Competing Against Edge More Than Other Luxury CUVs With Mercury dead, hundreds of former Lincoln-Mercury dealerships will be forced to rely on Ford's 93-year-old luxury brand to bring home the bacon alone. These dealers are nervous about their future, and rightfully so. Every Lincoln on sale today is a gussied up version of a Ford. True, most mainstream automakers with luxury divisions, like Toyota/Lexus, Honda/Acura and Volkswagen/Audi, use a similar strategy of platform and technology sharing to save costs, but U.S. domestic automakers have never been particularly good at it. A... Read More
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