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Marketing/Advertising

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    Report: Audi targeting hipsters with A3 launch parties
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    Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, ...

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    Video: Chevy Equinox ad is a doggone tear jerker [UPDATE]
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    In the need for a good cry? Chevrolet has you covered with its new ad for the Equinox. The video showcases the trifecta of cinematic sadness - an aging dog, languid piano music and gauzy cinematography. We won't spoil where things go, but it's incredibly clear within five seconds how it's going ...

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    Video: Here's the backstory on Gordon's Pepsi prank from Okulski himself
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    Last week, we all watched with enjoyment as Jalopnik editor Travis Okulski got epically pranked by a mustachioed Jeff Gordon. As we explained then, Gordon starred in a memorable "viral" ad for Pepsi, which saw the NASCAR champion disguise himself and take a car salesman on a wild test drive. It ...

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    Video: Transformers 4 full-length trailer released, features lots of cars
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    Look, we aren't expecting Transformers 4 to be the next Citizen Kane or Casablanca. All we're expecting is lots of explosions, some vague attempts at acting and an excuse to stuff our faces with some buttery popcorn in a cool theater on a hot summer day. Judging by this new, full-length trailer ...

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    Motorsports: Martini Racing officially returns to F1 with Williams
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    As a car culture, we throw the word "iconic" too much, but if there's anything it has ever applied to – when it comes to racing liveries especially – surely it's the legendary stripes of Martini Racing. The Italian vermouth brand has sponsored everything from Porsche endurance racers ...

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    Video: This Mitsubishi dealer's rap ad is so bad it's awesome
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    Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen. While there is no way the ...

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    Report: Kia says fewer than 30% of its dealers will get 2015 K900
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    Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first car in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to ...

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    Video: Lamborghini Huracán gets an official trailer
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    In what appears to be the first of a series of shorts akin to Project Hexagon in advance of the official reveal of the Lamborghini Huracán LP 610-4, Lamborghini has released its first trailer. We don't get much from this video – a man, a car, a storm, a hot dispatcher with a headset ...

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    Report: Barclays: GM suffering 'least successful large pickup launch over the last 15 years'
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    General Motors has really taken it on the chin this week with the recall of over 1.3-million cars and a separate potential safety issue found in over 200,000 of its 2014 pickups. Things aren't getting any better, because now questions are being raised about the early sales success of its new ...

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    Video: Watch Jeff Gordon get back at Jalopnik with this awesome prank
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    Nearly a year ago, NASCAR champion Jeff Gordon teamed up with Pepsi for a commercial. Gordon would be disguised and terrorize a used car salesman on an extreme test drive. It was staged, quite obviously, we said. Our friends at Jalopnik were a bit more vociferous in calling out the ad's more ...

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    Video: This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue
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    Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a ...

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    Report: Acura organizes new business division to confront falling sedan sales
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    Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to ...

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    Video: Watch the Muppets go for ice cream in a Toyota
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    Do Muppets drive? We're not sure it's necessarily a good idea, but it's been known to happen. Fozzy called his hibernating uncle's Studebaker a bear's "natural habitat," and Doctor Teeth wouldn't get the Electric Mayhem very far without his band's psychedelically painted school bus. But how about ...

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    Report: Jaguar demanding customer data from reluctant dealers
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    Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If ...

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    Report: Only best-performing US Fiat dealers to get Alfa Romeo franchises
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    Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory ...

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    ETC: Heidi Klum and Maserati go Beyond the Swimsuit for Sports Illustrated
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    When sports and cars come together, the world "super" often comes up – whether it's a high-performance super sports car, a racing series (like Japan's Super GT, Australia's V8 Supercars or Italy's Superstars series), the latest crop of Super Bowl ads from the world's automakers or a ...

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    Video: Watch the trailer for Locke, a movie that takes place entirely in BMW's X5
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    It's no surprise that driving can be incredibly stressful. You're basically trapped in a metal box, and until fairly recently, your ability to communicate with the outside world beyond the toot of a horn or a rolled-down window was all but nonexistent. Locke, a new film starring actor Tom Hardy ...

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    Teased: Volvo's Geneva-bound concept wagon looks sexy in a raincoat
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    Volvo is set to complete its concept car trilogy at the next month's Geneva Motor Show with the debut of its Concept Estate, the followup to its Concept Coupe from the Frankfurt Motor Show and Concept XC Coupe from the Detroit Auto Show. We've been looking forward to its Swiss debut, and now some ...

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    Video: Initial D Legend 1: Awaken trailer released
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    The Japanese manga series Initial D might be as responsible for making drifting popular in the US as any other source. Even if you've never seen it, you're likely familiar with the black-and-white Toyota Corolla AE86 as the show's hero car. Initial D launched in US in comic and animated form in ...

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    Report: Ford and 'Dirty Jobs' pitchman Mike Rowe part ways [w/videos]
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    Former Dirty Jobs host Mike Rowe has one less job as of today - the pitchman is no longer a pitchman for Ford, with yesterday's announcement from Rowe ending a seven-year partnership between the TV host and the Blue Oval. Rowe made the announcement to political pundit Glenn Beck, saying the two ...

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