During an event in Ann Arbor, Michigan today, Hyundai officials confirmed that the updated 2014 Equus sedan, which goes on sale this week, will be priced from $61,000, *not including $920 for destination. That price is for the base-level Signature version; the upgraded Ultimate trim will carry a base MSRP of $68,000. Both prices represent a $1,750 increase over the 2013 model.
To all you Hyundai dealers and customers eager to plunk your posteriors into the broad, leather-lined seats of the redesigned 2014 Equus, we have some bad news: Your ship hasn't come in – literally. According to USA Today, a Korean freighter with the first 61 examples of the luxury sedan packed away in its belly has lost engine power in the western Pacific Ocean, and is adrift.
Hyundai isn't horsing around with the Equus, its premium luxury sedan offering, for the 2014 model year. As stated in the automaker's press release, "Equus is the number-one shopped premium luxury sedan, well ahead of Mercedes-Benz S-Class, BMW 7 Series, Audi A8, Lexus LS, and Jaguar XJ."
Automotive News reports Hyundai is set to give its sales strategy for premium vehicles a once-over. Moving forward, each of the automaker's five North American regions will have a premium product operations manager. Those managers will all report directly to a senior group manager based at the Hyundai headquarters in California. To begin with, the group will start by identifying what dealers are currently doing right to sell the automaker's luxury hardware. From there, the group will then help s
The digital ink has yet to dry on some of our Geneva Motor Show coverage, and we're already shifting gears getting ready for the New York Auto Show. To help get us in the New York state of mind, Hyundai has released this shadowy image hinting at the refreshed 2014 Equus that it will be unveiling at the end of the month at NYC's Javits Center.
According to Automotive News, Hyundai is working on a smaller rear-wheel-drive car aimed squarely at the BMW 3 Series. Reportedly dubbed "RK" internally, this new model will not launch until 2015 at the earliest, according to the report.
We so wanted to lead this post with a Jim Belushi joke. Alas, the Kia press release announcing the launch of its rear-drive flagship in Korea today specifically clarifies that the K9 will be renamed for other markets.
Back in April, Hyundai launched the Assurance Trade-in Value Guarantee ensuring every new Hyundai's resale value two to four years down the road. Unfortunately for most folks still shopping for a Hyundai, that program has now ended. Keyword being "most" since Hyundai will no longer ensure the value of their mainline cars, but well-heeled buyers of the Genesis and Equus models can still sleep well knowing their high-end Hyundai will depreciate at a rate comparable to their neighbor's Toyota Avalo
We've gotten word from our man on location driving the new 2012 Hyundai Azera that the Korean automaker's fully redesigned full-size front-wheel-drive sedan will start at $32,000, not including $875 in destination charges, when it goes on sale this spring. The only option available will be a $4,000 Tech package. We're not certain yet what all will be included in the Tech package since items like touch-screen navigation and a back-up camera will be standard equipment on the 2012 Azera, but we're
Automotive News reports Hyundai is still mulling the possibility of a luxury sub-brand. Vehicles like the Equus, Genesis Sedan and Genesis Coupe would all sail under a new Genesis brand sold through Hyundai dealerships. The models would also receive a new alphanumeric naming system to avoid redundancy. Dave Zuchowski, executive vice president of sales for Hyundai Motor America, told Automotive News the automaker is currently discussing whether or not selling premium vehicles with a Hyundai badge
January was not a busy month for our long-term 2011 Hyundai Equus. It did ferry one of our editors between auto company cocktail hours and dinners during the week of the Detroit Auto Show, but for the latter half of the month it wasn't driven all that much. But that's good news, because our Equus spent quite a bit of time at LaFontaine Hyundai, in Dearborn, Michigan, receiving a long-awaited repair to the driver's seat.