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<itunes:author>Dan Roth, Zach Bowman and  Jeff Ross</itunes:author><itunes:image href="http://o.aolcdn.com/os/autoblog/ab-podcast-itunes.jpg" /><itunes:summary>The podcast by the people who obsessively cover the auto industry.</itunes:summary><itunes:category text="Games and Hobbies"><itunes:category text="Automotive" /></itunes:category><item>
    <title><![CDATA[Lincoln MKC prototype caught partially covered, reveals some changes]]></title>
    <link>http://www.autoblog.com/2013/05/14/lincoln-mkc-prototype-caught-partially-covered-reveals-some-cha/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/spyphotos/" rel="tag">Spy Photos</a>, <a href="http://www.autoblog.com/category/crossovers-cuvs/" rel="tag">Crossover</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/photos/lincoln-mkc-spy-shots/"><img alt="Lincoln MKC Spy Shots"  src="http://www.blogcdn.com/www.autoblog.com/media/2013/05/001-lincoln-mkc-spy-shots628opt.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 419px; " /></a><br />
<br />
When <a href="http://www.autoblog.com/2013/01/14/lincoln-mkc-concept-detroit-poll/">Lincoln pulled the wraps off the MKC Concept</a> at the <a href="http://www.autoblog.com/detroit-auto-show/">Detroit Auto Show</a> earlier this year, we said that the very attractive concept was going to closely mirror the production vehicle. With few exceptions, a clad prototype recently caught running on public roads seems to substantiate our statement.<br />
<br />
From what the pictures reveal, the disguised <a href="http://www.autoblog.com/tag/mkc/">Lincoln MKC</a> production mule and show concept seem to share the same waistline with identical sculpting over the wheels. The midsection of the two also appear to match with the same flare and styling. The lower rockers have been cleaned up a bit, mainly to be more practical in the real world (the deep chisels on the show car would have collected mud and snow).<br />
<br />
Taking a look at the exposed front bumper, we see a very similar lower fascia complete wtih the metal skid plate on the chin. The window profile also seems to match the concept, though we're still unclear exactly how that C- and D-pillar section is going to look. Of course, and it always seems to be the case when concepts evolve into production vehicles, the MKC gains four normal door handles, standard-sized mirrors and a slightly smaller wheel/tire package. We expect the production version of the <a href="http://www.autoblog.com/lincoln/">Lincoln</a> MKC to debut later this year.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/05/14/lincoln-mkc-prototype-caught-partially-covered-reveals-some-cha/">Lincoln MKC prototype caught partially covered, reveals some changes</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 14 May 2013 15:46:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/05/14/lincoln-mkc-prototype-caught-partially-covered-reveals-some-cha/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20568397/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/05/14/lincoln-mkc-prototype-caught-partially-covered-reveals-some-cha/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>lincoln</category><category>lincoln mkc</category><category>lincoln mkc prototype</category><category>spy photos</category><category>spy shots</category>
    
    <dc:creator><![CDATA[Michael Harley]]></dc:creator>
    <pubDate>Tue, 14 May 2013 15:46:00 EST</pubDate>
    
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    <title><![CDATA[Farley says Lincoln learnings in China could influence brand in US]]></title>
    <link>http://www.autoblog.com/2013/05/14/farley-says-lincoln-learnings-in-china-could-influence-brand-in/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/china/" rel="tag">China</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a></p><a href="http://www.autoblog.com/photos/2013-lincoln-mkz-first-drive/#photo-5484614"><img alt="2013 Lincoln MKZ - front three-quarter view" src="http://www.blogcdn.com/www.autoblog.com/media/2013/05/lincoln-mkz-628.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 417px;" /></a><br />
<br />
<em>Automotive News</em> reports <a href="http://www.autoblog.com/lincoln/">Lincoln</a> is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. <a href="http://www.autoblog.com/tag/jim farley/">Jim Farley</a>, the executive vice president of global marketing for <a href="http://www.autoblog.com/ford/">Ford</a>, tells <em>Automotive News</em>, "In many ways, <a href="http://www.autoblog.com/tag/china/">China</a> will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where <a href="http://www.autoblog.com/lexus/">Lexus</a> was when the Japanese brand first landed in the US.<br />
<br />
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.<br />
<br />
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like <a href="http://www.autoblog.com/buick/">Buick</a> and Cadillac, Lincoln may be doomed to repeat its fate here in the US.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/05/14/farley-says-lincoln-learnings-in-china-could-influence-brand-in/">Farley says Lincoln learnings in China could influence brand in US</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 14 May 2013 13:29:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/05/14/farley-says-lincoln-learnings-in-china-could-influence-brand-in/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20567873/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/05/14/farley-says-lincoln-learnings-in-china-could-influence-brand-in/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>china</category><category>jim farley</category><category>lincoln</category><category>lincoln motor company</category>
    
    <dc:creator><![CDATA[Zach Bowman]]></dc:creator>
    <pubDate>Tue, 14 May 2013 13:29:00 EST</pubDate>
    
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    <title><![CDATA[Ford rethinking vehicle launch strategy]]></title>
    <link>http://www.autoblog.com/2013/05/07/ford-rethinking-vehicle-launch-strategy/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/plants-manufacturing/" rel="tag">Plants/Manufacturing</a>, <a href="http://www.autoblog.com/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a></p><a href="http://www.autoblog.com/photos/2013-lincoln-mkz-first-drive/"><img alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd.jpg" style="width: 628px; height: 417px; margin-top: 4px; margin-bottom: 4px;" /></a><br />
<br />
With a new boss at the helm, <a href="http://www.autoblog.com/ford/">Ford</a> is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the <a href="http://www.autoblog.com/lincoln/mkz">Lincoln MKZ</a>, <a href="http://www.autoblog.com/ford/escape/">Ford Escape</a> and <a href="http://www.autoblog.com/ford/fusion/">Ford Fusion</a>. Speaking with <em>Automotive News</em>, Ford's new president of the Americas, <a href="http://www.autoblog.com/tag/joe+hinrichs/">Joe Hinrichs</a>, revealed a few ways the automaker plans to avoid early build issues such as the <a href="http://www.autoblog.com/2012/11/30/ford-recalling-89k-2013-fusion-and-escape-models-over-engine-fir/">engine fires</a> on certain 2013 Escape and Fusion models and <a href="http://www.autoblog.com/2013/02/12/lincoln-dealers-frustrated-over-slow-mkz-production-ramp-up/">months-long delays</a> for customers to receive their MKZs.<br />
<br />
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.<br />
 <p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/05/07/ford-rethinking-vehicle-launch-strategy/">Ford rethinking vehicle launch strategy</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 07 May 2013 16:27:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/05/07/ford-rethinking-vehicle-launch-strategy/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20559123/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/05/07/ford-rethinking-vehicle-launch-strategy/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>ford</category><category>ford motor company</category><category>joe hinrichs</category><category>lincoln</category><category>quality control</category>
    
    <dc:creator><![CDATA[Jeffrey N. Ross]]></dc:creator>
    <pubDate>Tue, 07 May 2013 16:27:00 EST</pubDate>
    
