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Honda News

Honda is a Japanese automaker offering a full lineup of vehicles in the US, including the Acura brand of luxury vehicles. Established in 1946 by Soichiro Honda, the company produced only motorcycles in its early days. Honda began operations in the US back in 1959, though didn't sell cars here until the fuel-efficient Civic arrived in 1973 at the outset of this country's first energy crisis. Well known as a leader in engineering, Honda also still produces a full line of motorcycles, as well as power equipment like lawnmowers and generators.

Honda Vehicles:

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    Report: Honda tweaks ad after catching ire from Detroit protesters [w/video]
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    Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy ...

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    Report: Honda Fit loses Recommended rating from Consumer Reports
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    Thanks to its poor performance in the most recent round of Insurance Institute for Highway Safety crash testing, where it received the lowest overall score in the small-overlap test, Consumer Reports has bumped the Honda Fit from its "Recommended" list. When a car gets bumped from the magazine's coveted ranks, it's usually cause for concern. This is not ...

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    Official: Honda scores big in Automobile Advertising of the Year Awards [w/videos]
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    This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, ...

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    Official: Bonkers Honda Vezel headlines Mugen's lineup at Tokyo Auto Salon
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    Japanese automakers and their tuning divisions have descended upon the Makuhari Messe in Chiba City for the 2014 Tokyo Auto Salon. And for Honda, it's all about Mugen. Honda's Japanese Domestic Market tuning division brought a series of modified concepts and racing cars to the salon this year, including the CR-Z hybrid touring car it fields in the Super ...

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    Detroit: 2015 Honda Fit shapes up for America [w/video]
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    The Fit may be Honda's smallest (and, starting at $15k, most cost-effective) model, but it has never sold in quantities that even approach those of the brand's larger offerings – at least not in the United States. Where American Honda typically sells hundreds of thousands of Civic and Accord models – even CR-V crossovers and Odyssey minivans ...

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    Official: Automakers teaming with Google to bring Android to cars this year
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    Remember how we mentioned that Hyundai would be offering a BlueLink infotainment app for Google Glass? And how last week, we told you about a rumored partnership between Audi and Google? Well, both of these things were just part of a much bigger deal. Google has teamed up with Audi, General Motors, Hyundai and Honda to form the Open Automotive Alliance. ...

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    Quick Spin: Honda MC-β prototype
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    Honda is less an automaker, it has been said, and more of a motor company that builds vehicles into which to put its engines. That sort of perspective goes a long way towards explaining the mind-boggling diversity of the company's product lineup. The Japanese industrial giant makes lawnmowers, marine engines, robots... even jet aircraft. It's also one of ...

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    Report: Honda planning a second Vezel for developing markets
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    The new Honda Vezel was designed as a global product. Unveiled at the Tokyo Motor Show in November, the compact crossover is already going on sale in Japan, will soon reach Europe and will eventually hit the North American market as well – albeit with a different name and engine lineup. But it won't be sold everywhere. According to Autocar India, ...

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    Report: Political brouhaha over war shrine visit could dent Japanese car sales in China
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    A political dispute in 2012 between China and Japan over a group of islands in the East China Sea dealt a beating to sales of Japanese cars as Chinese consumers decided to back their government's stance with a boycott. It got so bad that Japanese automakers cut production by up to 50 percent, Audi had to distance itself from a dealer who posed with a ...

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    Video: Honda shows us 'The Challenging Spirit of Honda'... in Japanese
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    Just as Porsche has done with its lengthy Le Mans gear-up, Honda is is laying the table for its Formula One return more than a year before we'll actually see it on track. We've heard what it's 2015 engine will sound like, reminisced with the 1988 McLaren Honda MP4/4 and the 1964 Honda RA271 and spoken to the company's CEO about what F1 involvement could ...

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    Official: Honda gunning for world's longest Rose Parade float
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    Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history. The float, previewed in the rendering ...

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    Official: Honda customizing Vezel to headline Tokyo Auto Salon lineup
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    With the Tokyo Motor Show now behind it, the Japanese automotive industry is gearing up for the next big event. That'd be the Tokyo Auto Salon, Japan's equivalent to SEMA or Essen, set to take place at the Makuhari Messe in Chiba. Subaru has already announced what it has in store for the tuner expo, and now Honda has followed suit. Most interesting of ...

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    Report: Honda favoring turbo over hybrid for US-market Vezel
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    While Honda gears up to unveil the new Fit to the US market at the Detroit Auto Show next month, back in its home market, the car's crossover cousin is just going on sale. The Vezel was unveiled at the Tokyo Motor Show last month and already has a three-month waiting list in Japan, where Honda projects that 90 percent of customers will opt for the hybrid ...

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    Official: 2015 Honda Fit set for Detroit reveal
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    Report: Honda Vezel leaked in Mugen trim
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    Just last month at the Tokyo Motor Show, Honda revealed its new Vezel crossover, a production version of the Urban SUV concept that debuted at the Detroit Auto Show. According to new reports, the model already has a three-month waiting list in Japan alone. But that doesn't mean Honda's tuning division, Mugen, is waiting around to spruce it up. Pictured ...

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    Official: Ward's Automotive Ten Best Engines of 2014 dominated by diesels, turbos
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    With the Car and Driver Ten Best decided, the North American Car and Truck of the Year finalists announced and Cadillac, Ram and Subaru chalking up wins with Motor Trend, it's fair to say that the automotive awards season is in full swing. The next set of trophies to be handed out will be from Ward's Automotive, which has announced the winners of its 2014 ...

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    Video: Wagon Attack's crappy Civic Wagon meets its end in Iceland
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    Several years ago, we posted a video on a dumpy, all-wheel-drive, turbocharged Honda Civic Wagon that starred in a film called Wagon Attack II. The video showed the rusty, red five-door tackling terrain that no Civic has any business driving on, and doing it with flair and style. Now, the team that produced the original video are back, with Wagon Attack ...

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    Official: Honda promises all-new Ridgeline within two years
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    Despite an aging design and low sales, Honda has remained committed to its Ridgeline pickup truck. Now, in its first official confirmation of a next-gen Ridgeline, Honda has released a teaser sketch (click to enlarge) of the new truck and promised a debut within two years, as previously reported. The sketch shows the direction that Honda is planning for ...

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    Honda will use Accord Plug-in for vehicle-to-grid demonstration project
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    Honda is joining a pre-existing vehicle-to-grid (V2G) demonstration project involving the University of Delaware and NRG Energy. Honda will use one of its Accord Plug-in Hybrid models as a back-up grid-power source when conventional power supply drops and demand surges. NRG Energy started funding its testing system with the university earlier this ...

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    Study: Honda, Hyundai and Kia get best word-of-mouth recommendations in US
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    Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). ...

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