You read the title right, we're talking about the Mercury Beaver XR-7. No, Mercury never officially built a car called the beaver. This is the brainchild of upstate New Yorker Chip Beam, who owns and operates Beaver Energy, LLC. It runs on gases created by wood pellets fermented in a 2,400-degree furnace and fed to a supercharged Ford 4.6-liter V8.
First, Mercury uses Spokesmodel Jill Wagner, who apparently leaves more of an impression on viewers than the cars she's shilling. Then there's the "youthful" music likely picked by a wonk in the ad agency. The band's name is Morningwood. Yup. The very same thing that is not likely to afflict the average Mercury customer (unless they're popping those little blue candies). Either way, it's a catchy little tune called Nth Degree, and at least there's signs of life in the Mercury spots.
- Spy shots automakers don't want you to see
- Mercedes-AMG GT goes topless for 2017
- Car Questions: Autoblog's new Q&A platform
- Bargain-priced performance hatchbacks
- Why trucks matter so much in Texas
- Ride along with us in the new AutoblogVR app!