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    <title><![CDATA[Ford's Jim Farley hints at Lincoln sales rebound]]></title>
    <link>http://www.autoblog.com/2013/04/25/fords-jim-farley-hints-at-lincoln-sales-rebound/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/photos/2013-lincoln-mkz-first-drive/#photo-5484612"><img alt="2013 Lincoln MKZ - Front three-quarter view, maroon" src="http://www.blogcdn.com/www.autoblog.com/media/2013/04/2013-lincoln-mkz.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 417px;" /></a><br />
<br />
If you're a fan of <a href="http://www.autoblog.com/lincoln/">Lincoln</a>, get ready for "a really great story" come May 1. That's how Ford marketing boss Jim Farley, in a call with analysts, characterized the coming April sales report for the <a href="http://www.autoblog.com/lincoln/mkz/">MKZ</a>. At the moment, there are probably few things that the executive VP could want more than a happy ending for the ballyhooed sedan that has made people cry boo-hoo for the past six months.<br />
<br />
The massive glass roof of the MKZ is trying to <a href="http://www.autoblog.com/2012/09/11/fords-farley-addresses-the-burden-of-being-lincoln/">support a burden</a> that would make Atlas tap out, and it hasn't shattered, but it has shown a few cracks. The car we called "<a href="http://www.autoblog.com/2012/04/04/2013-lincoln-mkz-2012-new-york/">a big step in the right direction</a>," the embodiment of the <a href="http://www.autoblog.com/2012/12/03/lincoln-and-mkz-propose-brand-reinvention/">reinvention of the brand</a> and a test of Lincoln's commitment to a <a href="http://www.autoblog.com/2012/12/04/rwd-lincolns-are-coming-fate-depends-partly-on-mkz-success/">new rear-wheel drive offering</a> was given an <a href="http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/">$8-million dollar Super Bowl ad spend</a> earlier this year, then quality control issues during its assembly <a href="http://www.autoblog.com/2013/02/12/lincoln-dealers-frustrated-over-slow-mkz-production-ramp-up/">scuttled deliveries</a>. Lincoln <a href="http://www.autoblog.com/2013/03/25/lincoln-says-mkz-supply-crisis-over/">got over that</a> and <a href="http://www.autoblog.com/2013/04/04/lincoln-prepping-mkz-re-launch/">kept up the ad blitz</a>, now it just wants the good work to take hold.<br />
<br />
If Farley's not leading us on, April could be the month. He said the results (so far) show "the product is being very well-received," inventory is finally where it should be and the <a href="http://www.autoblog.com/tag/lincoln+mkz+hybrid/">MKZ Hybrid</a> is doing better than expected. It bears noting that Lincoln is offering <a href="http://www.lincoln.com/cars/mkz/incentives/">some aggressive incentive programs</a> at the moment, including 0.9-percent APR and $1,000 off for conquest buyers stepping out of competitors' vehicles. <br />
<br />
Either way, the proof comes in less than a week, so stay tuned.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/04/25/fords-jim-farley-hints-at-lincoln-sales-rebound/">Ford's Jim Farley hints at Lincoln sales rebound</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 25 Apr 2013 10:58:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/04/25/fords-jim-farley-hints-at-lincoln-sales-rebound/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20548768/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/04/25/fords-jim-farley-hints-at-lincoln-sales-rebound/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>2013 lincoln mkz</category><category>2013 lincoln mkz hybrid</category><category>jim farley</category><category>lincoln</category><category>lincoln mkz</category><category>lincoln mkz hybrid</category><category>lincoln sales</category>
    
    <dc:creator><![CDATA[Jonathon Ramsey]]></dc:creator>
    <pubDate>Thu, 25 Apr 2013 10:58:00 EST</pubDate>
    
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    <title><![CDATA[Ex-GM VP LaNeve takes over Lincoln ad agency]]></title>
    <link>http://www.autoblog.com/2013/04/10/ex-gm-vp-laneve-takes-over-lincoln-ad-agency/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/hirings-firings/" rel="tag">Hirings/Firings/Layoffs</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a></p><img class="right border"  src="http://www.blogcdn.com/www.autoblog.com/media/2013/04/mark-laneve-250.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 250px; height: 195px; float: right; " />Those of you that caught <a href="http://www.autoblog.com/2013/04/09/lincoln-needs-a-farewell-address-not-a-new-marketing-plan/">yesterday's op-ed about Lincoln</a> will have heard already, but Mark LaNeve has taken the helm at <a href="http://www.teamdetroit.com/">Team Detroit</a>. Once the North American vice president of sales, service and marketing for <a href="http://www.autoblog.com/gm/">General Motors</a>, LaNeve will now head up the agency that handles all of Ford advertising.   LaNeve will also run the account for <a href="http://www.autoblog.com/lincoln/">Lincoln</a>. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's <em>Breakthrough</em> and sales initiatives like "Employee Pricing for Everyone."<br />
<br />
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the <a href="http://www.adweek.com/news/advertising-branding/qa-allstate-cmo-mark-laneve-102864"><em>Mayhem</em> ad spots</a> and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He <a href="http://adage.com/article/news/allstate-chief-marketing-officer-mark-laneve-resigns/232985/">resigned from the insurer</a> in February 2012 <a href="http://www.chicagobusiness.com/article/20120227/NEWS01/120229823/allstates-laneve-mayhem-mastermind-leaving-company">for personal reasons</a> and <a href="http://adage.com/article/agency-news/mark-laneve-joins-team-detroit/236422/">joined Team Detroit in August 2012</a> as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.<br />
<br />
Lincoln is trying to get its 2013 back to rights after putting <a href="http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/">big dollar commercials</a> for the <a href="http://www.autoblog.com/lincoln/mkz/">2013 MKZ</a> on television then having production glitches preventing cars <a href="http://www.autoblog.com/2013/03/25/lincoln-says-mkz-supply-crisis-over/">from getting to dealerships</a>. With <a href="http://www.autoblog.com/2013/04/04/lincoln-prepping-mkz-re-launch/">rumors of a relaunch</a> in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "<a href="http://www.autoblog.com/2012/12/03/lincoln-and-mkz-propose-brand-reinvention/">Lincoln Motor Company</a>" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on <a href="http://www.autoblog.com/2013/01/14/lincoln-mkc-concept-detroit-poll/">the MKC concept</a>...<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/04/10/ex-gm-vp-laneve-takes-over-lincoln-ad-agency/">Ex-GM VP LaNeve takes over Lincoln ad agency</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 10 Apr 2013 18:32:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/04/10/ex-gm-vp-laneve-takes-over-lincoln-ad-agency/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20534680/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/04/10/ex-gm-vp-laneve-takes-over-lincoln-ad-agency/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>advertising</category><category>ceo</category><category>ford</category><category>lincoln</category><category>lincoln mkz</category><category>mark laneve</category><category>marketing</category><category>promotion</category><category>team detroit</category>
    
    <dc:creator><![CDATA[Jonathon Ramsey]]></dc:creator>
    <pubDate>Wed, 10 Apr 2013 18:32:00 EST</pubDate>
    
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    <title><![CDATA[Lincoln needs a farewell address, not a new marketing plan]]></title>
    <link>http://www.autoblog.com/2013/04/09/lincoln-needs-a-farewell-address-not-a-new-marketing-plan/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a></p><a href="/2013/04/09/lincoln-needs-a-farewell-address-not-a-new-marketing-plan/#continued"><img alt="Lincoln grille" src="http://www.blogcdn.com/www.autoblog.com/media/2011/06/630x397xlinocln-emblem.jpg.pagespeed.ic.mzUqDHU_ci.jpg" style="width: 628px; height: 396px;" /></a><br />
<br />
<blockquote class="pull-quote pull-quote-right">
	<p>
		The trouble with Ford's Lincoln brand is that no one cares about it any more.</p>
</blockquote>
Not long after I heard that Mark LaNeve, chief operating officer of <a href="http://autoblog.com/ford/">Ford</a> agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for <a href="http://autoblog.com/lincoln/">Lincoln</a>, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.<br />
<br />
There can be all sorts of reasons why LaNeve, former head of sales and marketing at <a href="http://autoblog.com/tag/gm/">General Motors</a>, is taking over the office that was under the direction of Cameron McNaughton since it was opened last year to serve Lincoln. But the bottom line reason: The plan to save Lincoln is not working.<br />
<br />
As I was listening to the discussion about JCPenney's Johnson and his mistakes, I heard two talking heads discussing it. One said it perfectly: "Johnson's mistake was not in moving JCPenney to an everyday low-pricing strategy, it was taking the job in the first place. JCPenney has no reason to exist. It's reason for being is gone. It was once the place where America bought its underwear, but now they buy their underwear all sorts of other places."<br />
<br />
I have been saying for about two years now that the trouble with Ford's Lincoln brand is that no one cares about it any more. Okay, Lincoln dealers and some current and ex-Ford employees, some of those in the airport livery and hearse businesses care. That's not a business model, though. Ford is going to try and force Lincoln on China, I hear. The Chinese want Lincoln? I doubt that.<p><a href="http://www.autoblog.com/2013/04/09/lincoln-needs-a-farewell-address-not-a-new-marketing-plan/" rel="bookmark">Continue reading <em>Lincoln needs a farewell address, not a new marketing plan</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/04/09/lincoln-needs-a-farewell-address-not-a-new-marketing-plan/">Lincoln needs a farewell address, not a new marketing plan</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 09 Apr 2013 18:44:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/04/09/lincoln-needs-a-farewell-address-not-a-new-marketing-plan/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20535439/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/04/09/lincoln-needs-a-farewell-address-not-a-new-marketing-plan/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>lincoln</category><category>opinion</category>
    
