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Marketing/Advertising

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    Exclusive: Why the 2015 Lincoln MKC is 'holding some powder'
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    Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on ...

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    ETC: Optimus Prime now hailable via Uber
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    You've got to love weird cross-promotion opportunities. Transformers: Age of Extinction, the fourth film in the franchise from Michael Bay, may be one of the most anticipated blockbusters of the summer. To promote the new movie, its marketers have partnered with ridesharing service Uber to make ...

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    Video: Fiat GIF-based ads make our heads spin
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    Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it. The commercials started as a series of animated GIFs from ...

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    Video: Toyota Aygo stars in 'invisible driver' prank
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    We love a good automotive-themed prank. Rémi Gaillard remains a favorite, although maybe we should take a closer look at MagicOfRahat, another online prankster. Rahat, who has developed a bit of a reputation for blending in with car seats, giving the impression that there's no one behind ...

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    Official: Lexus boots up early NX configurator
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    Lexus is ramping up to launch its NX luxury compact crossover. Its international website just launched a teaser page for the CUV that shows off the available models and some nifty new photos of the upcoming vehicle on location. The site also includes an early configurator to allow potential ...

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    Video: VW 'Eyes on the road' ad brings danger of texting and driving to the movies
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    Distracted driving continues to be a scourge to road safety around the world. In the US, the National Highway Traffic Safety Administration ran a graphic commercial in April appealing to young people about the dangers of texting and driving. In Hong Kong, Volkswagen helped with a technologically ...

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    Video: Supermodel Adriana Lima kicks off World Cup fever with Kia
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    Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel ...

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    Video: VW's new German E-Golf spot looks awfully familiar
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    Ever have the feeling of déjà vu? Volkswagen has released a new video in Germany for the all-electric E-Golf, which is all well and good. The problem, though, is that it looks just a bit familiar. See, there are a lot of parallels between this ad and a certain Chevrolet spot for ...

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    Official: Chrysler releases Born Maker ad campaign for 2015 200 [w/video]
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    "The 200 sets the benchmark, for us, on how we plan to develop cars going forward." – Marissa Hunter Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent ...

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    Report: Dancer who portrays Kia hamster accused of disability fraud
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    Tsk, tsk, dancing hamster. Kia's trio of anthropomorphic rodents may be down a member, as the actor that portrays one of the dancing hamsters has been arrested on charges of disability fraud. According to The Huffington Post, 27-year-old LeRoy Barnes accepted over $51,000 in disability payments ...

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    Video: Mario Bros. enlisted to sell Mercedes GLA in Japan with bizarre results
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    There is always something a little grotesque when traditionally animated characters are brought into the real world. For example, something about seeing Mickey walk around Disney World just doesn't look quite right, and Nintendo is proving the rule with its latest cross promotion involving Mario ...

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    Video: Ken Block and friends race light in silly-beautiful Castrol commercial
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    How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African ...

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    Video: Renault brings touch of F1 to your grocery shopping
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    Have you every been in the grocery store after watching an exciting race on TV and you started sliding the shopping cart around corners and clipping apexes, until you scared an old lady buying flour? That could be just us, but apparently Renault understands the feeling. The company has a new ad ...

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    Video: New Volvo ad remembers the joy of rear-facing jump seats
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    With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or ...

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    Report: Ford turns Navistar from truck business customer to rival
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    There is a showdown brewing in the medium-duty truck segment next year as Ford prepares to launch its all-new, in-house engineered 2016 F-650 and F-750. It finally marks the end of the Blue Diamond joint venture between Ford and Navistar and, making the two entities direct competitors instead of ...

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    Video: Gus Van Sant casts the BMW i8 in soft light
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    BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to ...

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    Report: The story of Maybach, Lorde, her hit song Royals and unintended consequences [UPDATE]
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    Update: ChoiceStream e-mailed to clarify some errors in our post, so we've updated the text below. ChoiceStream also let us know that "Maybach is not a client of ChoiceStream. ChoiceStream measures advertising audience trends via its Audience Cost Calendar Index, which tracks more than 300 ...

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    Video: Wacky video shows Volkswagen putting the man into manufacturing
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    The Volkswagen Golf is one of Europe's preeminent vehicles. It's regularly one of the top sellers, and the latest, seventh generation appears to be one of the best ever. It was even named the 2013 World Car of the Year. So how do you sell a car that everyone knows about with over 30 million ...

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    Video: Jeep launches new ad with unreleased Michael Jackson track
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    We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael ...

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    Official: Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]
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    Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling ...

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