Picture the scene: You're in a quiet place; a forest. The grass is green, the sky a perfect shade of blue. It's sunny; the temperature is hovering somewhere near perfect and a gentle breeze wafts by. You look at the pretty flowers – bend down to reach one... then, BAM!
Lexus is doing whatever it can to convince people that its new GS is not like the anesthetized machinery it's been known for in the past. Part one of that plan was a Super Bowl commercial – a first for Lexus. Part two is throwing some sex into the mix.
Given a moment's thought, it's a little surprising that Lexus, a luxury brand that changed the game, has never run an ad during the Super Bowl. But the home of L-Finesse not only has nine new or updated cars coming out this year, led by the 2013 GS, it has a new attitude, which will be "uncontained" in a 30-second spot while the Niners play the Patriots the NFL champion is decided.
Lexus is trying a new recipe with the all-new 2013 GS. We aren't here to go in depth with drive impressions--head to Autoblog for those--we'd rather tell you about the tech ingredients that make the new GS a savory entrée.