    <dc:creator><![CDATA[David Kiley]]></dc:creator>
    <pubDate>Tue, 09 Apr 2013 18:44:00 EST</pubDate>
    
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    <title><![CDATA[Lincoln prepping MKZ re-launch?]]></title>
    <link>http://www.autoblog.com/2013/04/04/lincoln-prepping-mkz-re-launch/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/carbuying/" rel="tag">Car Buying</a>, <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/photos/2013-lincoln-mkz-first-drive/#photo-5484612"><img alt="2013 Lincoln MKZ front three-quarter view, deep red" src="http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd.jpg" style="width: 628px; height: 417px; margin-left: 4px; margin-right: 4px;" /></a><br />
<br />
Launching an all-new car is no easy task. Case in point is the <a href="http://www.autoblog.com/lincoln/mkz/">2013 Lincoln MKZ</a>, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as <a href="http://www.autoblog.com/ford/">Ford</a> was <a href="http://www.autoblog.com/2013/02/12/lincoln-dealers-frustrated-over-slow-mkz-production-ramp-up/">curbing production over potential quality issues</a>. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of <a href="http://www.autoblog.com/lincoln/">Lincoln</a> retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.<br />
<br />
The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with <a href="http://www.autoblog.com/2013/03/25/lincoln-says-mkz-supply-crisis-over/">the supply crisis reportedly over</a> (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.<br />
<br />
According to <em>TheDetroitBureau.com</em>, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/04/04/lincoln-prepping-mkz-re-launch/">Lincoln prepping MKZ re-launch?</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 04 Apr 2013 11:32:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/04/04/lincoln-prepping-mkz-re-launch/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20526976/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/04/04/lincoln-prepping-mkz-re-launch/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>2013 lincoln mkz</category><category>lincoln</category><category>lincoln launch</category><category>lincoln mkz</category><category>mkz</category><category>mkz launch</category>
    
    <dc:creator><![CDATA[Michael Harley]]></dc:creator>
    <pubDate>Thu, 04 Apr 2013 11:32:00 EST</pubDate>
    
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    <title><![CDATA[Autoblog Podcast #327]]></title>
    <link>http://www.autoblog.com/2013/04/02/autoblog-podcast-327/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/new-york-auto-show/" rel="tag">New York Auto Show</a>, <a href="http://www.autoblog.com/category/podcasts/" rel="tag">Podcasts</a>, <a href="http://www.autoblog.com/category/trucks/" rel="tag">Truck</a>, <a href="http://www.autoblog.com/chevrolet/" rel="tag">Chevrolet</a>, <a href="http://www.autoblog.com/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/gm/" rel="tag">GM</a>, <a href="http://www.autoblog.com/jaguar/" rel="tag">Jaguar</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/volkswagen/" rel="tag">Volkswagen</a></p><em><big>New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge</big></em><br />
<a href="/2013/04/02/autoblog-podcast-327/#continued"><img alt="autoblog podcast logo" src="http://www.blogcdn.com/www.autoblog.com/media/2011/06/podcastlivev2stamp.jpg" style="border-width: 0px; border-style: solid; margin: 4px 0px; width: 628px; height: 305px;" /></a><br />
<br />
Episode #327 of the <a href="http://www.autoblog.com/podcasts/"><em>Autoblog</em> Podcast</a> is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a better fuel economy app. Dan also has an interview with Ford's Jim Farley about the future of Lincoln. We wrap with your questions and emails, and for those of you who hung with us live on our <a href="http://www.ustream.tv/channel/autoblog-podcast">UStream channel</a>, thanks for taking the time. <a href="/2013/04/02/autoblog-podcast-327/#continued">Keep reading</a> for our Q&amp;A module for you to scroll through and follow along, too. Thanks for listening!<br />
<br />
<br />
<b><strong>Autoblog Podcast #327:</strong></b><br />
<br />
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<br />
<strong>Topics:</strong><br />
<ul>
	<li class="p1">
		<a href="http://www.autoblog.com/2013/03/29/editors-choice-top-five-2013-new-york-auto-show-debuts/">New York Auto Show highlights</a></li>
	<li class="p1">
		<a href="http://www.autoblog.com/tag/jim+farley/">Interview with Jim Farley, Ford's global marketing boss</a></li>
	<li class="p1">
		<a href="http://www.autoblog.com/2013/04/01/2014-chevy-silverado-priced-from-24-585-v8-gets-better-econom/">Chevrolet fires latest salvo in pickup fuel economy war</a></li>
	<li class="p1">
		<a href="http://green.autoblog.com/2013/03/27/ford-offering-app-developers-50k-reward-better-fuel-economy/">Ford offering reward for fuel economy improvements</a></li>
</ul>
<br />
<i><big><strong>In the Autoblog Garage</strong></big></i>:<br />
<a href="http://www.autoblog.com/volkswagen/jetta+hybrid/">2013 Volkswagen Jetta Hybrid</a><br />
<a href="http://www.autoblog.com/jaguar/xfr/">2013 Jaguar XFR</a><br />
<a href="http://www.autoblog.com/chevrolet/traverse/">2013 Chevrolet Traverse</a><br />
<br />
<br />
<b><strong>Hosts: </strong></b><a href="http://www.autoblog.com/bloggers/dan-roth/">Dan Roth</a>, <a href="http://www.autoblog.com/bloggers/zach-bowman/">Zach Bowman</a>, <a href="http://www.autoblog.com/bloggers/jeffrey-n-ross/">Jeff Ross</a><br />
<br />
<div bullet-circle.gif="" media="" style="margin: 0.5em 0px; list-style-type: none;" www.autoblog.com="">
	<strong>Runtime:</strong> <span style="color: rgb(34, 34, 34); font-family: arial, sans-serif; line-height: normal; font-size: 10pt;">01:36:11</span></div>
<hr style="width: 628px;" />
<br />
<b><strong>Get the podcast</strong></b><br />
[<a href="http://www.ustream.tv/channel/autoblog-podcast">UStream</a>] Listen live on Mondays at 10PM Eastern at UStream<br />
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[<a href="http://stadium.weblogsinc.com/autoblog/podcasts/04-02-13-autoblog-E327.mp3">MP3</a>] Download the MP3 directly<br />
<br />
<strong>Feedback</strong><br />
Email: Podcast at Autoblog dot com<br />
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Review the show in iTunes</a><br />
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</div><p><a href="http://www.autoblog.com/2013/04/02/autoblog-podcast-327/" rel="bookmark">Continue reading <em>Autoblog Podcast #327</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/04/02/autoblog-podcast-327/">Autoblog Podcast #327</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 02 Apr 2013 18:55:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/04/02/autoblog-podcast-327/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20527444/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/04/02/autoblog-podcast-327/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>2013 chevrolet traverse</category><category>2013 jaguar xfr</category><category>2013 volkswagen jetta hybrid</category><category>2014 chevrolet silverado</category><category>autoblog podcast 327</category><category>chevrolet</category><category>chevrolet silverado</category><category>chevrolet silverado fuel economy</category><category>chevrolet traverse</category><category>featured</category><category>ford</category><category>jaguar</category><category>jaguar xfr</category><category>jim farley</category><category>lincoln</category><category>traverse</category><category>volkswagen</category><category>volkswagen jetta</category><category>volkswagen jetta hybrid</category>
    <enclosure url="http://podcasts.aolcdn.com/autoblog/podcasts/04-02-13-autoblog-E327.mp3" length="45088" type="audio/mpeg"/>
    <dc:creator><![CDATA[Dan Roth]]></dc:creator>
    <pubDate>Tue, 02 Apr 2013 18:55:00 EST</pubDate>
    <itunes:subtitle>Autoblog Podcast #327</itunes:subtitle><itunes:author>Autoblog</itunes:author><itunes:duration>01:36:11</itunes:duration><itunes:keywords></itunes:keywords>
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    <title><![CDATA[Lincoln says MKZ supply crisis over]]></title>
    <link>http://www.autoblog.com/2013/03/25/lincoln-says-mkz-supply-crisis-over/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/category/plants-manufacturing/" rel="tag">Plants/Manufacturing</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/photos/2013-lincoln-mkz-first-drive/"><img height="417" src="http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd.jpg" vspace="4" width="628" /></a><br />
<br />
After an excessive number of recalls on the <a href="http://www.autoblog.com/ford/escape/">2013 Escape</a> and <a href="http://www.autoblog.com/ford/fusion/">Fusion</a>, we can't really fault <a href="http://www.autoblog.com/ford/">Ford</a> for being a little extra cautious with the launch of the <a href="http://www.autoblog.com/lincoln/mkz/">2013 Lincoln MKZ</a>. Last month, we reported that <a href="http://www.autoblog.com/2013/02/12/lincoln-dealers-frustrated-over-slow-mkz-production-ramp-up/">dealer supply of the car was extremely limited</a> due to more attention being paid to quality checks of cars rolling off the assembly line, which led to a 73-percent drop in MKZ sales from last year on top of a 32-year low in monthly sales for <a href="http://www.autoblog.com/lincoln/">Lincoln</a> in January.<br />
<br />
The reason for the delay was that the sedans were being shipped from the Hermosillo, Mexico assembly plant to be inspected even closer at Ford's Flat Rock, Michigan plant before they were able to head to dealers. Things seem to be straightening out for Lincoln and the MKZ's production now, as <em>Automotive News</em> is reporting that supply should be up to a "normal level" by the end of this month.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/03/25/lincoln-says-mkz-supply-crisis-over/">Lincoln says MKZ supply crisis over</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 25 Mar 2013 11:00:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/03/25/lincoln-says-mkz-supply-crisis-over/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20514724/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/03/25/lincoln-says-mkz-supply-crisis-over/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>2013 lincoln mkz</category><category>lincoln</category><category>lincoln mkz</category><category>lincoln mkz production</category><category>lincoln mkz supply</category>
    
