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Filed under: By the Numbers

By the Numbers - June 2009: Bankruptcy a Bad Idea Edition

Filed under: By the Numbers

FoMoCo falls only 11%, Chrysler Group drops 42%

Want more proof that Ford Motor Company made the right move in avoiding bankruptcy, unlike General Motors and the Chrysler Group, its cross-town rivals? Sales figures for the month of June 2009 show that Ford sharply lessened its sales slide with a fall of just 10.85 percent versus the same month last year. Compare that with drops of 33.6 and 41.85 percent for GM and Chrysler respectively. It appears that Ford has remained on track during these tumultuous times, and its improved performance last month could signal the beginning of a turnaround for which it may be ideally suited to take full advantage. We're sure the guys and gals at Ford are smiling today, even if the Camaro did outsell the Mustang for the first time in 15 years.

Subaru has again managed to post impressive numbers, with June 2009 sales up 3.4 percent by volume compared to last year. Volvo even posted a slight gain thanks in large part to the introduction of the all-new XC60.

Check out the rest of the numbers below. Brands and Companies are both displayed in ascending order according to their percentage change in volume sales. There were 25 selling days in June 2009 compared to 24 selling days in June 2008, so the change in average daily sales can be found in the right three columns.

Brand Volume % June 2009 June 2008 DSR* % DSR 6/09 DSR 6/08
Subaru 3.40 18,620 18,007 -0.73 745 750
Volvo 0.59 7,042 7,001 -3.44 282 292
Kia -5.11 26,845 28,292 -8.91 1,074 1,179
Ford -8.26 133,684 145,715 -11.93 5,347 6,071
Audi -8.28 7,524 8,203 -11.95 301 342
Buick -10.69 8,601 9,631 -14.27 344 401
Pontiac -16.41 23,740 28,402 -19.76 950 1,183
Lexus -16.68 16,874 20,253 -20.02 675 844
Volkswagen -18.02 19,027 23,208 -21.29 761 967
BMW -20.05 16,744 20,944 -23.25 670 873
Mini -21.22 4,105 5,211 -24.38 164 217
Nissan -21.86 51,994 66,543 -24.99 2,080 2,773
Mercedes -22.58 15,155 19,576 -25.68 606 816
Hyundai -24.16 37,943 50,033 -27.20 1,518 2,085
Lincoln -26.56 7,137 9,718 -29.50 285 405
Honda -29.17 92,140 130,083 -32.00 3,686 5,420
Infiniti -32.25 6,304 9,305 -34.96 252 388
Chevy -33.30 106,712 159,998 -35.97 4,268 6,667
Acura -33.53 8,280 12,456 -36.18 331 519
Toyota -33.65 114,780 172,981 -36.30 4,591 7,208
GMC -35.96 19,668 30,713 -38.52 787 1,280
Mercury -37.10 7,332 11,657 -39.62 293 486
Jeep -37.66 16,608 26,642 -40.16 664 1,110
Dodge -40.43 37,936 63,687 -42.82 1,517 2,654
Cadillac -40.90 8,473 14,337 -43.27 339 597
Mitsubishi -41.79 4,362 7,494 -44.12 174 312
Mazda -42.24 13,729 23,771 -44.55 549 990
Hummer -47.97 1,078 2,072 -50.05 43 86
Chrysler -49.30 13,753 27,128 -51.33 550 1,130
Smart -56.15 1,116 2,545 -57.90 45 106
Saab -58.39 779 1,872 -60.05 31 78
Saturn -60.24 7,520 18,912 -61.83 301 788
Porsche -65.96 902 2,650 -67.32 36 110
Suzuki -78.04 2,149 9,784 -78.91 86 408
COMPANIES
Ford Mo Co -10.85 155,195 174,091 -14.42 6,208 7,254
BMW Group -20.29 20,849 26,155 -23.48 834 1,090
Nissan NA -23.14 58,298 75,848 -26.21 2,332 3,160
Honda America -29.55 100,420 142,539 -32.37 4,017 5,939
Toyota Mo Co -31.87 131,654 193,234 -34.59 5,266 8,051
General Motors -33.60 176,571 265,937 -36.26 7,063 11,081
Chrysler Group -41.85 68,297 117,457 -44.18 2,732 4,894

By the Numbers - May 2009: GM and Ford Surprise Edition

Filed under: By the Numbers

We weren't expecting this, especially from General Motors, which was forced to sell cars and trucks last month amidst rumors of impending bankruptcy (something that came to fruition as soon as the month was over). Despite this, GM posted a decrease in sales volume of only 29.55%. Sure, GM's sales decreased last month compared to May 2008, but they decreased at a far slower rate than its major Japanese competitors: Toyota (-40.72%), Honda (-41.46%) and Nissan (-33.10%). Plus, check out the chart below and you'll notice that GM's top four performing brands – Chevy (-23.74%), Cadillac (-39.86%), GMC (-22.13%) and Buick (-16.98%) – are the same ones that will be transferred over to New GM after it emerges from bankruptcy, which is certainly a good sign.

