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Marketing/Advertising

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    Video: Wacky video shows Volkswagen putting the man into manufacturing
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    The Volkswagen Golf is one of Europe's preeminent vehicles. It's regularly one of the top sellers, and the latest, seventh generation appears to be one of the best ever. It was even named the 2013 World Car of the Year. So how do you sell a car that everyone knows about with over 30 million ...

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    Video: Jeep launches new ad with unreleased Michael Jackson track
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    We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael ...

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    Official: Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]
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    Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling ...

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    Video: Godzilla stops off for a little Italian in new Fiat ad
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    Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with ...

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    Video: First 2015 Hyundai Sonata ad surfaces
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    The new Hyundai Sonata just made its debut at the 2014 New York Auto Show, but it's already begun making its slow march towards dealers, meaning it's about time we start seeing ads for the new family sedan on the TV and internet. This 62-second spot is one of the first. The ad places a ...

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    Official: Ford Transit production fires up, American Pickers among first takers
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    Not long ago, the History Channel showed a seemingly unending stream of World War II documentaries, but it made a switch a few years ago to include an increasing mix of 'reality' programming. American Pickers was one of the early attempts at this new formula, with cameras following hosts Mike ...

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    Report: Kia, Mercedes, Carmax poised to return to NBA after league bans Sterling
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    NBA Commissioner Adam Silver dispatched some swift justice yesterday on the bigoted owner of the Los Angeles Clippers, Donald Sterling. The 80-year-old billionaire was banned for life and fined $2.5 million for making strongly racist remarks that were recorded on tape. Commissioner Silver has ...

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    Video: This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]
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    A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible ...

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    Breaking: Kia and CarMax pull LA Clipper sponsorships in wake of alleged Sterling comments
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    There's fallout across the automotive advertising world today as companies react to alarming, racially insensitive statements alleged to have been made Donald Sterling, owner of the NBA's Los Angeles Clippers franchise. Last Friday, entertainment website TMZ published excerpts from an audio ...

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    Report: VW planning to push Hyundai for World Cup eyeballs
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    Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of ...

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    Video: 2015 Mini Cooper S does best gymkhana impersonation in Malaysia
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    Mini Malaysia wants you - at least those of you in Southeast Asia - to know that the new Mini has a riptide of adrenaline and sharp teeth underneath its larger, more ergonomically efficient exterior. To make the point it enlisted the aid of Putrajaya roads, local agency Saatchi & Saatchi ...

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    Video: Dodge offers 100 years of solid advice in new ad
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    This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now. Then again, some are less obvious. Some, actually, are ...

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    Video: Possible MKX concept teased as Lincoln confirms China expansion
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    We've been speculating for years about the future of Lincoln. Some thought that Ford needed to kill the division like it did Mercury, while others saw the sales possibility in a brand with so much history. Ford has finally made a decision, and it wasn't what many people were expecting. Lincoln is ...

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    Official: Dodge offering novel 1-year lease on '14 Challenger and Charger models
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    Dodge is just days away from unveiling refreshed versions of the Charger and Challenger at the 2014 New York Auto Show, models promising updated styling and new powertrain options. Depending on how you look at it, the company is either so confident in its forthcoming 2015 models that it's ...

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    Report: How Mercedes' sterling reputation hurts Sprinter sales
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    If you've ever visited Germany, you know that Mercedes-Benz doesn't exactly carry the high-end cache in its homeland that it does in the US. While the Three-Pointed Star is still certainly known for its luxury sedans and sports cars, the brand also represents most of the taxis on the road, and ...

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    Video: Watch Formula Drift Championship leader Chris Forsberg drift a 1975 Datsun 280Z
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    Chris Forsberg won the Formula Drift Championship in 2009, was in the catbird seat to win it last year until the final race of the season and started this year's season with a win at Long Beach. That is how he can be provide the example for Clarion USA's tagline, "Dream like a champion." In this ...

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    Video: NHTSA launches first-ever national distracted driving campaign with brutal ad
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    It used to be that most of the car-related public service announcements on TV focused on preventing drunk driving and getting people to buckle their seatbelts, but the National Highway Traffic Safety Administration has launched grisly new ads combatting distracted drivers with the slogan "U ...

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    Video: Can-Am Spyder gets Mark Messier's seal of approval
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    Mark Messier played in the National Hockey League for 25 years and was so good at it that he earned the nicknames The Moose, Mr. June and The Messiah. In 1994, as captain of the New York Rangers and with his team down three games to two in the Eastern Conference Finals, he guaranteed the New York ...

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    Report: Pep Boys targets women, finds they don't like to be lied to
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    Pep Boys, the auto parts and service chain where your 17-year-old self got those hideous clear taillights for your first car, is set for a massive rebranding effort that will see it focus even more heavily on personal service. Called "Road Ahead," the new program has kicked off in 70 of the ...

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    Video: Jaguar riffs on Super Bowl ad with new F-Type Coupe web short
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    Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of ...

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