    <dc:creator><![CDATA[Jeffrey N. Ross]]></dc:creator>
    <pubDate>Mon, 25 Mar 2013 11:00:00 EST</pubDate>
    
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    <title><![CDATA[Lincoln MKC prototype spied out testing]]></title>
    <link>http://www.autoblog.com/2013/03/20/lincoln-mkc-prototype-spied-out-testing/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/spyphotos/" rel="tag">Spy Photos</a>, <a href="http://www.autoblog.com/category/crossovers-cuvs/" rel="tag">Crossover</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/photos/2014-lincoln-mkc-spy-shots/"><img height="410" src="http://www.blogcdn.com/www.autoblog.com/media/2013/03/2014-lincoln-mkc-spy-shots.jpg" vspace="4" width="628" /></a><br />
<br />
As was the case with the <a href="http://www.autoblog.com/lincoln/mkz/">Lincoln MKZ</a>, it appears that <a href="http://www.autoblog.com/lincoln/">Lincoln</a> isn't wasting any time getting its newest model transformed from concept to production form. We just saw the <a href="http://www.autoblog.com/2013/01/14/lincoln-mkc-concept-detroit-poll/">MKC Concept</a> earlier this year at the <a href="http://www.autoblog.com/detroit-auto-show/">Detroit Auto Show</a>, and based on these spy shots, it looks like the final touches are being put in place for the <a href="http://www.autoblog.com/tag/mkc/">2014 Lincoln MKC</a> crossover.<br />
<br />
Sharing its platform with the <a href="http://www.autoblog.com/ford/escape/">Ford Escape</a>, we can definitely see some similarities between these two compact crossovers when it comes to the roofline and daylight opening, but through the heavy camouflage, Lincoln's signature split-wing grille can easily be seen and it looks like the concept's taillights will also make it to reality. On the disappointing side, it looks like the integrated exhaust outlets are being ditched for some round outlets, and we can't tell if the production version will keep the <a href="http://www.autoblog.com/audi/">Audi</a>-like clamshell rear liftgate.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/03/20/lincoln-mkc-prototype-spied-out-testing/">Lincoln MKC prototype spied out testing</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 20 Mar 2013 19:14:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/03/20/lincoln-mkc-prototype-spied-out-testing/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20512114/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/03/20/lincoln-mkc-prototype-spied-out-testing/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>2014 lincoln mkc</category><category>lincoln</category><category>lincoln mkc</category><category>spy shots</category>
    
    <dc:creator><![CDATA[Jeffrey N. Ross]]></dc:creator>
    <pubDate>Wed, 20 Mar 2013 19:14:00 EST</pubDate>
    
