We certainly like the idea behind the Infiniti Performance Line, but execution has left us largely underwhelmed. Instead of an M or AMG fighter, buyers are left with little more than fancy paint and a stiffer suspension. But according to Motor Trend, Infiniti may have something more impressive brewing.
Infiniti IPL G News
Running a luxury brand used to be simple. Tart up a few mass-market sedans with leather interiors and power accessories, slap on a big hood ornament, jack the price through the roof, then sit back and watch the gravy train flow. These days it couldn't be more different. You need dedicated luxury platforms and halo cars and marketing tie-ins. And if you really want to be taken seriously among the cognoscenti, you need an in-house performance tuner to craft your own AMG or M-series line of cars.
History and the contemporary automotive market hold no lack of examples of F1 teams translating their checkered flags into road cars. It's practically Ferrari's raison d'être, after all. McLaren's following suit, as well. Even Williams has collaborated with Renault on performance-oriented Clios, and now with Jaguar on the C-X75. But though each of these teams has claimed its share of championships and then some, these days it's Red Bull Racing that's on top. Trouble is – PlayStation
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