Ford Motor Company performed best of the mutli-brand manufacturers with a sales slide of only -24.25%. The Blue Oval was helped by new product offerings like the redesigned 2010 Ford Fusion, Mercury Milan and Lincoln MKZ, as well as an unexpectedly strong sales performance by Lincoln, which was the only brand this month that recorded a sales increase (credit the new MKS and a 103.3% increase in Town Car sales).

The rest of last month's sales results are below, all ordered by the most number of vehicles sold by volume to the least.

.

Brand Volume
May-09 May-08 DSR*
DSR 5/09 DSR 5/08

.

Ford -25.47% 137,167 184,042 -22.60% 5,276 6,816

.

Toyota -41.22% 135,661 230,813 -38.96% 5,218 8,549

.

Chevrolet -23.74% 127,510 167,202 -20.81% 4,904 6,193

.

Honda -41.95% 88,875 153,104 -39.72% 3,418 5,671

.

Nissan -32.58% 60,933 90,379 -29.99% 2,344 3,347

.

Dodge -48.34% 41,399 80,130 -46.35% 1,592 2,968

.

Hyundai -20.42% 36,937 46,415 -17.36% 1,421 1,719

.

Kia -16.06% 26,060 31,047 -12.83% 1,002 1,150

.

GMC -22.13% 23,926 30,724 -19.13% 920 1,138

.

Jeep -39.67% 21,624 35,841 -37.35% 832 1,327

.

Volkswagen -12.43% 19,568 22,346 -9.06% 753 828

.

BMW -27.82% 18,383 25,469 -25.05% 707 943

.

Subaru -5.05% 17,505 18,436 -1.40% 673 683

.

Lexus -36.37% 16,922 26,593 -33.92% 651 985

.

Mazda -40.12% 16,718 27,921 -37.82% 643 1,034

.

Chrysler -51.22% 15,987 32,776 -49.35% 615 1,214

.

Mercedes-Benz -38.18% 15,134 24,480 -35.80% 582 907

.

Pontiac -52.34% 13,329 27,966 -50.51% 513 1,036

.

Mercury -24.81% 10,221 13,593 -21.91% 393 503

.

Acura -36.42% 9,469 14,893 -33.97% 364 552

.

Buick -16.98% 9,160 11,033 -13.78% 352 409

.

Lincoln 2.40% 8,566 8,365 6.34% 329 310

.

Saturn -55.54% 8,046 18,099 -53.83% 309 670

.

Cadillac -39.86% 8,027 13,348 -37.55% 309 494

.

Audi -12.08% 7,503 8,534 -8.70% 289 316

.

Infiniti -38.10% 6,496 10,495 -35.72% 250 389

.

Volvo -22.95% 5,577 7,238 -19.98% 215 268

.

Volvo -22.95% 5,577 7,238 -19.98% 215 268

.

Mini -26.96% 4,610 6,312 -24.16% 177 234

.

Mitsubishi -58.27% 4,352 10,430 -56.67% 167 386

.

Suzuki -75.06% 2,585 10,364 -74.10% 99 384

.

Porsche -29.22% 1,979 2,796 -26.50% 76 104

.

Hummer -40.64% 1,094 1,843 -38.36% 42 68

.

Saab -63.55% 783 2,148 -62.15% 30 80

.

.

COMPANIES

.

General Motors -29.55% 191,875 272,363 -26.84% 7,380 10,088

.

Ford Mo Co -24.25% 161,531 213,238 -21.33% 6,213 7,898

.

Toyota Mo Co -40.72% 152,583 257,406 -38.44% 5,869 9,534

.

Honda America -41.46% 98,344 167,997 -39.21% 3,782 6,222

.

Chrysler Group -46.88% 79,010 148,747 -44.84% 3,039 5,509

.

Nissan NA -33.10% 67,489 100,874 -30.52% 2,596 3,736

.