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    <title><![CDATA[Next Lincoln Navigator to drop V8 in favor of V6, but Ford Expedition might get both]]></title>
    <link>http://www.autoblog.com/2013/03/12/next-lincoln-navigator-to-drop-v8-in-favor-of-v6-but-ford-exped/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/suvs/" rel="tag">SUV</a>, <a href="http://www.autoblog.com/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/photos/2013-lincoln-navigator/"><img alt="2013 Lincoln Navigator - front three-quarter view, silver" src="http://www.blogcdn.com/www.autoblog.com/media/2013/03/2013-lincoln-navigator-silver.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 430px; " /></a><br />
<br />
A great many buyers fled from full-size body-on-frame SUVs to car-based crossovers in large measure to save fuel. But that doesn't mean there's still not a buying audience for more traditional truck-based utility vehicles, and those consumers doubtlessly wouldn't mind saving some dollars at the pump, too. According to <em>Motor Trend</em>, those shoppers might be in luck.<br />
<br />
That's because the magazine has confirmed that <a href="http://www.autoblog.com/ford/">Ford</a> isn't walking away from the full-size SUV segment, and it's poised to do something about its offerings' economy ratings, too. According to MT, global <a href="http://www.autoblog.com/lincoln/">Lincoln</a> director Matt VanDyke has hinted that the next <a href="http://www.autoblog.com/lincoln/navigator/">Navigator</a> may drop two cylinders and go with a V6 model - the current model gets just 14 miles per gallon in the city and 20 on the highway from its 5.4-liter V8. The obvious fitment would be Ford's 3.5-liter twin-turbo <a href="http://www.autoblog.com/tag/ecoboost/">EcoBoost</a> V6, an engine that has spread like kudzu throughout the rest of the Blue Oval's large vehicle lineup.<br />
<br />
Downsized turbocharged engines like Ford's EcoBoost franchise have <a href="http://www.autoblog.com/2013/02/05/consumer-reports-criticizes-small-turbo-engines-for-mis/">come under fire as of late</a> for not delivering their EPA fuel economy ratings, but their benefits extend beyond consumption - the 3.5L offers superior power and a better torque curve than the naturally aspirated V8. MT also suggests that Ford's 3.7-liter V6 could form the base engine for the next Navi - it has similar horsepower but a lot less torque than the current 5.4L. That may be less of a problem with the next generation tipped to go on a diet, which could level the playing field somewhat.<br />
<br />
Interestingly, Ford will reportedly keep a V8 option in the Navigator's Blue-Oval-badged sibling, the <a href="http://www.autoblog.com/ford/expedition/">Expedition</a>. That may be a strategy partially borne out of cost, and partially out of concern that the Expedition's more traditional buying audience still maintains a strong affinity for simple and robust V8 engines. That said, MT says the Expedition could also get the 3.7L and the EcoBoost 3.5 V6s<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/03/12/next-lincoln-navigator-to-drop-v8-in-favor-of-v6-but-ford-exped/">Next Lincoln Navigator to drop V8 in favor of V6, but Ford Expedition might get both</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 12 Mar 2013 11:28:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/03/12/next-lincoln-navigator-to-drop-v8-in-favor-of-v6-but-ford-exped/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20498819/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/03/12/next-lincoln-navigator-to-drop-v8-in-favor-of-v6-but-ford-exped/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>2013 ford expedition</category><category>2013 lincoln navigator</category><category>ecoboost</category><category>expedition</category><category>ford</category><category>lincoln</category><category>navigator</category>
    
    <dc:creator><![CDATA[Chris Paukert]]></dc:creator>
    <pubDate>Tue, 12 Mar 2013 11:28:00 EST</pubDate>
    
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    <title><![CDATA[NHTSA closes rollaway investigation into 1.56M Ford SUVs]]></title>
    <link>http://www.autoblog.com/2013/03/11/nhtsa-closes-rollaway-investigation-into-1-56m-ford-suvs/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/suvs/" rel="tag">SUV</a>, <a href="http://www.autoblog.com/category/government-legal/" rel="tag">Government/Legal</a>, <a href="http://www.autoblog.com/category/safety/" rel="tag">Safety</a>, <a href="http://www.autoblog.com/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/mercury/" rel="tag">Mercury</a></p><a href="http://www.detroitnews.com/article/20130309/AUTO0102/303090327/1148/auto01/U-S-closes-investigation-Ford-SUVs"><img alt="2002 Ford Explorer - front three-quarter view, maroon" src="http://www.blogcdn.com/www.autoblog.com/media/2013/03/2002-ford-explorer-maroon.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 455px;" /></a><br />
<br />
It's taken four years of study, but the <a href="http://www.autoblog.com/tag/nhtsa/">National Highway Traffic Safety Administration</a> has finally closed the books on its investigation into rollaway accusations surrounding 1.56-million <a href="http://www.autoblog.com/ford/">Ford</a> SUV models.<br />
<br />
The probe, which centered on the 2002-2005 <a href="http://www.autoblog.com/ford/explorer/">Ford Explorer</a>, 2002-2005 <a href="http://www.autoblog.com/ford/explorer/">Mercury Mountaineer</a> and 2003-2005 <a href="http://www.autoblog.com/lincoln/">Lincoln</a> Aviator, ends without the federal agency calling for a recall. According to <em>The Detroit News,</em> the investigation was closed due to a "low number of complaints" - NHTSA documented 180 such complaints that resulted in 14 crashes and six minor injuries, but the number of incidents have been slowing. The suspected defect rate for the trucks' automatic transmissions was found to be 4.4 per 100,000 units, and the brake-shift interlock mechanism failure rate was judged to be even lower at 3.4 per 100k.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/03/11/nhtsa-closes-rollaway-investigation-into-1-56m-ford-suvs/">NHTSA closes rollaway investigation into 1.56M Ford SUVs</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 11 Mar 2013 14:17:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/03/11/nhtsa-closes-rollaway-investigation-into-1-56m-ford-suvs/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20497058/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/03/11/nhtsa-closes-rollaway-investigation-into-1-56m-ford-suvs/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>2002 ford explorer</category><category>2002 mercury mountaineer</category><category>2003 lincoln aviator</category><category>aviator</category><category>explorer</category><category>ford</category><category>lincoln</category><category>mercury</category><category>mountaineer</category><category>national highway traffic safety administration</category><category>nhtsa</category><category>rollaway</category>
    
    <dc:creator><![CDATA[Chris Paukert]]></dc:creator>
    <pubDate>Mon, 11 Mar 2013 14:17:00 EST</pubDate>
    
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    <title><![CDATA[Five vehicles named Top Safety Pick+ including new Civic, MKZ]]></title>
    <link>http://www.autoblog.com/2013/03/08/five-vehicles-named-top-safety-pick-including-new-civic-mkz/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/safety/" rel="tag">Safety</a>, <a href="http://www.autoblog.com/honda/" rel="tag">Honda</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/mazda/" rel="tag">Mazda</a>, <a href="http://www.autoblog.com/volvo/" rel="tag">Volvo</a></p><a href="http://www.autoblog.com/photos/2013-honda-civic-review-0/"><img height="417" src="http://www.blogcdn.com/www.autoblog.com/media/2013/02/2013-honda-civic-review.jpg" vspace="4" width="628" /></a><br />
<br />
In an attempt to help push vehicle safety to a higher level, the <a href="http://www.autoblog.com/tag/insurance+institute+for+highway+safety/">Insurance Institute for Highway Safety</a> created a stricter Top Safety Pick+ rating last year, which incorporates a brutal small overlap test and requires cars to get Good ratings in four out of the five categories (and no less than Acceptable in the fifth). Joining the list of the <a href="http://www.autoblog.com/2013/01/02/iihs-says-these-are-the-safest-cars-of-2013/">safest cars of 2013</a>, the <a href="http://www.autoblog.com/volvo/xc60/">2013 Volvo XC60</a>, <a href="http://www.autoblog.com/lincoln/mkz/">Lincoln MKZ</a>, <a href="http://www.autoblog.com/honda/civic/">Honda Civic</a> (sedan and coupe) and the <a href="http://www.autoblog.com/mazda/mazda6/">2014 Mazda6</a> have all received the coveted TSP+ rating.<br />
<br />
The Mazda6 and Lincoln MKZ have both been completely redesigned, and both received Acceptable ratings in the small overlap test. The Honda Civic, coming off its emergency refresh for 2013, is the first small car to be subjected to the small overlap test, and IIHS says that one of the car's many upgrades includes a stiffer front structure allowing it to receive Good ratings in all categories. Similarly, the XC60 gets all Good ratings thanks to, according to IIHS, Volvo updating the airbag software allowing the side airbags to inflate during the small overlap test.<br />
<br />
The <a href="http://www.autoblog.com/subaru/forester/">2014 Subaru Forester</a> has not yet been subjected to the small overlap test, so it must make do with <em>just</em> a Top Safety Pick rating until the IIHS tests small utility vehicles, which is expected to happen later in the spring.<p><a href="http://www.autoblog.com/2013/03/08/five-vehicles-named-top-safety-pick-including-new-civic-mkz/" rel="bookmark">Continue reading <em>Five vehicles named Top Safety Pick+ including new Civic, MKZ</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/03/08/five-vehicles-named-top-safety-pick-including-new-civic-mkz/">Five vehicles named Top Safety Pick+ including new Civic, MKZ</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 08 Mar 2013 17:44:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/03/08/five-vehicles-named-top-safety-pick-including-new-civic-mkz/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20494589/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/03/08/five-vehicles-named-top-safety-pick-including-new-civic-mkz/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>2013 honda civic</category><category>2013 lincoln mkz</category><category>2013 top safety pick+</category><category>2013 volvo xc60</category><category>2014 mazda6</category><category>honda</category><category>iihs</category><category>Insurance Institute for Highway Safety</category><category>lincoln</category><category>mazda</category><category>safety</category><category>top safety pick</category><category>top safety pick+</category><category>tsp</category><category>tsp+</category><category>volvo</category>
    
