Marketing/Advertising

Can Qoros Make A Difference Outside The Walls Of China? I know of no sober industry executive who fears a Chinese entry into the US. Qoros is a venture between the Israeli Israel Corp. and state-owned Chinese company Chery. Chery, up to now, has been known mostly for "appropriating" ...

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on ...

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role – she previously signed a similar three-year deal ...

If you're a motorsports fan you've probably come across stories on the efforts Formula One has made to reduce its carbon footprint (KERS anyone?), but you might not have heard about what's being done in the world of NASCAR. Turns out it's pretty intense. In 2008, NASCAR chairman Brian France got ...

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years ...

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of ...

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. ...

Almost a year ago, General Motors made the high-profile move of pulling its advertisements from Facebook, but now it appears that the two giants of their respective industries are back on speaking terms. Ad Age is reporting that GM is once again committing its ad dollars to Facebook, although ...

Automakers have always known that the best way to sell a car is to put potential buyers behind the wheel. With that in mind, savvy car manufacturers have tapped into the rental car industry to entice renters – studies show they are twice as likely to buy a new vehicle within the next six ...

After a rather successful foray with a Red Wings edition of the Ram 1500 last year – some 3,000 units sold – the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises. Ram announced last month that it ...