Ah, Catrinel Menghia. Fiat knows a good thing when it finds one, and so it's no surprise to see a trio of new advertisements staring the Romanian-born and Italian-speaking model alongside the 2012 500 Abarth.
There's no question that Fiat's "Seduction" ad was a big success. Launched just a few weeks ago to coincide with the North American debut of the Fiat 500 Abarth, the minute-long commercial quickly went viral to amass over two million views. And with good reason. The spot's got everything: cars, sexy, funny.... So what more could Fiat do with the ad? Pop-Up Video, of course!
Joe Grace, Fiat Vehicle Line Executive, swung by Jay Leno's garage with the brand's new 500 Abarth for a little history lesson and a quick walk around. Here in the States, it's easy to forget that Karl Abarth, the man behind the Fiat tuning division, was as driven as they come when pushing the performance envelope. Abarth got his start racing motorcycles before turning his eye to four-wheeled prototypes and aftermarket performance, and his list of lifelong achievements is as lengthy as it is var
Jennifer Lopez may be all well and fine for plugging the regular Fiat 500, but for the new Abarth version, Fiat's going to need something a little... racier. So for the latest spot advertising the arrival of the Scorpion-fettled Cinquecento, Fiat USA (also known as the import-flavored Chrysler division) took a decidedly different approach.