BMW Group -27.65% 22,993 31,781 -24.87% 884 1,177

.

.

*The daily selling rate (DSR) is calculated with 26 days for May 2009 and 27 for May 2008.

.

By The Numbers: April 2009 - More of the Same, With a Twist Edition

Filed under: By the Numbers

We're doing something new for this month's By the Numbers – ordering each brand and automaker by the most number of vehicles sold to the least. We used to order everything alphabetically, but figured this way easily surfaced an extra facet of information. On to the numbers.

Not a single brand managed to improve its sales in April versus last year, despite talk in the media about pent-up demand for autos and incentives that remain historically very high. Past hot performers like Subaru, Hyundai and Kia are dressed in red like the rest of them, though they, along with Audi, managed to fare better than most brands.

The biggest mover and shaker in the chart below appears to be the Ford brand, which, while down 29.96%, is grabbing market share from its competitors. It narrowly beat out Chevy and Toyota for the best selling brand in April. Toyota, however, took a punch to the gut with brand sales falling 42.19% and combined sales with Lexus dropping 41.87%. Only Chrysler LLC, down 48.10%, performed worse last month versus April 2008.

.

Brand Volume April 2009 April 2008 DSR* DSR 4/09 DSR 4/08

.

Ford -29.96% 116,263 165,997 -29.96% 4,472 6,385

.

Chevrolet -26.71% 115,265 157,265 -26.71% 4,433 6,049

.

Toyota -42.19% 112,345 194,350 -42.19% 4,321 7,475

.

Honda -24.51% 92,216 122,155 -24.51% 3,547 4,698

.

Dodge -48.24% 43,138 83,348 -48.24% 1,659 3,206

.

Nissan -36.28% 42,258 66,318 -36.28% 1,625 2,551

.

Hyundai -13.56% 33,952 39,280 -13.56% 1,306 1,511

.

Kia -14.83% 25,606 30,066 -14.83% 985 1,156

.

GMC -35.75% 20,467 31,854 -35.75% 787 1,225

.

Jeep -41.69% 19,670 33,733 -41.69% 757 1,297

.

Volkswagen -16.10% 16,289 19,415 -16.10% 627 747

.

Mazda -32.07% 16,139 23,760 -32.07% 621 914

.

BMW -41.26% 15,705 26,735 -41.26% 604 1,028

.

Subaru -6.69% 15,649 16,771 -6.69% 602 645

.

Mercedes-Benz -28.15% 14,565 20,271 -28.15% 560 780

.

Lexus -39.21% 14,195 23,350 -39.21% 546 898

.

Chrysler -54.76% 13,874 30,670 -54.76% 534 1,180

.

Pontiac -54.86% 10,838 24,009 -54.86% 417 923

.

Buick -29.51% 8,928 12,665 -29.51% 343 487

.

Acura -32.34% 8,813 13,025 -32.34% 339 501

.

Cadillac -41.94% 8,337 14,359 -41.94% 321 552

.

Mercury -40.65% 7,662 12,910 -40.65% 295 497

.

Saturn -56.38% 7,367 16,888 -56.38% 283 650

.

Audi -9.31% 7,010 7,730 -9.31% 270 297

.

Lincoln -42.23% 5,973 10,340 -42.23% 230 398

.

Infiniti -48.29% 4,932 9,537 -48.29% 190 367

.

Volvo -36.92% 4,503 7,138 -36.92% 173 275

.

Mitsubishi -55.86% 3,919 8,878 -55.86% 151 341

.

Mini -22.41% 3,657 4,713 -22.41% 141 181

.

Suzuki -73.70% 2,543 9,669 -73.70% 98 372

.

Porsche -35.28% 1,853 2,863 -35.28% 71 110

.

Hummer -61.64% 913 2,380 -61.64% 35 92

.

Saab -43.54% 892 1,580 -43.54% 34 61

.

.

COMPANIES

.

General Motors -33.69% 173,007 260,922 -33.69% 6,654 10,035

.

Ford Motor Company -31.56% 134,401 196,385 -31.56% 5,169 7,553

.

Toyota Mo Co -41.87% 126,540 217,700 -41.87% 4,867 8,373

.

Honda America -25.26% 101,029 135,180 -25.26% 3,886 5,199

.

Chrysler LLC -48.10% 76,682 147,751 -48.10% 2,949 5,683

.

Nissan North America -37.79% 47,190 75,855 -37.79% 1,815 2,918

.

