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Review: 2010 Ford Taurus SEL stays big, goes upscale

In 1985, when few models really stood out from the midsize pack, Ford created one of the most influential vehicles of the late 20th century: the Taurus. Radically styled and intelligently packaged, the Taurus won the hearts and minds of millions of car buyers, and for over a decade, it was a dominant force in the retail car market. Eventually, competition from the Toyota Camry and Honda Accord proved too much for Ford to handle, and the Blue Oval hung its game-changing sedan out to dry. Product development dollars were funneled to trucks and SUVs, and the Zodiac's bull died a pauper's... Read More

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    Ford Taurus
    Time Waster of the Day: Ford Taurus stars in online game "White Collar: Chasing the Shadow"
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    About a year ago, Saab got 500,000 eyeballs on its 9-3 Convertible using an online game tied to the show "Burn Notice". Ford is now doing the online game dance with the USA Network – the very same channel that aired "Burn Notice" – this time based on its new show "White Collar." The vehicle of choice: the Taurus. You'll be using that Taurus ...

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    Ford Taurus
    Eco Boost: Ford gains hybrid share, sales up 147% over 2008
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    While automotive sales have been almost universally down in 2009 compared to 2008, Ford has a legitimate reason to crow about its December figures, which are up a third over December of '08 and an impressive 50 percent over November. The green side of the coin, though, looks even better. digg_url = ...

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    Ford Taurus
    Looking Way Up: Ford posts 33% sales gain in 2009, 15% market share
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    We'll have our monthly By the Numbers post ready lickity split, but here's a little tidbit worth sharing ahead of the full data download. While automotive sales have been almost universally down in 2009 compared to 2008, Ford has a legitimate reason to crow about its December figures, which are up a third over December of '08 and an impressive 50 percent ...

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    Ford Taurus
    Report: Ford dealers say Kuga should be named Escape in U.S. - Do you agree? [w/POLL]
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    Here's the skinny: Ford's current Escape is heading the way of the dodo bird. In its place will be the Kuga, a much less dowdy looking compact CUV that should compete nicely with the likes of the Toyota RAV4, Honda CR-V and Hyundai Tucson. The European designed 2011 Kuga will be built here in the United States at a Louisville, Kentucky plant. All this we ...

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    Ford Taurus
    USA Today counts down decade's most improved looking vehicles
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    USA Today looked at cars on sale between 2000 and 2009 and ranked them in order of most improved. Before you get hot and heavy in the comments, let us remind you that they are only talking about the way the cars look. Not how they perform. Trust us, there will be plenty for you to get angry about as is. We noticed that there were a few cars USA Today ...

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    Ford Taurus
    REPORT: Ford altering Taurus model mix to build more SEL, SHO models
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    When a new model hits the market, auto manufacturers typically release higher-option models out of the gate to maximize early profits. In short, if you're jonesin' to get into an all-new product, you often pay a content premium to be one of the first to get said new car or truck. In a good market, that makes sense, but since 2009 has been a sales ...

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    Ford Taurus
    LA 2009: Ford Taurus and Volvo XC60 named International Car and Truck of the Year
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    Hold onto your hats folks, because while magazine award ceremonies appear to be just about finished, the auto show trophies are just starting to be handed out. This time, it's the International Car of the Year at the LA Auto Show, and we've got two winners from within the Ford empire. The Ford Taurus took top car honors while the Volvo XC60 won as the ...

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    Ford Taurus
    Ford says EcoBoost popular with the "young"
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    Kids these days. According to Ford, what gets the young (well, younger) car shopper's attention is a nice EcoBoost engine. For proof, Ford offers the following statistic: buyers of the Taurus SHO with EcoBoost are, on average, over ten years younger than people who buy base Taurus vehicles. Don't think that this means Taurus SHO buyers are someone who's ...

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    Ford Taurus
    Ford EcoBoost Engines see high take rate, customers see higher transaction prices
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    Ford has been pushing its EcoBoost engines hard since they came out of the gate, with almost as many commercials touting its twin-turbo technology as we've seen all other Blue Oval spots combined. And all that marketing mojo appears to be paying off, as the Ford Motor Company has told The Detroit News that EcoBoost has really taken off on the showroom ...

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    Ford Taurus
    VIDEO: Ford press conference yields surprise $650 car announcement
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    Between the hysteria of this week's SEMA Show and Chrysler's never-ending (and partially baffling) revelations yesterday, a shocking announcement by Ford Motor Company has been nearly drowned out. But rest assured, your Autoblog team never rests (even after huffing down 9,000 calories apiece at Vegas' Wynn Buffet!) and have tracked down this astounding ...

