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It would be all too easy to write off Peugeot Sport these days. The French automaker's competition division, once run by FIA president Jean Todt (before he was head of Ferrari), hasn't competed in Formula One in 14 years, in the World Rally Championship in nearly a decade, and shut down its Le Mans Prototype program – the only one to really challenge Audi in the modern era – two years ago.

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Heading into the Goodwood Festival of Speed this past weekend, insiders speculated that we'd have a new top time on our hands. The record for the English hill climb course has stood at 41.6 seconds since 1999 when Nick Heidfeld drove the McLaren MP4/13, but expectations were high that nine-time World Rally Championship superstar Sébastien Loeb would pilot his Peugeot 208 T16 – the same in which he set the record time at Pikes Peak last year – to knock Heidfeld and McLaren off

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Though American hot hatch enthusiasts might more readily equate the letters GTI with Volkswagen, our European counterparts would equally associate them with Peugeot. In fact, it's been 30 years since the French automaker introduced the first 205 GTi, and to celebrate that milestone, it's released a new 30th Anniversary Edition of the latest 208 GTi.

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Peugeot might not loom large on our radar screen since it doesn't market in North America, but overseas (and counted together with its Citroën brand), the French automaker is a big player – the eighth largest in the world, in fact, ahead of Suzuki, Mazda, Mercedes, BMW and (crucially) its cross-town rival Renault.

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The Ram ProMaster only introduced itself to US buyers - prognathous jaw first - last year, but it might quickly be the recipient of some plastic surgery. Above is the new face of the 2015 Fiat Ducato, which does duty as our ProMaster, the Citroën Jumper and the Peugeot Boxer and will be officially unveiled on May 12. Its face still slopes forward all the way to the bottom, but the distance and weight of the jutting chin has been greatly reduced by curving lines that more artfully integrate

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Peugeot is no stranger to dirt-oriented motorsports, but with the 2008 DKR, the French automaker is striking out in a different direction than the rally stages of Europe. Instead, it has placed aim squarely on the notorious Dakar Rally, arguably one of the most grueling, demanding and dangerous (and longest) races on the planet.

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Peugeot might not market in the United States – although according to our compatriots at Edmunds, that may be about to change – but don't think that it doesn't export out of Europe. In fact, together with its Citroën subsidiary, Peugeot SA is among the top ten automakers in the world. China is one of its most vital markets, one where it consistently turns a profit. And reflecting the importance of the Chinese market, Peugeot has rolled in to the Beijing Motor Show with several n

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The Mini All4 Racing team has dominated the Dakar Rally in recent years, with wins in 2012, 2013 and 2014. In this year's event, its drivers stood atop all three steps on the podium, and it had seven cars in the top ten. However, Mini's superiority is getting a big challenge in 2015 because Peugeot is returning to the rally with Red Bull as its sponsor. The team's weapon of choice is the new Peugeot 2008 DKR piloted by Dakar veterans Carlos Sainz and Cyril Despres.

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The other day we brought you the first image and initial details of Peugeot's new concept car. Now the French automaker has presented the show car in full, revealing an innovative take on the automobile using a variety of unusual materials.

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Think of Peugeot and you're more likely to conjure up images of a budget hatchback than an evocative sports car, but the French marque has been known to produce some rather tempting forms, from the RCZ to its Onyx concept from 2012. Now, it looks poised to do it again with the Exalt concept seen here.

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Racing fans may have been disappointed when Peugeot shut down its Le Mans racing program, but don't think that the Lion marque has hung up its driving gloves for good. It's just refocusing itself. Instead of committing itself and its resources to a major circuit-bound racing series, Peugeot has been tackling one-off, off-road events. It took the record at Pikes Peak with Sebastien Loeb and is targeting the same at Goodwood. It recently released the new 208 T16 for privateer rally teams. And now

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Sebastien Loeb and the more motorsport-obsessed elements of the PSA Peugeot Citroën group seem hellbent with breaking records. Together they've accumulated an unprecedented nine World Rally Championship titles, 78 rally wins and the all-time record for climbing Pikes Peak. And this season they'll be taking on the World Touring Car Championship together as well, hoping to apply their winning form to another racing discipline. But before they do, they'll be going for another trophy: the lap r

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Three weeks ago an analyst increased projections for European car sales this year, expecting them to climb three percent compared to last year instead of 2.7 percent. That number is a postive sign after years of hard times but it turns out February was especially good, overall European sales climbing eight percent on a wave of southern European recovery and discounts - and this comes after five months of gains including January's 7.2-percent jump over the year before.

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Change is afoot at PSA. The parent company of both Peugeot and Citroën is on the verge of securing major funding from both the French government and from Chinese automaker Dongfeng, it recently named former Renault COO Carlos Tavares as its chief executive officer, and now it has selected its new chairman.

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Yesterday, we told you about a pair of World Rally Championship drivers that used a giant bottle of Corona in place of coolant after their radiator developed a leak. We called it an example of the sense of ingenuity that all rally drivers seem to possess. In that same post, we also talked about the "lightning quick reflexes and the ability to turn off one's sense of self-preservation." Now, you get to see that in action.

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The Peugeot 308 SW may not exactly stand out against the backdrop of tuner specials and concept cars here at the Geneva Motor Show, but with the action winding down we can already say that it is one of the most relevant for European buyers.

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Renault's rear-engine Twingo isn't the only little French city car launching at the Geneva Motor Show. Peugeot has launched its new 108 as a more conventional front-engine, front-wheel-drive competitor.

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Each year since 1964, an international jury of European journalists come together to name their Car of the Year. After identifying the candidates, they whittle the list down to the finalists announced in December and finally name the winner at the Geneva Motor Show. And that's just what they've done again this year, selecting the new Peugeot 308 as their 2014 Car of the Year.

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It almost made it, but images of the redesigned Toyota Aygo have leaked ahead of its official debut at tomorrow's Geneva Motor Show. The new Aygo sports an aggressive look overall with a, um, mark on its face.

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PSA Peugeot-Citroën may have been saved from the brink of collapse. It has finally completed a deal where Chinese automaker Dongfeng and the French government are each investing about 800-million euros ($1.1 billion USD) to take 14 percent stakes in the automaker, according to the BBC. The deal dilutes the Peugeot family's stake from 25.4 percent to 14 percent. In addition to that, it is raising another 1.4 billion euros ($1.9 billion) from existing PSA investors. The deal still must be app

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Just the other day, Peugeot took the wraps off the new 108. But its new city car, like the 107 it replaces, doesn't stand on its own. The 107 was a sister vehicle to not only the Citroën C1 but also the Toyota Aygo. So it should come as little surprise that, while Peugeot was the first to release photos and details on its version, Citroën and Toyota will also be on hand with their own versions when the veils lift on all three at the Geneva Motor Show.

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