Toyota South Africa Motorsport is giving the Hilux a serious performance boost by slotting in the 5.0-liter V8 from a Lexus IS F. Making 449 horsepower, the truck also gets a suspension and brake overhaul to handle the extra power.
Lexus' Super Bowl commercial for the RC 350 starring an RC version sliding around didn't make it to the top of many lists of the night's favorite ads. However, it was still a huge hit for the brand by driving a significant increase in traffic to learn more about the coupe.
Automotive News article says the Lexus December to Remember campaign started in 1998 that helped turn December into one of the biggest months of the year for car sales. Before that - and "that" wasn't that long ago - December was close to last in sales because no one seriously considered buying a car for Christmas.
People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.