Fiat 500C News

First, Fiat went back to the Bronx with J. Lo to advertise the 500, then it spoke to us in Italian for the first 500 Abarth ad, now it's gone back to J. Lo – again – for a spot featuring the Fiat 500C Gucci Edition. The theme is "making elegance look easy," which you can do when you have a fat budget to spend on an A-lister in your TV ...

Company: Fiat USA Brand: Fiat Medium: TV Ad Agency: Doner, Southfield,MI Product: Fiat 500C Campaign: Life Is Best When Driven What We Like: Technically, this is the first ad shot by Fiat with Jennifer Lopez. The first airing of the J. Lo/Fiat partnership was last month when the Italian automaker began running a cut-down version of a new Lopez video ...

Fiat's performance division, Abarth doesn't have a lot to work with. Just two models, in fact, but that hasn't stopped the Scorpion marque from making the most of the 500 and Punto ranges. Clearly, there's a lot of room for hot-hatch workings. Just take a look at what Abarth has in store for the upcoming Frankfurt Motor Show. On the floor of the ...

Italians are very proud of their brands. From Panerai watches to Ferrari supercars, Italian luxury brands are the epitome of style. Even smaller motorized products are stylish, from the Vespa scooter on up to the Fiat 500. It's that last one that is once again partnering up with a major house of Italian fashion. Gucci has linked arms with Fiat one more ...

No new car launch would be complete without a corresponding marketing campaign. But when that launch and campaign are heralding the return of a famed automaker and nameplate to the American market after decades of absence, the marketing team is likely to be an especially important part of the overall success of launch... at least at the outset. Such is ...

Fashion-Forward Fiat For Fun Northern California is an odd place – and that's just the cars. For every Toyota Prius-driving eco-yuppie, you'll find a diehard Datsun 510 enthusiast. And you can't toss a bushel of puntarelle without hitting a grease-powered Mercedes-Benz in the East Bay. But here's a better case in point: A few weeks back, I was ...

Want to get your hands on the latest special-edition Fiat 500? Don't book your flight for Malpensa – head to Japan instead, where the Italian automaker is offering this limited-run Pop-Bi edition. Characterized by its yellow and black paint, the Fiat 500 Pop-Bi is available with either a fixed roof or the retracting canvas panel of the 500C. ...

Pop-top Cinquecento Makes For A Sunny Disposition What price the sun? That's the question Fiat is asking potential buyers of its new 500C. All else remaining (mostly) equal, would $4,000 come between you and the chance to have bright, unfiltered Helios riding shotgun? Or, using forty Benjamins to mark your steps, would you gladly throw the money down ...

Narrowing down the list of things for which New York City is known can be a daunting task, but its parks are arguably up there. Now the city is planning to plant a million new trees across its five boroughs over the course of the next decade, and Fiat has signed on to help. As part of the MillionTreesNYC initiative, Fiat North America has donated eight ...

Narrowing down the list of things for which New York City is known can be a daunting task, but its parks are arguably up there. Now the city is planning to plant a million new trees across its five boroughs over the course of the next decade, and Fiat has signed on to help. As part of the MillionTreesNYC initiative, Fiat North America has donated eight ...