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First Drives

In 1985, when few models really stood out from the midsize pack, Ford created one of the most influential vehicles of the late 20th century: the Taurus. Radically styled and intelligently packaged, the Taurus won the hearts and minds of millions of car buyers, and for over a decade, it was a dominant force in the retail car market. Eventually, competition from the Toyota Camry and Honda Accord proved too much for Ford to handle, and the Blue Oval hung its game-changing sedan out to dry. Product development dollars were funneled to trucks and SUVs, and the Zodiac's bull died a pauper's ... Read More

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First Drive: 2010 Ford Taurus - The once and future king? 1245686220

Ford's marketers and PR types have a tremendous job ahead of them: Educating the American consumer on what company's new Taurus is all about. It's a Herculean task that amounts to nothing more than rebuilding a brand that was once broadly considered an icon – not just of the auto industry – but of American business at large. Fortunately for ...
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Video: Live from Dearborn - Autoblog drives the 2008 Ford Taurus 1183316460

Click on the Taurus for a high-res galleryAt Ford's 2008 model preview at the Dearborn Proving Ground, we had the opportunity drive the newly-reborn Taurus back-to-back with its immediate predecessor, the Five Hundred, and the differences were immediately apparent. Side-by-side, the Taurus is clearly an update of the Five Hundred, retaining the same profile ...