yesteryear. Their next project, however, takes them in yet another new direction. What they'll ...

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    MISC Icon Bronco
    Video: Icon Bronco dissected in detail
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    The crew from Cool Hunting finally got around to stopping by the Icon headquarters for a little chat with founder Jonathan Ward. The man has made a name for himself by crafting some of the most detail-oriented interpretations of classic cars on the planet. The Icon Bronco features all of the vintage style of a late '60s SUV with a hand-built frame, ...

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    MISC Icon Bronco
    Video: Watch a mini-doc on the amazing Icon Bronco
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    We've had the good fortune of getting up close and personal with quite a few of Icon 4x4's creations, from their off-road wares like the CJ3B and FJ line to one-off restomod hot rods like their Derelict '52 Chevy. While few people may be able to afford the company's offerings, the creativity and thought that goes into each of their vehicles is something ...

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