Has Daimler's Ultralux Brand Gone From Overpriced To High Value?
Mercedes-Benz is relaunching its failed Maybach ultra-luxury division – sort of. This 2016 Mercedes-Maybach S600 inaugurates a new sub-brand with a suddenly reasonable-sounding price tag. We drive it and let you know if it still feels like big money.
It happens every year. We bid adieu to some cars and trucks that will be missed, and say good riddance to others wondering how they stayed around so long. Whether they're being killed off for slow sales or due to a new product coming along to replace them, the list of vehicles being discontinued after 2012 is surprisingly long and diverse.
The rumors, the announcement, the official photos...none of it was enough to believe a once sensible company like Daimler-Benz could have created something so outrageously, ridiculously impractical as a six-figure, all-white, high-performance, partial-convertible, super-luxury limousine. Seeing it on video doesn't quite make it believable either. (It's kinda like the Moon Landing to conspiracy theorists that way). But short of seeing it up close and in person - which we hope won't be necessary -