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Hyundai will recall the 2015 Genesis to replace its tires because the factory rubber can develop cracks in the sidewall.

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We Discuss The Launch Of The Genesis Luxury Brand

From the Genesis booth at the 2016 Detroit Auto Show, Jonathon Buckley interviews Hyundai VP of Product Planning Mike O'Brien. They discuss what the launch of a standalone Genesis luxury brand means for Hyundai.

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For 2017, the Hyundai Genesis sedan will be rebadged as the Genesis G80. The renamed car is at the Detroit Auto Show alongside the all-new G90.

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Watch Hyundai Launch The Genesis Luxury Brand and Unveil The G90

Watch Autoblog's coverage of the Hyundai press conference at the 2016 North American International Auto Show in Detroit. The automaker launched its Genesis luxury brand and unveiled its G90 range-topping sedan, and our hosts and editors bring you their uncut reaction.

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The G90 isn't only a big vehicle for Hyundai, it's the first car from the company's new Genesis line, and represents the successor to the unloved Equus sedan.

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To direct its new Genesis luxury brand, Hyundai has hired Manfred Fitzgerland, formerly head of branding at Lamborghini. But he's just the latest in a string of westerners brought in to help transform the Korean automotive giant.

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Hyundai has taken the wraps off the new Genesis G90 sedan, known at home as the EQ900 and ready to take the place of the Equus as the Korean automaker's new flagship luxury sedan.

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Hyundai's new premium brand, Genesis, launches next month. The Equus-replacing G90 will be the first car to arrive, and here it is, fully uncovered.

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Hyundai is previewing its upcoming new Genesis G90 flagship luxury sedan, set to replace the current Equus next month, with a pair of teaser renderings.

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Hyundai arrives at SEMA with three custom Tuscon crossovers, two Genesis Coupes, and a Veloster Turbo R-Spec, each done in collaboration with a different aftermarket modifier.

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Lineup Will Consist Of Six Products By 2020

Hyundai will launch the Genesis brand in December, with a G-based naming structure. Genesis will grow to include six products by the year 2020.

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Tjin Edition is tuning the Genesis Coupe to over 500 horsepower and painting it lime green for this year's SEMA Show in Las Vegas.

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Based on a label on a test car, the Hyundai Genesis Coupe appears to be getting a 3.3-liter turbocharged engine, eight-speed automatic and all-wheel drive for its next generation.

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Hyundai and ARK Performance are teaming up for the SEMA Show once again, and this time the project is a 500-horsepower, wide-body Genesis Coupe.

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Hyundai is reportedly mulling adding a luxury crossover to its lineup with a platform sourced from the Genesis. However, the project doesn't have a green light yet because of some concerns of the model's potential for success.

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Hyundai helped a young girl send a message to her astronaut father who was orbiting Earth in the International Space Station. The stunt was completed thanks to 11 Genesis sedans driving in formation on a dry lakebed.

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Hyundai is developing a twin-turbocharged V6 with around 420 horsepower for the Genesis sedan. The engine is slated to debut in 2017 or 2018, and it signals more downsizing from the Korean brand.

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