At the preview for the 2010 Ford Fusion, Frank Davis, Executive Director of North American Product Programs described Ford's goal as combingin best-in-class fuel economy with a much bolder appearance. The mid-size C/D segment in which the Fusion competes is the second largest in the U.S. market, accounting for 2.1 million vehicles last year including the best-selling Toyota Camry and Honda Accord, and Ford wants a bigger piece of it. The updated 2010 Fusion is technically a mid-cycle refresh, but it's much more than your typical face-lift. Three years after the Fusion and its Mercury Milan and Lincoln MKZ siblings debuted, Ford has given them a major stylistic overhaul fore and aft of the doors and inside the cabin. Its powertrains have also gone through a modernization program, which we already told you about a couple of weeks ago, so we'll skip over that here except to remind you that the 2010 Fusion can be had with a new hybrid drivetrain and a 3.5L V6 Sport model. Find out about the rest of what's new after the jump.

We'll spare you from going over the laundry list of changes for the new 2010 Mercury Milan since you've already read about them in the post above on the 2010 Ford Fusion. Both cars share a lot in common, so instead we'll tell you what's different between them. The 2010 Milan gets its own redesign that includes new front and rear fascias, which we see as big improvements over the current model that further separates, at least visually, the Mercury from its Blue Oval brother. The Milan also only gets two gas engine options compared to the Fusion's three. Buyers can order up the new 2.5L four-cylinder that produces 175 hp or the upgraded 3.0L V6 that makes 240 horsepower. Unfortunately, Ford's 3.5L V6 producing 265 horsepower is reserved exclusively for the Fusion Sport. There's also the new Milan Hybrid, which again is identical to the Fusion Hybrid in all but its looks and can drive up to 47 mph on all-electric power. Follow the jump for Mercury's official press release and peruse the gallery of high-res images in the gallery below. If you want our deeper analysis of the changes, check out our full post on the new Fusion.

Past Ford refreshes like the Taurus or Taurus X have been little more than reworked fenders, lights, and grilles, but the Milan goes farther. The roofline and side panels return largely untouched, but the front fascia has undergone a most extensive overhaul. The most noticeable revision is to the waterfall grille, which is far larger and carries a prominent upper brow that meets the updated hood. The bonnet now has a pronounced power dome with accents all the way around that grille, giving the Milan a much more 'look at me' presence. Headlights are equipped with LEDs and more vertical than the current model, stretching up above the hood line. The lower fascia and bumper now appears to be at one with the rest of the front end, as apposed to three separate pieces of the current model. The overall look of the front and rear are more rounded than the angular Milan available now, giving the revamped Mercury a more contemporary appearance.

We've always favored the Milan's rump over that of its blue collar Ford sibling, and it looks even better for 2010. Changes are far more subtle than the front end with the main change being LED tail lamps that appear larger than the existing lights. The rear is also more rounded at the edges, and the trunk has a bit of convex-ness to it as well. We're looking forward to seeing the Milan and it's Ford and Lincoln siblings when we hit LA later in November, and we'll pass the pics and info to you as soon as we get them.

[Source: Automobile]

You drive like crap and you know it. Stop the burnouts, late braking and 100-mph freeway sprint and you just might make a tank of gas last longer than a day. Sure, automakers like Ford could spend a few million on lectures to teach car buyers a thing or two about better driving. But if you didn't get it in Driver's Ed, you're not likely to get it now. Instead, Ford's new Smart Gauge will teach better driving through rewards. Do a better job controlling your right foot, and Smart Guage adds a green leaf to a display next to the speedo. The better you do, the more leaves you get. Nancy Gioia, Ford's director of hybrid-vehicle programs, tells The Wall Street Journal, "You don't have to count the leaves. But if you're in a forest of leaves, you'll know you're doing well."

You can also grow your Virtual Dash Tree™ for a chance to defeat the boss monster on the final level and, if successful, Smart Gauge will reward drivers with Fordelicious Fruit™, which you can trade for Microsoft Points that can be used to pay for your Sync subscription. No. Not really.

Ford is expected to announce the Smart Gauge today and it will initially be available on the hybrid versions of 2010 Mercury Milans and Ford Fusions. There is a video from Ford after the jump.

[Source: The Wall Street Journal]

Ford has promised that the Mercury brand will live on in a way that sets the marque apart from it's Blue Oval-badged siblings. Many Autoblog readers have commented that Ford should utilize its European models to meet this end, and all indications are that you were right on. Ford has said that the next all-new Mercury would come in 2010, and Ford of Europe CEO John Fleming told Automotive News that the vehicle will "likely" be designed and engineered in Europe. The reason for Mr. Fleming's confidence comes from the fact that the new vehicle will be based on the Ford Focus platform, and that vehicle architecture will, for the foreseeable future, be developed overseas.

Ford of Europe currently builds the C-Max, the three-, four-, and five-door Focus and the Kuga off the C-platform, meaning any one of those variants could one day wear a Mercury waterfall grille. While it would essentially still be a rebadged Ford, this new Merc will be a slightly reworked version of a vehicle that won't otherwise be sold stateside, so it will be new to us. That sounds a lot better than the Mercurys we have today.

