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Review: 2010 Ford Taurus SEL stays big, goes upscale

In 1985, when few models really stood out from the midsize pack, Ford created one of the most influential vehicles of the late 20th century: the Taurus. Radically styled and intelligently packaged, the Taurus won the hearts and minds of millions of car buyers, and for over a decade, it was a dominant force in the retail car market. Eventually, competition from the Toyota Camry and Honda Accord proved too much for Ford to handle, and the Blue Oval hung its game-changing sedan out to dry. Product development dollars were funneled to trucks and SUVs, and the Zodiac's bull died a pauper's... Read More

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    Ford Taurus
    Report: Ford dealers say Kuga should be named Escape in U.S. - Do you agree? [w/POLL]
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    Here's the skinny: Ford's current Escape is heading the way of the dodo bird. In its place will be the Kuga, a much less dowdy looking compact CUV that should compete nicely with the likes of the Toyota RAV4, Honda CR-V and Hyundai Tucson. The European designed 2011 Kuga will be built here in the United States at a Louisville, Kentucky plant. All this we ...

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    Ford Taurus
    USA Today counts down decade's most improved looking vehicles
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    USA Today looked at cars on sale between 2000 and 2009 and ranked them in order of most improved. Before you get hot and heavy in the comments, let us remind you that they are only talking about the way the cars look. Not how they perform. Trust us, there will be plenty for you to get angry about as is. We noticed that there were a few cars USA Today ...

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    Ford Taurus
    REPORT: Ford altering Taurus model mix to build more SEL, SHO models
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    When a new model hits the market, auto manufacturers typically release higher-option models out of the gate to maximize early profits. In short, if you're jonesin' to get into an all-new product, you often pay a content premium to be one of the first to get said new car or truck. In a good market, that makes sense, but since 2009 has been a sales ...

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    Ford Taurus
    LA 2009: Ford Taurus and Volvo XC60 named International Car and Truck of the Year
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    Hold onto your hats folks, because while magazine award ceremonies appear to be just about finished, the auto show trophies are just starting to be handed out. This time, it's the International Car of the Year at the LA Auto Show, and we've got two winners from within the Ford empire. The Ford Taurus took top car honors while the Volvo XC60 won as the ...

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    Ford Taurus
    Ford says EcoBoost popular with the "young"
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    Kids these days. According to Ford, what gets the young (well, younger) car shopper's attention is a nice EcoBoost engine. For proof, Ford offers the following statistic: buyers of the Taurus SHO with EcoBoost are, on average, over ten years younger than people who buy base Taurus vehicles. Don't think that this means Taurus SHO buyers are someone who's ...

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    Ford Taurus
    Ford EcoBoost Engines see high take rate, customers see higher transaction prices
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    Ford has been pushing its EcoBoost engines hard since they came out of the gate, with almost as many commercials touting its twin-turbo technology as we've seen all other Blue Oval spots combined. And all that marketing mojo appears to be paying off, as the Ford Motor Company has told The Detroit News that EcoBoost has really taken off on the showroom ...

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    Ford Taurus
    VIDEO: Ford press conference yields surprise $650 car announcement
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    Between the hysteria of this week's SEMA Show and Chrysler's never-ending (and partially baffling) revelations yesterday, a shocking announcement by Ford Motor Company has been nearly drowned out. But rest assured, your Autoblog team never rests (even after huffing down 9,000 calories apiece at Vegas' Wynn Buffet!) and have tracked down this astounding ...

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    Ford Taurus
    SEMA 2009: Ford Taurus puts on a good SHO
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    We didn't expect much from Ford's new fulls-size four-door at this year's SEMA show, but the quartet of Taurus Concepts were actually pretty impressive. The design lends itself better to customization than we might've thought, and we wouldn't be surprised to see quite a few owners personalizing the look of their cars. The favorite Taurus around the ...

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    Ford Taurus
    VIDEO: SHO vs. SHO on The Tonight Show with Conan O'Brien
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    As we reported yesterday, the 2010 Ford Taurus SHO made a guest appearance on The Tonight Show with Conan O'Brien last night. The comic host still owns and drives his beloved 1992 SHO, claiming it's the finest car ever built, so Ford invited him to Galpin Motors in Los Angeles to check out the new one. Amy Marentic from Ford is his tour guide and does a ...

