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Nissan clearly wants to get as much mileage as it can out of the "duel" it staged between its Infiniti M Hybrid and the Porsche Panamera S Hybrid. You'll remember the spot, showing the M35h ripping through the quarter-mile in less than 14 seconds, ahead of the hybrid Porsche. Infiniti got Guinness World Records to proclaim it the fastest accelerating full hybrid last year, which served as the inspiration for filming the online ad.

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We don't imagine that many new-car buyers are cross-shopping their local Infiniti and Porsche dealerships, but there's at least one segment of the automotive industry where the two automakers both play ball: high-performance hybrid luxury sedans, which may be the single most conflicted niche of the automotive sphere in the known universe.

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