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Marketing/Advertising

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    Video: Dodge pulls New Girl and The Office stars for new Dart spots
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    Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a ...

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    Video: Toyota Sienna Swagger Wagon rides again with Busta Rhymes
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    Let's face it: there are few things less "gangsta" than a minivan (which goes a long way towards explaining why crossovers have been gradually taking their place as the family-hauler of choice across America, but we digress). The point here is not lost on Toyota, which has embraced the uncool ...

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    Report: Mercedes, DVAG continue sponsoring Michael Schumacher [UPDATE]
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    Up until his tragic accident that left him in a coma, Michael Schumacher was still one of the highest-paid Formula One drivers in the world... even though he was no longer actively competing. That came down to the numerous lucrative personal sponsorship arrangements that the seven-time world ...

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    Video: Bret Michaels Poisons Nissan's commercial trucking ops
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    Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super ...

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    Exclusive: GM thinks Colorado and Canyon midsize trucks will lure crossover buyers
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    The invitation to come out and sample product at the General Motors Proving Grounds in Milford, MI is rarely dull, and after spending this morning driving preproduction versions of the Chevrolet Colorado and GMC Canyon all we can say is... under strict embargo. Sorry, America, we were as excited ...

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    Video: Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown
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    A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the ...

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    Report: Trio of cheesy classic VW buses stolen, recovered
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    Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft. The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a ...

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    Video: Subaru WRX STI gets all gymkhana slidey in new European ad
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    A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for ...

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    Video: Indie rockers Local Natives perform from back of Nissan Rogue
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    Most bands go through a fairly simple trajectory of vehicles to make it to shows. When they form, it's all about just getting to the gig and anything works. As they build a following and start touring a little regionally, they upgrade to a van to fit all of the members and equipment. Finally, if ...

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    Report: Australian Jeep marketing stunt goes awry [w/video]
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    Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under. The contest, called the "World's Most Remote Dealership," gave Aussies the chance ...

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    Official: Deltawing takes out second ad targeting Nissan amidst design lawsuit
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    Don Panoz isn't a guy to shy away from a fight. Since December, Panoz's Deltawing Technologies has been in a lawsuit with Nissan over alleged intellectual property violations with the design of the Zeod RC. The situation went public several weeks ago when Deltawing bought an ad in The Tennessean, ...

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    Video: Chevy Bowtie shows up on the most famous jersey in soccer
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    Manchester United fans, it's time. Your famous red jersey will soon bear the Chevrolet Bowtie, regardless of any boycotts you may plan. To celebrate this fact, Chevy has put together a video of the evolution of the kit (kit being British English for the uniform, including the jersey) through the ...

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    Read This: Hyundai's zombie obsession is just good business
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    In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, ...

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    Video: Street Glory Mappers turning cars into dynamic billboards like this
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    A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video. Street Glory Mappers equips the ...

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    Exclusive: Behind the Scenes of BMW's 'Drift Mob,' Part 2 [w/video]
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    After spending four days practicing about a dozen drift stunt moves in a parking lot for an upcoming BMW "Drift Mob" internet mini-film, Rhys Millen, Sam Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald are finally ready for show time. We are brought to the huge urban traffic ...

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    Video: Year's most surprising driver's car might not be a car at all; might be the Polaris Slingshot
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    Polaris, well-known maker of motorcycles, ATVs and snowmobiles, is getting very close to hopping into a whole new market with its Slingshot, a new three-wheeled roadster. The company just released its first teaser video to promote the still mysterious new sports trike ahead of its full July 27 ...

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    Exclusive: Behind the scenes of BMW's 'Drift Mob,' Part 1
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    Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car – the 2015 BMW M235i, in this case – is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, ...

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    Video: These ads are how Colorado and Washington are combating their pot DUI problem
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    Consider our buzz harshed. Legal pot use in Washington and Colorado has had a number of benefits – the Highest State has seen a 2.5-percent drop in violent crime and a big bump in tax revenues ($10 million during the first third of 2014). Washington, meanwhile, is expecting a $190-million ...

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    Video: 2015 BMW X4 gets its small-screen debut
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    It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we ...

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    Video: Honda gets weirdly R-Rated with new Civic Type-R launch video
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    Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign. Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not ...

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