Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
We had plenty of nice things to say about the sleek, new Hyundai Genesis Sedan when we drove the Korean domestic market version late last month. And while we're still waiting to find out just when the new rear-driver will arrive in the US market, Hyundai's home-market operations have released a series of videos on the new sedan.
Red Bull is one of those companies with its fingers in every corner of the sports world. It's easy to forget just how far those sponsorship dollars have spread since the brand's early days, but a clever new video showcasing some of the brightest stars of the Red Bull family is out to remind us there's nowhere the energy drink manufacturer won't advertise.
In a surprise move, the 2013 Hyundai Genesis Coupe has shaken up its segment by adding an arrow to its competitive set – that's right, as in "Bow and...". Trying to answer the question of whether the 348-horsepower two-door can go faster than a bow-powered arrow, the company put an archer and bulls-eye in one lane of a runway and a Genesis Coupe in the other.
With less than 72 hours until the debut of the refreshed 2013 Genesis Coupe, Hyundai has posted a new teaser video that shows off the car's new styling in gory detail. Well, most of it anyway. Although sworn to secrecy, we've seen the new car up close, so we know exactly where to look to catch all the new cosmetics in the teaser. But trust us when we say that if you're thinking the Genesis Coupe is just getting new looks alone for the new model year, you'd be very, very wrong.
In just a few weeks, we'll be feasting our eyes on the 2013 Hyundai Genesis Coupe under the bright lights of the Detroit Auto Show. And while the endless spy shots and leaked images have done a good job of showing us exactly what the new coupe looks like, this in-person video gives us a glimpse of what the new Hyundai sports cars looks like in the wild – inside and out.