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Proving "Base" Means Anything But These Days The Soul is an unqualified hit. Sales of this playful econobox have increased year-over-year since it was introduced in 2009 as a 2010 model, with over 100,000 people bringing one home last year alone. In fact, the Soul was Kia's second-best-selling model in 2011 behind the Sorento, beating out the critically acclaimed Optima, gorgeous Sportage and entry-level Forte. Not only is the Soul outperforming products in its own portfolio, it's also slaughtering what little competition there is out there that lines up straight against it. One ... Read More

Vital Stats

Engine:: 1.6L I4
Power:: 138 HP / 123 LB-FT
Transmission:: 6-Speed Auto
MSRP:: $17,545 as tested

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Review: 2012 Kia Soul 1.6L Eco 1330016160

Proving "Base" Means Anything But These Days The Soul is an unqualified hit. Sales of this playful econobox have increased year-over-year since it was introduced in 2009 as a 2010 model, with over 100,000 people bringing one home last year alone. In fact, the Soul was Kia's second-best-selling model in 2011 behind the Sorento, beating out the critically ...
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First Drive: 2012 Kia Soul [w/video] 1314374220

Front Runner Improves On All Fronts The Kia Soul certainly didn't need a refresh. With more than 10,000 units flying out of showrooms each month and a growing list of awards and accolades under its belt, the Korean automaker's boxiest compact is a success story regardless of the angle. Yet, after just two model years, Kia has invested significantly in ...
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Review: 2010 Kia Soul deserves to be breakout hit for brand 1244649420

Greeting the Kia Soul with low expectations didn't make sense. Perhaps the details of the funkwagon's story seemed overly familiar at first blush – Kia wants, nay, needs to be more than just the bargain-basement Hyundai store. Differentiating product lines with the help of bold design has been tried before, and the results have been disastrous more ...