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Lincoln News

Lincoln is the domestic luxury vehicle brand of Ford Motor Company. Founded in 1917 by Henry Leland, the company was purchased by Ford in 1922 and has remained under its control ever since.

Lincoln Vehicles:

Indicates a Reviewed Model
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    Lincoln
    Report: Ford's Jim Farley hints at Lincoln sales rebound
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    If you're a fan of Lincoln, get ready for "a really great story" come May 1. That's how Ford marketing boss Jim Farley, in a call with analysts, characterized the coming April sales report for the MKZ. At the moment, there are probably few things that the executive VP could want more than a happy ending for the ballyhooed sedan that has made people cry ...

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    Report: Ex-GM VP LaNeve takes over Lincoln ad agency
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    Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM ...

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    Lincoln
    Opinion: Lincoln needs a farewell address, not a new marketing plan
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    The trouble with Ford's Lincoln brand is that no one cares about it any more. Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are ...

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    Lincoln
    Report: Lincoln prepping MKZ re-launch?
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    Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker – customers visiting ...

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    Lincoln
    Podcast: Autoblog Podcast #327
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    New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a ...

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    Lincoln
    Recalls: Ford recalling select Taurus, Explorer and Lincoln MKS models over fuel tanks
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    Ford is recalling certain 2012 Taurus, 2013 Explorer and 2012 Lincoln MKS models over fuel tank concerns. According to the National Highway Traffic Safety Administration, vehicles built between July 19, 2011 and March 15, 2012 may have been built with fuel tanks that have a "marginally sealed seam" on the side. Those seams may not provide the strength ...

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    Lincoln
    Report: Ford faces class-action lawsuit for selling vehicles without brake override systems
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    A total of 20 Ford customers are suing the automaker in a class-action lawsuit for selling vehicles "vulnerable to unintended acceleration." According to Reuters, the suit names 30 models built between 2002 and 2010 with electronic throttle control systems but without a brake override system. Those include the 2004-2012 F-Series pickups and the 2005-2009 ...

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    Lincoln
    Report: Lincoln says MKZ supply crisis over
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    After an excessive number of recalls on the 2013 Escape and Fusion, we can't really fault Ford for being a little extra cautious with the launch of the 2013 Lincoln MKZ. Last month, we reported that dealer supply of the car was extremely limited due to more attention being paid to quality checks of cars rolling off the assembly line, which led to a ...

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    Lincoln
    Spy Shots: Lincoln MKC prototype spied out testing
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    As was the case with the Lincoln MKZ, it appears that Lincoln isn't wasting any time getting its newest model transformed from concept to production form. We just saw the MKC Concept earlier this year at the Detroit Auto Show, and based on these spy shots, it looks like the final touches are being put in place for the 2014 Lincoln MKC crossover. Sharing ...

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    Lincoln
    Report: Next Lincoln Navigator to drop V8 in favor of V6, but Ford Expedition might get both
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    A great many buyers fled from full-size body-on-frame SUVs to car-based crossovers in large measure to save fuel. But that doesn't mean there's still not a buying audience for more traditional truck-based utility vehicles, and those consumers doubtlessly wouldn't mind saving some dollars at the pump, too. According to Motor Trend, those shoppers might be ...

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    Lincoln
    Report: NHTSA closes rollaway investigation into 1.56M Ford SUVs
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    It's taken four years of study, but the National Highway Traffic Safety Administration has finally closed the books on its investigation into rollaway accusations surrounding 1.56-million Ford SUV models. The probe, which centered on the 2002-2005 Ford Explorer, 2002-2005 Mercury Mountaineer and 2003-2005 Lincoln Aviator, ends without the federal agency ...

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    Lincoln
    Official: Five vehicles named Top Safety Pick+ including new Civic, MKZ
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    In an attempt to help push vehicle safety to a higher level, the Insurance Institute for Highway Safety created a stricter Top Safety Pick+ rating last year, which incorporates a brutal small overlap test and requires cars to get Good ratings in four out of the five categories (and no less than Acceptable in the fifth). Joining the list of the safest cars ...

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    Lincoln
    Podcast: Autoblog Podcast #322
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    2014 Jeep Cherokee, Tesla profit, 2014 Bentley Continental Flying Spur, Ford Atlas chief designer Gordon Platto Episode #322 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about the 2014 Jeep Cherokee, Tesla's cautious announcement of a first-quarter profit, the 2014 Bentley Flying Spur and Zach and Dan share an ...

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    Lincoln
    Report: Lincoln dealers frustrated over slow MKZ production ramp-up
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    Lincoln has clearly been working hard to get the word out about its 2013 MKZ sedan. The Dearborn automaker has taken out lavish spreads to trumpet its boldly styled new model in magazines of every description, along with placing commercials for both the vehicle and the reborn brand behind it on all manner of television programs, including the super-costly ...

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    Lincoln
    Video: Lincoln's second, more traditional, Super Bowl commercial
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    For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want. The kind of ...

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    Lincoln
    Video: Lincoln takes to the Super Bowl with Twitter schizophrenia
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    Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment ...

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    Lincoln
    Report: Lincoln to adopt Mini-like personalization strategy?
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    There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit ...

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    Lincoln
    Detroit: MKC Concept is the real fresh start for Lincoln [w/poll]
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    We were admittedly bullish about the Lincoln MKC Concept when we introduced it to you yesterday, as we were taken aback by how cohesive the C-platform crossover is in the metal. As it turns out, so were you, dear reader. With hundreds of comments booked on our original Deep Dive story, the overwhelming temperature of the Autoblog Commenteriat is one of ...

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    Lincoln
    Deep Dive: Lincoln MKC Concept shows real promise [w/video]
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    Ford's efforts to resuscitate its moribund Lincoln luxury brand began in earnest with the introduction of its 2014 MKZ sedan, a model many labeled as the marque's make-or-break offering. Of course, one model does not a comeback make, and with the MKZ just now starting to trickle into dealers, it will be some time before America's jury of consumers comes ...

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    Lincoln
    Would a Mustang-based Lincoln look like this?
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    Designer Josiah LaCalla has taken a stab at what a Ford Mustang-based Lincoln model might look like with the Continental Mark X1 concept. Make no mistake, Ford's luxury arm has made it abundantly clear that it won't be pursuing any new products outside of volume models, which means a flashy halo grand tourer like the one you see here isn't in the cards. ...

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