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Click the RX 400h Limited for high res photo

How can you win a free Lexus hybrid? Easy. Well, it's easy to enter the contest, anyway.

It's become a truism in the new auto market: sales of big vehicles are down. The details are different for each country and automaker, but the gist is the same and fuel efficiency of the oversized SUVs and trucks is partly to blame. In this bleak environment (well, bleak if you're an automaker that's used to relying on sales of big vehicles to prop up the bottom line), Lexus is announcing a bit of good news: sales of the RX 400h - which gets 29 mpg U.S. on the combined cycle but still emits 192

While it's no surprise to hear that Lexus will be showing off a more luxurious version of the Prius hybrid sedan, Inside Line is reporting that the upcoming model will be priced over $30,000 and possibly have an older brother in the form of a dedicated hybrid crossover utility vehicle. Based on Toyota's midsize sedan architecture, the crossover vehicle would be similar in size to the hybrid RX that Lexus already sells in pretty good numbers. We have no information on whether Lexus plans to offer

Toyota lawyers arrived at the U.S. Supreme Court today and were denied an appeal to overturn a ruling originally upheld by a federal appeals court in Washington last year. The case involved a technology patent held by a company named Paice LLC, which contended that Toyota used the same microprocessor developed by the McLean, Virginia-based company on its hybrid vehicles that inputs torque information for both the gasoline-powered engine and the electric motor. The $4.3 million dollar award again

Offsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled "the power of h" and features television spots, print spreads, and other media that depicts an environment where H has given up all other pursuits for a post in the Lexus Hybrid revolution. It's clever

One of our eagle-eyed readers happened to accidentally record an automotive program recently that included an interview with Lexus PR Manager Bill Ussery. Ussery gives the interviewer the full rundown on the Lexus RX400h hybrid crossover, explaining that there is no need to plug it in since it generates it's own electricity. This of course will be a disappointment to many of our readers. You can watch the video after the jump.

Some guys get off on rock climbing. Others sky dive, bungee jump, spend exorbitant amounts of money in the stock market and more, just to experience a thrill or two. Danish-born eco adventurer Hans Tholstrup gets his kicks from going green in ways no one has gone green before. Fans of the World Solar Car Challenge, for example, can credit the race's founding to Tholstrup, and he was originally made famous when he circled the continent of Australia in a 16-foot open boat.

There's talk in New Zealand of taking the carbon neutral concept to a nationwide level. Prime Minister Helen Clarke has said she's in favor of the idea, and yesterday, Toyota New Zealand executive chairman Bob Field said that a carbon tax might be necessary to make the idea a reality. Field told the New Zealand Herald that, since all political parties in New Zealand are in favor of sustainability, that, "Corrective and collective action is long overdue if we are serious about reducing carbon emi

Toyota announced yesterday that worldwide sales of their Prius hybrid vehicles grew to over half a million in April. What's interesting is that some people said this number was reached months ago.

Walter McManus over at Hybrid Cars published a little mea culpa about his recent estimates of the real-world cost of owning and operating a hybrid vehicle. His estimates of the costs from a few weeks ago showed, like the recent Consumer Reports numbers, that most ended up being cost disadvantages for consumers. This means that they cost anywhere from a few hundred to a few thousand dollars more than similar non-hybrid vehicles, even when you figured in reduced gas consumption. The hybrids tested

So, you've been stuck with the same 1996 Chevy for the last ten years, and it's finally time to donate your car to charity and move up to something more modern. You're considering buying a hybrid car, but which one? Hybrid technology has been exploited by some bandwagon car manufacturers, and therefore, not all hybrids are the same. Some hybrids have great gas mileage, while others barely do any better than their gasoline-only counterparts. How do you know what's what?

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