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Proving "Base" Means Anything But These Days The Soul is an unqualified hit. Sales of this playful econobox have increased year-over-year since it was introduced in 2009 as a 2010 model, with over 100,000 people bringing one home last year alone. In fact, the Soul was Kia's second-best-selling model in 2011 behind the Sorento, beating out the critically acclaimed Optima, gorgeous Sportage and entry-level Forte. Not only is the Soul outperforming products in its own portfolio, it's also slaughtering what little competition there is out there that lines up straight against it. One ... Read More

Vital Stats

Engine:: 1.6L I4
Power:: 138 HP / 123 LB-FT
Transmission:: 6-Speed Auto
MSRP:: $17,545 as tested

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First Drive: 2010 Kia Soul Sport makes the scene in Miami 1237305480

As far back as 2005, Kia tasked itself with becoming Korea's sporty automaker, leaving parent Hyundai to become a more affordable luxury brand. Then-chief operating officer Len Hunt admitted that while Kia's value proposition was clear, its products largely failed to connect with buyers on an emotional level – the company's models were purchased ...