    <dc:creator><![CDATA[Jeffrey N. Ross]]></dc:creator>
    <pubDate>Fri, 08 Mar 2013 17:44:00 EST</pubDate>
    
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    <title><![CDATA[Autoblog Podcast #322]]></title>
    <link>http://www.autoblog.com/2013/02/26/autoblog-podcast-322/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/conceptcars/" rel="tag">Concept Cars</a>, <a href="http://www.autoblog.com/category/podcasts/" rel="tag">Podcasts</a>, <a href="http://www.autoblog.com/bentley/" rel="tag">Bentley</a>, <a href="http://www.autoblog.com/jeep/" rel="tag">Jeep</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/subaru/" rel="tag">Subaru</a>, <a href="http://www.autoblog.com/toyota/" rel="tag">Toyota</a>, <a href="http://www.autoblog.com/tesla/" rel="tag">Tesla</a>, <a href="http://www.autoblog.com/category/electric/" rel="tag">Electric</a></p><em><big>2014 Jeep Cherokee, Tesla profit, 2014 Bentley Continental Flying Spur, Ford Atlas chief designer Gordon Platto </big></em><a href="/2013/02/26/autoblog-podcast-322/#continued"><img alt="autoblog podcast logo" src="http://www.blogcdn.com/www.autoblog.com/media/2011/06/podcastlivev2stamp.jpg" style="border-width: 0px; border-style: solid; margin: 4px 0px; width: 628px; height: 305px;" /></a><br />
<br />
Episode #322 of the <a href="http://www.autoblog.com/podcasts/"><em>Autoblog</em> Podcast</a> is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about the <a href="http://www.autoblog.com/tag/cherokee/">2014 Jeep Cherokee</a>, Tesla's cautious announcement of a first-quarter profit, the <a href="http://www.autoblog.com/bentley/flying+spur/">2014 Bentley Flying Spur</a> and Zach and Dan share an interview with Gordon Platto, chief designer for the <a href="http://www.autoblog.com/2013/01/15/ford-atlas-concept-detroit-2013/">Ford Atlas Concept truck</a> from this year's <a href="http://www.autoblog.com/detroit-auto-show/">Detroit Auto Show</a>. We wrap with a couple of your questions, and for those of you who hung with us live on our <a href="http://www.ustream.tv/channel/autoblog-podcast">UStream channel</a>, thanks for taking the time. <a href="/2013/02/26/autoblog-podcast-322/#continued">Keep reading</a> for our Q&amp;A module for you to scroll through and follow along, too. Thanks for listening!<br />
<br />
<b><strong>Autoblog Podcast #322:</strong></b><br />
<br />
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<br />
<strong>Topics:</strong><br />
<br />
<ul>
	<li class="p1">
		<a href="http://www.autoblog.com/2013/02/22/2014-jeep-cherokee-gets-official-in-a-hurry/">2014 Jeep Cherokee</a></li>
	<li class="p1">
		<a href="http://green.autoblog.com/2013/02/20/tesla-delivered-2-650-model-s-evs-last-year-musk-confident-of-p/"><span style="font-size: 10pt; line-height: 12pt;">Tesla predicts a profit</span></a></li>
	<li class="p1">
		<a href="http://www.autoblog.com/2013/02/19/2014-bentley-flying-spur-brings-new-design-to-four-door-continen/">2014 Bentley Flying Spur</a></li>
	<li class="p1">
		<a href="http://www.autoblog.com/2013/01/15/ford-atlas-concept-detroit-2013/">Interview with Ford Atlas Concept designer Gordon Platto</a></li>
</ul>
<br />
<i><big><strong>In the Autoblog Garage</strong></big></i>:<br />
<a href="http://www.autoblog.com/subaru/xv+crosstrek/">2013 Subaru XV Crosstrek</a><br />
<a href="http://www.autoblog.com/toyota/prius+v/">2013 Toyota Prius V</a><br />
<a href="http://www.autoblog.com/lincoln/mks/">2013 Lincoln MKS</a><br />
<br />
<br />
<b><strong>Hosts: </strong></b><a href="http://www.autoblog.com/bloggers/dan-roth">Dan Roth</a>, <a href="http://www.autoblog.com/bloggers/zach-bowman/">Zach Bowman</a>, <a href="http://www.autoblog.com/bloggers/jeffrey-n-ross/">Jeff Ross</a><br />
<br />
<br />
<div bullet-circle.gif="" media="" style="margin: 0.5em 0px; list-style-type: none;" www.autoblog.com="">
	<strong>Runtime:</strong> <span style="color: rgb(34, 34, 34); font-family: arial, sans-serif; line-height: normal; font-size: 10pt;">01:26:23</span></div>
<hr style="width: 628px;" />
<br />
<b><strong>Get the podcast</strong></b><br />
[<a href="http://www.ustream.tv/channel/autoblog-podcast">UStream</a>] Listen live on Mondays at 10PM Eastern at UStream<br />
[<a href="http://itunes.apple.com/us/podcast/autoblog/id73331469">iTunes</a>] Subscribe to the Autoblog Podcast in iTunes<br />
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[<a href="http://stadium.weblogsinc.com/autoblog/podcasts/02-26-13-autoblog-E322.mp3">MP3</a>] Download the MP3 directly<br />
<br />
<strong>Feedback</strong><br />
Email: Podcast at Autoblog dot com<br />
<a href="http://itunes.apple.com/us/podcast/autoblog/id73331469"><br />
Review the show in iTunes</a><br />
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</div><p><a href="http://www.autoblog.com/2013/02/26/autoblog-podcast-322/" rel="bookmark">Continue reading <em>Autoblog Podcast #322</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/02/26/autoblog-podcast-322/">Autoblog Podcast #322</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 26 Feb 2013 14:45:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/02/26/autoblog-podcast-322/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20477948/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/02/26/autoblog-podcast-322/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>2013 lincoln mks</category><category>2013 subaru xv crosstrek</category><category>2013 tesla model s</category><category>2013 toyota prius v</category><category>2014 bentley flying spur</category><category>2014 jeep cherokee</category><category>autoblog podcast 322</category><category>bentley</category><category>cherokee</category><category>featured</category><category>flying spur</category><category>ford atlas concept</category><category>gordon platto</category><category>jeep</category><category>lincoln</category><category>mks</category><category>model s</category><category>prius v</category><category>subaru</category><category>tesla</category><category>tesla profit</category><category>toyota</category><category>xv crostrek</category>
    <enclosure url="http://podcasts.aolcdn.com/autoblog/podcasts/02-26-13-autoblog-E322.mp3" length="40" type="audio/mpeg"/>
    <dc:creator><![CDATA[Dan Roth]]></dc:creator>
    <pubDate>Tue, 26 Feb 2013 14:45:00 EST</pubDate>
    <itunes:subtitle>Autoblog Podcast #322</itunes:subtitle><itunes:author>Autoblog</itunes:author><itunes:duration>01:26:23</itunes:duration><itunes:keywords></itunes:keywords>
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    <title><![CDATA[Ford starting up 2.0L EcoBoost engine production in Ohio]]></title>
    <link>http://www.autoblog.com/2013/02/22/ford-starting-up-2-0l-ecoboost-engine-production-in-ohio/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/hirings-firings/" rel="tag">Hirings/Firings/Layoffs</a>, <a href="http://www.autoblog.com/category/plants-manufacturing/" rel="tag">Plants/Manufacturing</a>, <a href="http://www.autoblog.com/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a></p><a href="http://www.autoblog.com/photos/ford-cleveland-engine-plant-ecoboost-announcement/"><img alt="Ford announces 2.0-liter EcoBoost engine production in Cleveland" src="http://www.blogcdn.com/www.autoblog.com/media/2013/02/ford-cep-ecoboost.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 409px;" /></a><br />
<br />
<a href="http://www.autoblog.com/tag/joe+hinrichs/">Joe Hinrichs</a>, Ford's President of The Americas (pictured above), announced today that in late 2014, the automaker will be building the 2.0-liter <a href="http://www.autoblog.com/tag/ecoboost/">EcoBoost</a> four-cylinder at its Cleveland Engine Plant, a move requiring a $200-million investment and the hiring of 450 new employees. European-built <a href="http://www.autoblog.com/ford/">Ford</a> products will continue to source this engine from the Valencia, Spain plant where all of these EcoBoost four-cylinder engines are currently built, and the new Cleveland engines will be used for all North American-made models.<br />
<br />
Ford is planning to build its popular EcoBoost engines regionally to maximize production capacity and meet customer demand. Last year, Ford sold 334,364 vehicles with EcoBoost engines in the US alone, and that number is expected to swell to more than 500,000 by the end of this year, with global sales expected to total 1.6 million. By 2015, Ford says that 95 percent of its nameplates will offer an EcoBoost engine.<br />
<br />
One such vehicle that could be adding an EcoBoost engine, according to <em>Automotive News</em>, is none other than the <a href="http://www.autoblog.com/ford/mustang/">2015 Ford Mustang</a>. The report says that Ford could use either the 2.0-liter EcoBoost or an upcoming 2.3-liter EcoBoost in the sixth-generation pony car.<p><a href="http://www.autoblog.com/2013/02/22/ford-starting-up-2-0l-ecoboost-engine-production-in-ohio/" rel="bookmark">Continue reading <em>Ford starting up 2.0L EcoBoost engine production in Ohio</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/02/22/ford-starting-up-2-0l-ecoboost-engine-production-in-ohio/">Ford starting up 2.0L EcoBoost engine production in Ohio</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 22 Feb 2013 18:32:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/02/22/ford-starting-up-2-0l-ecoboost-engine-production-in-ohio/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20473468/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/02/22/ford-starting-up-2-0l-ecoboost-engine-production-in-ohio/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>cleveland</category><category>cleveland engine plant</category><category>ecoboost</category><category>ecoboost production</category><category>ford</category><category>ford motor company</category><category>joe hinrichs</category>
    
