Marketing/Advertising

For the first time ever, the Crown Range, New Zealand's highest paved road, was closed off for the drifting pleasure of one man. That man is Mad Mike Whiddett, and the machine he's piloting is a heavily modified Mazda RX-7 sponsored by the energy-rich crew from Red Bull and powered by a ...

The last time we wrote about the Fiat USA commercial Immigrants, it was to question whether the ad provided our first glimpse of the 500T. That was a year ago, but Fiat isn't finished utilizing that commercial theme. The song in the one-minute commercial was Sexy People (All Around the World) by ...

We wanted to play this one straight, but since it involves Fast & Furious 6 we just couldn't figure out how. Alfa Romeo is touting the role of the Guilietta in the next episode of car guys and gals versus bad guys and gals, and the now-Europe-inclusive franchise is using the post-stunt ...

In what can only be described as a growing trend, another automaker finds itself in trouble for an ad that critics are calling offensive. A new television and internet ad for the Chevrolet Trax subcompact crossover is under fire for its soundtrack, which a Chinese newspaper has labeled ...

After 65 years of building globe-conquering luxury vehicles, Land Rover is proving that its off-road abilities are so well known that it doesn't even have to feature a single vehicle in its advertising to convey its message. Rather than showing off a new model such as the 2013 Range Rover or the ...

Small businesses are the lifeblood of our economy, but sometimes word-of-mouth advertising is more effective than attempting to create your own commercial. Take this video for Arlen's Transmission in Burbank, CA, for example. It is equal parts hilarious and creepy, and comes from the mind of ...

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past – like it did with ...

Or at least the world revolves underneath the Porsche Cayman, in the latest video showing off Stuttgart's mid-engine coupe. Porsche put an Easter egg in the world that spins triple-time, a "famous relative" of the Cayman hidden somewhere on the marble planet, and gave a Porsche Martini bag to one ...

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash – see examples from Audi, Citroën, General Motors ...

Can Qoros Make A Difference Outside The Walls Of China? I know of no sober industry executive who fears a Chinese entry into the US. Qoros is a venture between the Israeli Israel Corp. and state-owned Chinese company Chery. Chery, up to now, has been known mostly for "appropriating" ...