Marketing/Advertising

Not long ago, Buick released the behind-the-scenes video of its Enclave commercial with Marisa Miller, and now the supermodel's 30-second spot has begun airing. Note: This is a spot for the current Enclave, not the refreshed 2013 model the debuted during April's New York Auto Show. The Sports ...

The Internets are buzzing over the upcoming initial public offering of Facebook, but General Motors doesn't seem all that impressed. The Huffington Post reports that The General has pulled its Facebook ad campaigns just days before the social media site is scheduled to officially hit the stock ...

Mazda and the Sports Car Racing Association of the Monterey Peninsula have extended the automaker's naming rights of Laguna Seca for another five years. That means the famous race track in California will continue to be known as Mazda Raceway, at least through 2016. The Monterey County Board of ...

The BMW M135i is still doing development laps, but that hasn't stopped BMW from getting prospective buyers ready for it. In a 1:44 promo called "It!", two adults play the kiddies' favorite game in the hot hatches through the container-box lanes of an empty port at night. If you're dead-set ...

Baboons are curious creatures. And, thanks to their opposable thumbs, they are rather excellent at satiating that curiosity, no matter what impediments stand in their way. Apparently, that includes door handles. Hyundai decided there was no better way to test the durability of its i30 hatchback ...

What are you going to do, sue? Good luck. This week's Superior Court verdict suggests there's little to no recourse for consumers. As Autoblog readers likely have already learned, a Superior Court judge in California has tossed out a judgment issued by a small claims court earlier this ...

One of the benefits of being a Porsche factory driver is that you get to get coffee for Hurley Haywood. And if you're Le Mans winner Patrick Long, according to this little spot for the Porsche Sport Driving School, you get do it from behind the wheel of a 911 GT3 and on a damp, drift-ready ...

BMW has long had an advantage over Mercedes-Benz and Lexus when it comes to maintenance and ownership costs that it has hardly ever advertised – free maintenance for the first four years of ownership. The secret will be no more as the company is about to unleash a major ad push behind the ...

Buick wants you to know that the 2012 Enclave is smart and sexy and has enlisted the aid of Marissa Miller to help get the point across. The redesigned crossover seems more distracting than anything when Miller's in the picture, but we'll assume that's in a good way. And since we don't expect she ...

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car. R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" ...