[Source: Automotive News, sub. req'd]

HOW FORD WILL SAVE MERCURY

When Alan Mulally came to the Ford Motor Company two years ago he finally forced the company to face reality. It wasn't going to go anywhere, he told his executive team, unless it put all its resources into resuscitating the Ford brand on a global basis.

So Jaguar and Land Rover were given the heave-ho, and Volvo was put "under review." The decision was made to let Mercury slowly die, and Lincoln's turn-around was put on the back burner until the Ford brand revived.

But as the company formulated its turn-around plan, it slowly dawned on everyone involved that there was a real opportunity to save Mercury. They figured out a way to give the brand a unique line-up of vehicles without breaking the bank. So in April of this year they took their ideas to Mulally, and after extensive studies they got the go-ahead in June to save it.

John McElroy is host of the TV program "Autoline Detroit". Every week he brings his unique insights as an auto industry insider to Autoblog readers. Follow the jump to continue reading this week's editorial.

2008 has been a historically woeful year for the auto market, but Ford dealers have been in the crosshairs of a sales decline for over a decade. That brutal reality, along with financial incentives of up to $700,000 or more from the Blue Oval, has lead to the closure of over 500 dealers since mid-2006, and over 150 so far in 2008. To close still more dealers while giving remaining stores a heads-up of future happenings, Ford is embarking on a series of meetings with Ford and Lincoln Mercury dealers. Among the topics of discussion will be future products, product volume and market conditions.

Though Ford isn't stating publicly how many dealerships it wishes to close, the Blue Oval is hoping to have enough departures to make the remaining dealerships healthy. Ford would like to see Ford brand dealers with 1,500 sales per month and Lincoln Mercury dealers with 600 sales per month, which is far higher than what Ford's 3,900 stores are averaging now. To help entice dealers to hang up their plaid sport coats, Ford will be offering cash incentives, but Ford Market Representation Director David Kelleher is hinting that those deals won't last long.

[Source: Automotive News - sub. req'd, Photo by Scott Olson/Getty]

Ford has been touting Ecoboost as an economical alternative to hybrid technology, and word from Automotive News is that the price tag could be $700 per vehicle. Ecoboost is said to deliver 20-30% fuel economy gains by combining turbochargers and direct injection technology with down-sized engines. The automaker also estimates that owners will pay off their Ecoboost premium in two year's time at $3.25 per gallon gasoline and 15,000 miles of driving per year. Since $3.25 is at the optimistic end of the gas equation, we're thinking Ecoboost could likely pay for itself before that. While hybrids might be able to post higher fuel economy numbers than vehicles equipped with this off-the-shelf technology, consumers should pay less for each mile per gallon they gain going with a similarly sized Ecoboost-equipped Ford.

Brett Hinds, Ford's advanced engine design manager, said the 3.5L V6 Ecoboost slated for F-150 duty in 2010 would produce "significantly more" than 340 hp and 340 lb-ft, which easily bests the 300 ponies delivered by the truck's current top shelf 5.4L V8. A similar story will unfold with boosted four-pots, as V6 power is attainable with small displacement fuel economy. We've also learned that Ecoboost engines with a V6 will receive two turbochargers, while four cylinder models will only get one. Throw that 3.5L V6 Ecoboost in a Mustang and hand us the keys, then we'll decide.

UPDATE: Ford has not officially announced Ecoboost pricing.

[Source: Automotive News - sub. req'd]

Click above for high-res gallery of 2010 Mercury Milan spy shots

It seems like the Mercury Milan's lot in life is to follow the Ford Fusion, go wherever the Fusion goes and do whatever the Fusion does. Thus it's no surprise that when spy photographers happened upon prototypes of the 2010 Ford Fusion out being tested, the 2010 Mercury Milan was not far behind. Comparing the two sets of spy shots, the Milan appears to be making a bigger departure from its previous look than the Fusion. Its grille retains vertical slats, but the grille itself is much wider pushing the new headlights farther out towards the corners. Just like the Fusion, the Milan also gets a new front bumper, but its lower air intake and fog lamps have been incorporated into the same space rather than being separated into three distinct elements. In these spy shots we also get a clearer view of the Milan's new taillights, which, while retaining the same shape as those found on the current model, appear to have new covers with new elements inside. All the new Mercury Milan spy shots can be found in the gallery below, so get to browsing.


[Source: KGP Photography]

Mercury, after nearly being introduced to oblivion, was rescued from the void because Ford needs a brand that could be devoted to small cars. The Ford brand, still fighting off oblivion itself, has recently been devoted to fresh, new designs that provide consumers the flair and features they've been looking for.

Two of the hitches in those plans are the Mercury Sable and the Taurus X. The Sable, sister of the Ford Taurus, has remained so unloved that even Jill Wagner couldn't save it (through no fault of her own). In these days of the Flex, Edge and Escape, the Taurus X is a conveyance from the Myocene era. To paraphrase Sesame Street, two of these things are not like the other... and so they are being killed, according to The Detroit News.

Ford hasn't confirmed the demise of the two cars. However, sales of both are in decline, they fall outside the missions of their respective brands, and Ford is furiously retooling plants and planning new rollouts. In light of all that, the real question might be: why put off until tomorrow...

[Source: The Detroit News]