    <dc:creator><![CDATA[Jeffrey N. Ross]]></dc:creator>
    <pubDate>Fri, 22 Feb 2013 18:32:00 EST</pubDate>
    
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</item><item>
    <title><![CDATA[Lincoln dealers frustrated over slow MKZ production ramp-up]]></title>
    <link>http://www.autoblog.com/2013/02/12/lincoln-dealers-frustrated-over-slow-mkz-production-ramp-up/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/category/plants-manufacturing/" rel="tag">Plants/Manufacturing</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/photos/2013-lincoln-mkz-first-drive/"><img alt="2013 Lincoln MKZ in deep red - front three-quarter view" src="http://www.blogcdn.com/www.autoblog.com/media/2012/12/2013-lincoln-mkz-fd.jpg" style="width: 628px; height: 417px; margin-top: 4px; margin-bottom: 4px;" /></a><br />
<br />
<a href="http://www.autoblog.com/lincoln/">Lincoln</a> has clearly been working hard to get the word out about its <a href="http://www.autoblog.com/lincoln/mkz/">2013 MKZ</a> sedan. The Dearborn automaker has taken out lavish spreads to trumpet its boldly styled new model in magazines of every description, along with placing commercials for both the vehicle and the reborn brand behind it on all manner of television programs, <a href="http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/">including the super-costly Super Bowl</a> earlier this month.<br />
<br />
Pity, then, that Lincoln dealers don't have enough MKZs to sell. According to <em>The Detroit News</em>, parent company <a href="http://www.autoblog.com/lincoln/mkz/">Ford</a> has spent a good portion of its time at this week's National Automobile Dealers Association meeting in Florida attempting to pacify upset dealers who don't have enough examples of the pivotal new vehicle in stock.<br />
<br />
As the DetNews notes, Lincoln only sold 453 MKZs last month, a whopping 73-percent decrease over the same period last year when the sedan's predecessor was on sale. In fact, the stunted supply had enough impact that Lincoln's January figures worked out to a 32-year low for the brand, just as it's trying to get back on its feet. This, despite the fact that the MKZ is said to have the biggest number of pre-orders in the marque's history.<br />
<br />
According to <em>Bloomberg</em> reports earlier this month, the slow distribution issue is because workers are taking pains to conduct quality checks on vehicles as they roll off the line at its Hermosillo, Mexico assembly plant. In fact, the company is shipping some of the vehicles to a factory in Flat Rock, Michigan for closer inspection. According to industry analysts, Ford is likely looking to avoid the quality and resultant recall issues that have dogged recent launches including its <a href="http://www.autoblog.com/ford/escape/">Escape</a> crossover and <a href="http://www.autoblog.com/ford/fusion/">Fusion</a> sedan, a model with which the MKZ shares a great deal under the skin.<br />
<br />
Ford expects dealers to have adequate supplies of the midsize luxury car by early April, at which point we hope the company's marketing coffers will still be full enough to take advantage of having cars in showrooms.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/02/12/lincoln-dealers-frustrated-over-slow-mkz-production-ramp-up/">Lincoln dealers frustrated over slow MKZ production ramp-up</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 12 Feb 2013 17:30:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/02/12/lincoln-dealers-frustrated-over-slow-mkz-production-ramp-up/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20458643/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/02/12/lincoln-dealers-frustrated-over-slow-mkz-production-ramp-up/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>2013 lincoln mkz</category><category>lincoln</category><category>mkz</category><category>mkz production</category><category>nada</category><category>production shortage</category><category>shortage</category>
    
    <dc:creator><![CDATA[Chris Paukert]]></dc:creator>
    <pubDate>Tue, 12 Feb 2013 17:30:00 EST</pubDate>
    
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    <title><![CDATA[Lincoln's second, more traditional, Super Bowl commercial]]></title>
    <link>http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/#continued"><img alt="Lincoln Super Bowl ad" src="http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincolnmkzphoenix.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 348px;" /></a><br />
<br />
For its second <a href="http://autoblog.com/tag/super+bowl">Super Bowl</a> commercial, <a href="http://autoblog.com/lincoln">Lincoln Motor Company</a> has stepped away from the Max Ernst-ian surrealism of <a href="http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/">the "Steer the Script" spot</a>. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 <a href="http://autoblog.com/lincoln/mkz">MKZ</a> as a rebirth of the brand and everything a luxury consumer would want.<br />
<br />
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot <a href="/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/#continued">below</a>.<br />
<br />
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: <a href="http://autos.aol.com/article/lincoln-super-bowl-commercial-ad-advertisement/">Lincoln's Super Bowl Ad is a Flop</a>, written by Pete Bigelow.<p><a href="http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/" rel="bookmark">Continue reading <em>Lincoln's second, more traditional, Super Bowl commercial</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/">Lincoln's second, more traditional, Super Bowl commercial</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Sat, 02 Feb 2013 19:03:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20446876/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>advertising</category><category>commercial</category><category>lincoln</category><category>mkz</category><category>super bowl</category><category>super bowl car commercials</category><category>super bowl commercials</category><category>video</category><category>videos</category><category>youtube</category>
    