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    Ford Taurus
    The Tonight Show with Conan O'Brien welcomes 2010 Taurus SHO tonight!
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    If Jay Leno were a Ferrari McLaren F1, Conan O'Brien would be a Ford Taurus SHO. Now hold on, that's not an insult to Conan, who just took over Jay's hosting duties on The Tonight Show. It's an actual fact: Jay owns a McLaren F1 and Conan drives a 1992 Ford Taurus SHO. Conan's SHO has appeared on his... uh, show... a number of times in the past, though ...

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    Ford Taurus
    SEMA Preview: The rest of the best from Ford and Lincoln
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    In addition to the slew of Mustangs that will be at the 2009 SEMA Show in Las Vegas next week, Ford has well over a dozen more vehicles represented including perennial favorites like the Focus, Fusion, Flex and F-150, as well as newcomers like the Taurus SHO, Transit Connect and MKS. Our personal faves include the Taurus "Best of SHO" by MRT-Direct ...

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    Ford Taurus
    Commercial Success: The 1986 Ford Taur-US, For US!
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    The 1980s. The decade that gave us Knight Rider, Gobots, rolled jeans and poofy hair also produced a lot of lousy cars. There were a few good ones, too, and the 1986 Taurus is at the top of the list. The new-at-the-time Taurus was a near instant phenomenon as it garnered over 200,000 sales in its first year along with the Motor Trend Car of the Year award ...

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    Ford Taurus
    VIDEO: Next-gen Volvo S60 takes Active Safety to next level with people sensing?
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    For decades now, Volvo has been staking its claim in the automotive landscape by being the safety brand. And honestly, that's smart marketing. When a family (especially a young family) goes car shopping and safety is high on their list of concerns, tying your product to their desire to see their children live is a good way to move metal. Problem is, the ...

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    Ford Taurus
    2010 Ford Taurus reportedly enjoying strong early sales in California
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    We've already established that we feel the 2010 Ford Taurus is a lot more interesting than the boring and benign model it replaced, and sales totals are starting to reinforce our findings. September's sales tally revealed that the new Blue Oval flagship received a 60% sales increase versus September of 2008, and while the fact that the top sales market ...

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    Ford Taurus
    Review: 2010 Ford Taurus SEL stays big, goes upscale
    1254239820

    In 1985, when few models really stood out from the midsize pack, Ford created one of the most influential vehicles of the late 20th century: the Taurus. Radically styled and intelligently packaged, the Taurus won the hearts and minds of millions of car buyers, and for over a decade, it was a dominant force in the retail car market. Eventually, ...

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    Ford Taurus
    Not SHO-wy Enough? Ford reportedly working on tweaks to better distinguish range-topping Taurus
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    In our review of the 2010 Ford Taurus SHO, you may recall our charge that while the resurrected SHO is surely a great performance bargain for a big executive sedan, it doesn't earn its SHO-ness. There's a certain quality lacking that the original possessed, a uniqueness, of which the new SHO is bereft. Sure, it's powerful and plush and well appointed, ...

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    Ford Taurus
    Review: 2010 Ford Taurus SHO gets measured against the original
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    There's a small group of enthusiasts who worship a car you just wouldn't expect: the original Ford Taurus SHO. And I'm one of them. After years of searching for an example in good shape, I bought my very first vintage SHO, a 1991 Ford Taurus SHO Plus model (we'll explain what the "Plus" means later) earlier this year. At the same time, somewhere in a ...

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    Ford Taurus
    REPORT: Ford to go after lux brands with new Taurus ads [w/VIDEO]
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    While the Taurus name still carries very strong awareness with customers, Ford needs to show the car-buying public that the 2010 model has an entirely new level of class and refinement. To accomplish its goal, the flagship sedan's new marketing campaign is ignoring competitors like the Honda Accord and instead going after the luxury competition. New ...

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    Ford Taurus
    New Ford models cut automaker's lineup age by 2.4 years?
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    Ford is launching ten new or redesigned vehicles this year, bringing its line-up age down to a scant 2.4 years, according to a Merrill Lynch report. Product Chief Derrick Kuzak told the Free Press that the goal is to keep the product lineup fresh, and the Blue Oval is getting the job done with fewer models and vehicle platforms. Back in 2004, Ford had 92 ...

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    Ford Taurus
    Inside Line pits Ford Taurus against Honda Accord. Who wins?
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    When Honda decided to grow its bread-and-butter Accord sedan in every dimension, it entered into the large car segment. The press has been pretty well split on whether or not that was a good idea, but the car buying public continues to vote favorably with its pocket books. Ford has had a large car entry since the 2005 model year when it unleashed the Five ...

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