Any outfit with the cash can buy a Formula One team. Integrating it into an existing automaker, however, isn't an overnight proposition. Both Lotus and Caterham are currently undergoing that process, but so is Mercedes-Benz.
Only a tiny number of cars have been unquestioned status symbols for six straight decades. The Mercedes-Benz SL is one of them, and – just like another one, coincidentally – it's new for this year. Although "Magic Sky Control" doesn't have the same classic ring as "pagoda roof," the R231 2013 SL aims to keep the streak going.
Mercedes-Benz has put together a fashion-shoot-and-video session with Dutch supermodel Lara Stone and the 2013 SL for Fashion Week, and the result is a vid that only those attending Fashion Week could understand. Which is, probably, half the point.
By now we're familiar with the new-car introduction dance steps: first the leaks, then the sneak peek, then more leaks, then the official reveal with photos, then videos, then the auto show circuit. We're at penultimate step with the 2013 Mercedes-Benz SL, and after the jump you'll find its SLS-like nose punching its way through scenic landscapes.