    <dc:creator><![CDATA[Jonathon Ramsey]]></dc:creator>
    <pubDate>Sat, 02 Feb 2013 19:03:00 EST</pubDate>
    
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    <title><![CDATA[Lincoln takes to the Super Bowl with Twitter schizophrenia]]></title>
    <link>http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/#continued"><img height="393" src="http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincoln-mkz-super-bowl-ad-628.jpg" vspace="4" width="628" /></a><br />
<br />
<a href="http://www.autoblog.com/lincoln/">Lincoln</a> has officially pulled off the wraps on its ad for this year's <a href="http://www.autoblog.com/tag/super bowl/">Super Bowl</a>. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new <a href="http://www.autoblog.com/lincoln/mkz/">Lincoln MKZ</a>, as well as at least one comment on the interior leather's suppleness.<br />
<br />
Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by <a href="/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/#continued">watching it below</a>. We'll be busy preparing for the alpacalypse.<br />
<br />
AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: <a href="http://autos.aol.com/article/lincoln-super-bowl-commercial-ad-advertisement/">Lincoln's Super Bowl Ad is A Flop.</a><p><a href="http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/" rel="bookmark">Continue reading <em>Lincoln takes to the Super Bowl with Twitter schizophrenia</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/">Lincoln takes to the Super Bowl with Twitter schizophrenia</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 01 Feb 2013 15:32:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20445812/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>lincoln</category><category>lincoln mkz</category><category>lincoln super bowl ad</category><category>lincoln super bowl commercial</category><category>mkz</category><category>super bowl</category><category>super bowl ad</category><category>super bowl commercials</category>
    
    <dc:creator><![CDATA[Zach Bowman]]></dc:creator>
    <pubDate>Fri, 01 Feb 2013 15:32:00 EST</pubDate>
    
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    <title><![CDATA[Lincoln to adopt Mini-like personalization strategy?]]></title>
    <link>http://www.autoblog.com/2013/01/18/lincoln-to-adopt-mini-like-personalization-strategy/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/aftermarket/" rel="tag">Aftermarket</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/category/design-style/" rel="tag">Design/Style</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/photos/lincoln-mkc-concept"><img alt="Lincoln MKC Concept interior" src="http://www.blogcdn.com/www.autoblog.com/media/2013/01/lincolnmkcconcept25hr-opt.jpg" style="width: 628px; height: 419px;" /></a><br />
<br />
There's no single silver bullet that will cure all that ails the <a href="http://autoblog.com/lincoln/">Lincoln</a> brand, and <a href="http://autoblog.com/ford/">Ford</a> knows that just as surely as we do. Coming out with exciting new models like the well-received <a href="http://www.autoblog.com/2013/01/14/lincoln-mkc-concept-detroit-poll/">MKC</a> crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the <a href="http://www.autoblog.com/detroit-auto-show/">2013 Detroit Auto Show</a>, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."<br />
<br />
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at <a href="http://autoblog.com/mini/">Mini</a>, and, to a lesser extent, <a href="http://autoblog.com/scion/">Scion</a>, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to <em>Automotive News</em>.<br />
<br />
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/01/18/lincoln-to-adopt-mini-like-personalization-strategy/">Lincoln to adopt Mini-like personalization strategy?</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 18 Jan 2013 10:15:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/01/18/lincoln-to-adopt-mini-like-personalization-strategy/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20430777/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/01/18/lincoln-to-adopt-mini-like-personalization-strategy/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>customization</category><category>jim farley</category><category>lincoln</category><category>lincoln customization</category><category>mass customization</category><category>mkc</category>
    
    <dc:creator><![CDATA[Jeremy Korzeniewski]]></dc:creator>
    <pubDate>Fri, 18 Jan 2013 10:15:00 EST</pubDate>
    
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    <title><![CDATA[MKC Concept is the real fresh start for Lincoln [w/poll]]]></title>
    <link>http://www.autoblog.com/2013/01/14/lincoln-mkc-concept-detroit-poll/</link>
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    <description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/detroit-auto-show/" rel="tag">Detroit Auto Show</a>, <a href="http://www.autoblog.com/category/crossovers-cuvs/" rel="tag">Crossover</a>, <a href="http://www.autoblog.com/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/photos/lincoln-mkc-concept-detroit-2013/"><img alt="Lincoln MKC Concept" src="http://www.blogcdn.com/www.autoblog.com/media/2013/01/lincoln-mkc-concept-detroit.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 417px;" /></a><br />
<br />
We were admittedly bullish about the <a href="http://www.autoblog.com/tag/mkc/">Lincoln MKC Concept</a> when we introduced it to you yesterday, as we were taken aback by how cohesive the C-platform crossover is in the metal. As it turns out, so were you, dear reader. With hundreds of comments booked on our <a href="http://www.autoblog.com/2013/01/13/lincoln-mkc-concept-shows-real-promise/">original Deep Dive story</a>, the overwhelming temperature of the <em>Autoblog</em> Commenteriat is one of surprise and delight - quite an accomplishment for a marque that many had written off for dead. The reception here under the bright lights of the <a href="http://www.autoblog.com/detroit-auto-show/">Detroit Auto Show</a> appears to be no less positive, but we thought you might want a second, closer look afforded by these live photos.<br />
<br />
<a href="http://www.autoblog.com/lincoln/">Lincoln</a> remains mum on production MKC drivetrain specifics (we're thinking it will start with the 2.0-liter <a href="http://www.autoblog.com/tag/ecoboost/">EcoBoost</a> four-cylinder out of its similarly sized <a href="http://www.autoblog.com/ford/escape/">Ford Escape</a> relative, or maybe the midlevel 1.6-liter), but we shouldn't have to wait too long. The showcar is expected to closely mirror the production model (due as early as later this year), so much so that Ford global marketing boss <a href="http://www.autoblog.com/tag/jim+farley/">Jim Farley</a> explicitly told the press conference masses, "When you see the MKC, do not think concept." That's good news, as the MKC is pivotal to Lincoln's effort to rebuild awareness and consideration on the back of its <a href="http://www.autoblog.com/lincoln/mkz/">MKZ sedan</a>, a model just now going on sale. In fact, with the small crossover segment exploding, the MKC could very well turn out to be more important to the brand than the MKZ.<br />
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After seeing these new photos, are you more or less enamored with Lincoln's new concept? Leave a comment after voting in our poll <a href="/2013/01/14/lincoln-mkc-concept-detroit-poll/#continued">below</a>.<br />
<br />
<p><a href="http://www.autoblog.com/2013/01/14/lincoln-mkc-concept-detroit-poll/#poll80105">View Poll</a></p><p><a href="http://www.autoblog.com/2013/01/14/lincoln-mkc-concept-detroit-poll/" rel="bookmark">Continue reading <em>MKC Concept is the real fresh start for Lincoln [w/poll]</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/01/14/lincoln-mkc-concept-detroit-poll/">MKC Concept is the real fresh start for Lincoln [w/poll]</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 14 Jan 2013 10:39:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/01/14/lincoln-mkc-concept-detroit-poll/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20427895/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/01/14/lincoln-mkc-concept-detroit-poll/#comments" title="View reader comments on this entry">Comments</a>]]></description>
    <category>2013 detroit auto show</category><category>detroit</category><category>detroit 2013</category><category>lincoln</category><category>lincoln mkc concept</category><category>mkc</category>
    
    <dc:creator><![CDATA[Chris Paukert]]></dc:creator>
    <pubDate>Mon, 14 Jan 2013 10:39:00 EST</pubDate>
    
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