BMW Group -38.43% 19,362 31,448 -38.43% 745 1,210

.

.

*The daily selling rate (DSR) is calculated with 26 days for April 2009 and for April 2008.

By the Numbers - March 2009: Ain't No Joke Edition

Filed under: By the Numbers

Despite today being April Fools' Day, not one of the sales figures reported by automakers below for the month of March 2009 is a joke. The U.S. auto industry's sales slide continues, and despite the overall market selling more vehicles in March versus February, nearly all brands fell versus the same month in 2008.

The lone notable exceptions are Subaru and Kia. These two brands have ignored industry trends all year long, and this month Subaru posted a small 2.6% loss in sales volume versus last year. Adjusted for the daily average sales rate, however, Subaru sales were up 1.3%. Likewise, Kia's sales by volume were down just 0.6%, but its DSR was up by 3.4%. Hyundai also continues to hold its own, reporting a 4.8% fall in sales volume versus March 2008.

As for the rest of the industry, it appears that the performance gap between import and domestic automakers is narrowing, with Honda (-36.3%), Nissan (-37.7%) and Toyota (-39.0%) all reporting sales declines much closer to those of Chrysler (-39.3%), Ford (-40.9%) and General Motors (-44.7%). In fact, we've read a number of reports this afternoon that claim domestic sales were not as bad as expected. And that ain't no joke.


BY THE NUMBERS - March 2009
Brand Vol. % Change Total Sales 3/09 Total Sales 3/08 DSR* % Change Daily Avg. 3/09 Daily Avg. 3/08
Acura -32.2% 9,005 13,288 -29.5% 360 511
Audi -19.4% 6,433 7,986 -16.2% 257 307
BMW -24.2% 17,520 23,115 -21.2% 701 889
Buick -40.2% 7,369 12,317 -37.8% 295 474
Cadillac -53.0% 8,209 17,453 -51.1% 328 671
Chevrolet -42.5% 94,704 164,564 -40.1% 3,788 6,329
Chrysler -51.9% 19,502 40,539 -50.0% 780 1,559
Dodge -32.8% 57,728 85,906 -30.1% 2,309 3,304
Ford -41.7% 109,490 187,828 -39.4% 4,380 7,224
GMC -50.3% 19,086 38,422 -48.3% 763 1,476
Honda -36.7% 79,374 125,446 -34.2% 3,175 4,825
HUMMER -75.9% 831 3,451 -75.0% 33 133
Hyundai -4.8%
40,721
42,796
-1.0%
1,629
1,646
Infiniti -47.6% 7,242 13,821 -45.5% 290 532
Jeep -40.5% 23,771 39,941 -38.1% 951 1,536
Kia -0.6%
24,724
24,871
3.4%
989
957
Lexus -42.9%
14,239
24,939
-40.6%
570
959
Lincoln -33.0% 7,310 10,913 -30.3% 292 420
Mazda -33.3% 21,974 32,929 -30.6% 879 1,267
Mercedes -25.0% 15,602 20,808 -22.0% 624 800
Mercury -42.0% 8,307 14,333 -39.7% 332 551
MINI -15.9% 3,605 4,289 -12.6% 144 165
Mitsubishi -57.0% 4,620 10,750 -55.3% 185 413
Nissan -36.2% 59,392 93,100 -33.7% 2,376 3,581
Pontiac -30.8% 17,583 25,417 -28.0% 703 978
Porsche -29.1%
1,749
2,467
-26.3%
70
95
Saab -57.3% 1,265 2,962 -55.6% 51 114
Saturn -59.6% 7,333 18,146 -58.0% 293 698
Subaru -2.6% 16,249 16,685 1.3% 650 642
Suzuki -24.0%
7,981
10,510
-21.0%
319
404
Toyota -38.5%
118,563
192,791
-36.0%
4,743
7,415
VW -19.7%
15,720
19,587
-16.5%
629
753
Volvo -31.4% 6,358 9,263 -28.6% 254 356
COMPANIES
BMW Group -22.9% 21,125 27,404 -19.8% 845 1,054
Chrysler LLC -39.3% 101,001 166,386 -36.9% 4,040 6,399
FoMoCo -40.9% 131,465 222,337 -38.5% 5,259 8,551
General Motors -44.7% 156,380 282,732 -42.5% 6,255 10,874
Honda America -36.3% 88,379 138,734 -33.7% 3,535 5,336
Nissan NA -37.7% 66,634 106,921 -35.2% 2,665 4,112
Toyota Mo Co -39.0%
132,802
217,730
-36.6%
5,312
8,374
*March 2009 had 25 selling days versus 26 selling days for March 2008