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    Ford Taurus
    SEMA 2009: Ford Taurus puts on a good SHO
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    We didn't expect much from Ford's new fulls-size four-door at this year's SEMA show, but the quartet of Taurus Concepts were actually pretty impressive. The design lends itself better to customization than we might've thought, and we wouldn't be surprised to see quite a few owners personalizing the look of their cars. The favorite Taurus around the ...

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    Ford Taurus
    VIDEO: SHO vs. SHO on The Tonight Show with Conan O'Brien
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    As we reported yesterday, the 2010 Ford Taurus SHO made a guest appearance on The Tonight Show with Conan O'Brien last night. The comic host still owns and drives his beloved 1992 SHO, claiming it's the finest car ever built, so Ford invited him to Galpin Motors in Los Angeles to check out the new one. Amy Marentic from Ford is his tour guide and does a ...

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    Ford Taurus
    The Tonight Show with Conan O'Brien welcomes 2010 Taurus SHO tonight!
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    If Jay Leno were a Ferrari McLaren F1, Conan O'Brien would be a Ford Taurus SHO. Now hold on, that's not an insult to Conan, who just took over Jay's hosting duties on The Tonight Show. It's an actual fact: Jay owns a McLaren F1 and Conan drives a 1992 Ford Taurus SHO. Conan's SHO has appeared on his... uh, show... a number of times in the past, though ...

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    Ford Taurus
    SEMA Preview: The rest of the best from Ford and Lincoln
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    In addition to the slew of Mustangs that will be at the 2009 SEMA Show in Las Vegas next week, Ford has well over a dozen more vehicles represented including perennial favorites like the Focus, Fusion, Flex and F-150, as well as newcomers like the Taurus SHO, Transit Connect and MKS. Our personal faves include the Taurus "Best of SHO" by MRT-Direct ...

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    Ford Taurus
    Commercial Success: The 1986 Ford Taur-US, For US!
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    The 1980s. The decade that gave us Knight Rider, Gobots, rolled jeans and poofy hair also produced a lot of lousy cars. There were a few good ones, too, and the 1986 Taurus is at the top of the list. The new-at-the-time Taurus was a near instant phenomenon as it garnered over 200,000 sales in its first year along with the Motor Trend Car of the Year award ...

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    Ford Taurus
    VIDEO: Next-gen Volvo S60 takes Active Safety to next level with people sensing?
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    For decades now, Volvo has been staking its claim in the automotive landscape by being the safety brand. And honestly, that's smart marketing. When a family (especially a young family) goes car shopping and safety is high on their list of concerns, tying your product to their desire to see their children live is a good way to move metal. Problem is, the ...

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    Ford Taurus
    2010 Ford Taurus reportedly enjoying strong early sales in California
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    We've already established that we feel the 2010 Ford Taurus is a lot more interesting than the boring and benign model it replaced, and sales totals are starting to reinforce our findings. September's sales tally revealed that the new Blue Oval flagship received a 60% sales increase versus September of 2008, and while the fact that the top sales market ...

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    Ford Taurus
    Review: 2010 Ford Taurus SEL stays big, goes upscale
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    In 1985, when few models really stood out from the midsize pack, Ford created one of the most influential vehicles of the late 20th century: the Taurus. Radically styled and intelligently packaged, the Taurus won the hearts and minds of millions of car buyers, and for over a decade, it was a dominant force in the retail car market. Eventually, ...

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    Ford Taurus
    Not SHO-wy Enough? Ford reportedly working on tweaks to better distinguish range-topping Taurus
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    In our review of the 2010 Ford Taurus SHO, you may recall our charge that while the resurrected SHO is surely a great performance bargain for a big executive sedan, it doesn't earn its SHO-ness. There's a certain quality lacking that the original possessed, a uniqueness, of which the new SHO is bereft. Sure, it's powerful and plush and well appointed, ...

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    Ford Taurus
    Review: 2010 Ford Taurus SHO gets measured against the original
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    There's a small group of enthusiasts who worship a car you just wouldn't expect: the original Ford Taurus SHO. And I'm one of them. After years of searching for an example in good shape, I bought my very first vintage SHO, a 1991 Ford Taurus SHO Plus model (we'll explain what the "Plus" means later) earlier this year. At the same time, somewhere in a ...

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