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Chrysler News
Chrysler is one of six brands operated by Chrysler Group LLC, which emerged from Chapter 11 bankruptcy in June 2009. Italian automaker Fiat currently holds a majority stake in the company. Founded in 1925 by Walter P. Chrysler, Chrysler is the only one of the Detroit 3 automakers to have ever been controlled by a foreign company, the first being Daimler-Benz from 1998 to 2007 and now Fiat.
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0Report: Chrysler to veer away from 'Imported From Detroit' message? 1366202700
Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of ...
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Official: Chrysler Group moves around execs in wake of recent departure 1366141500
Chrysler is busy shuffling executives around in the wake of Ram head Fred Diaz's departure. The automaker has named Reid Bigland (pictured, right) as Diaz's successor in the role of president and CEO of Ram, though Bigland will continue his duties as the head of US sales and the president and CEO of Chrysler Canada. Bigland first came to Chrysler in 2006 ...
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Video: See how SRT cooks up new paint colors in its 'kitchen' 1366059720
Paint colors are a big deal for any automaker, and choosing hues for a specific brand can take as much fretting and focus as nearly any other aspect of vehicle design. For SRT, that means finding colors that cooperate with everything from the high-performance Grand Cherokee SRT8 SUV and the Chrysler 300 SRT8 sports sedan, to the wilder Charger SRT8, ...
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Recalls: Chrysler recalling over 200k vehicles across its brands 1365603300
With more than 200,000 units across six separate recalls and almost all of its brands, it appears that Chrysler has officially jumped headfirst into the recall pool this month. The National Highway Traffic Safety Administration has issued three official recalls for the automaker, and The Detroit News is reporting that the automaker itself has announced ...
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Report: Chrysler 300 diesel could get green light 1365028200
Word has it Chrysler is keen to shove its new turbo diesel V6 into a range of models. Wards Auto reports Chrysler President and CEO Saad Chehab has made it clear the automaker is investigating the possibility of using the 3.0-liter oil-burner in the 300. While speaking at an Automotive Press Association luncheon, Chehab said, "It's a matter of how much ...
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Official: KBB 2013 Brand Image Awards has some obvious and oddball winners 1364648280
The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners – in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into ...
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Jeep unveils 9-speed transmission for Cherokee 1364493720
More gears equals less fuel use in Chrysler's trademark Jeep Cherokee, as the US automaker will make a nine-speed automatic transmission standard on its 2014 Cherokee. The transmission, the world's first nine-speed automatic transmission for passenger vehicles with a front-wheel-drive layout, was developed by ZF and will be assembled, along with the rest ...
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New York: 2013.5 Chrysler 200 S Special Edition is a Sebring swan song 1364410800
The world is set to get an all-new Chrysler 200 next year, thereby finally putting the bones of the long-serving Sebring to rest. To tide us all over until then, the automaker has released the 2013.5 200 S Special Edition. As a collaboration between Chrysler and the Imported from Detroit clothing line, the sedan features plenty of aesthetic tweaks to ...
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Official: Chrysler unveils Dodge Charger SRT8 392, 300 SRT Concept to the faithful [UPDATE] 1364308260
Our man Steven J. Ewing recently spent some time in a 2013 Dodge Charger SRT8 Super Bee, and while he found a lot to love – particularly underhood – he didn't care for the sedan's retro-steeped visuals, preferring the standard SRT's look instead. Perhaps he'll dig this throwback look instead. Over the weekend, Chrysler unveiled this handsome ...
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Report: Jeep Cherokee faces on-sale delay 1364065260
A report in The Wall Street Journal looks at some of the obstacles to the 2014 Jeep Cherokee that go beyond its mootable yet "very contemporary" looks, almost all of them based on Fiat's financial position. Starting with that sheetmetal, in defense of it SRT president Ralph Gilles and Jeep design head Mark Allen said they wanted to "make sure the design ...