By the Numbers - February 2009: Wish It Were A Leap Year Edition

Filed under: Car Buying, By the Numbers

One more day in February wouldn't have done much to salvage yet another bad month of sales for the U.S. auto industry, but it wouldn't have hurt. All of the big automakers saw sales down around 40% or more last month compared to February 2008. Chrysler Co. (-44%), Ford Motor Company (-48.4%) and General Motors (-52.9%) again took the brunt of it, but Toyota (-39.8%), Honda (-38%) and Nissan (-37%) weren't far behind. This just goes to show that the argument about U.S. domestic automakers not selling what people want to buy is bogus, as people just aren't buying across the board.

That said, the same brands that sold well in January have pulled out another one in February. The Koreans both did relatively well with Hyundai down just 1.5% (its Daily Average Sales rate was up 2.6%) and Kia up 0.4% in sales. Subaru, meanwhile, was up a solid 1.4% in sales last month.

What are these brands doing that the others aren't? In Subaru's case, the redesigned Forester is selling like mad, up 107% last month with 5,978 units sold. Hyundai has an extra 1,263 units sold thanks to the all-new Genesis, but the Accent, Elantra and Entourage were all up, as well. Kia, meanwhile, got strong performances from the Amanti (!), Sorento and Sedona, as well as a 341 new Borregos sold last month. A combination of new models, attractive incentives and sales people who are better with the pitch than the next guy are probably all contributing to how well these brands are weathering the U.S. recession.

BY THE NUMBERS - February 2009
Brand Vol. % Change Total Sales 2/09 Total Sales 2/08 DSR % Change Daily Avg. 2/09 Daily Avg. 2/08
Acura -41.5%
7,659 13,084 -39.0% 319
523
Audi -24.4% 4,653 6,152 -21.2% 194 246
BMW -37.5% 12,979 20,775 -34.9% 541 831
Buick -51.5% 6,196 12,768 -49.5% 258 511
Cadillac -52.2% 4,666 9,760 -50.2% 194 390
Chevrolet -54.5% 75,555 166,166 -52.6% 3,148 6,647
Chrysler -62.8%
15,519
41,709
-61.2%
647
1,668
Dodge -38.8%
46,590
76,141
-32.3%
1,941
3,046
Ford -48.8% 84,422 164,915 -46.7% 3,518 6,597
GMC -51.2% 16,204 33,237 -49.2% 675 1,329
Honda -37.5% 63,916 102,313 -34.9% 2,663 4,093
HUMMER -68.7% 1,053 3,362 -67.4% 44 134
Hyundai -1.5% 30,621 31,090 2.6% 1,276 1,244
Infiniti -36.8%
6,359
10,068
-34.2%
265
403
Jeep -32.0%
21,941
32,243
-29.1%
914
1,290
Kia 0.4%
22,073
21,988
4.6%
920
880
Lexus -38.4%
13,108
21,277
-35.8%
546
851
Lincoln -41.2% 5,633 9,573 -38.7% 235 383
Mazda -30.4%
16,401
23,548
-27.4%
683
942
Mercedes -23.5%
14,199
18,564
-20.3%
592
743
Mercury -44.6% 5,989 10,806 -42.3% 250 432
MINI -17.2% 2,826 3,415 -13.8% 118 137
Mitsubishi -50.8%
4,484
9,105
-48.7%
187
364
Nissan -37.1%
47,890
76,151
-34.5%
1,995
3,046
Pontiac -40.7% 14,200 23,935 -38.2% 592 957
Porsche -11.5% 1,518 1,715 -7.8% 63 69
Saab -62.8% 482 1,295 -61.2% 20 52
Saturn -57.2% 6,338 14,801 -55.4% 264 592
Subaru 1.4%
13,089
12,906
5.6%
545
516
Suzuki -60.3% 3,495 8,800 -58.6% 146 352
Toyota -40.0%
96,475
160,892
-37.5%
4,020
6,436
VW -17.5%
13,660
16,556
-14.0%
569
662
Volvo -55.3% 3,356 7,505 -53.4% 140 300
COMPANIES
BMW Group -34.7% 15,805 24,190 -31.9% 659 968
Chrysler LLC -44.0%
84,050
150,093
-41.7%
3,502
6,004
FoMoCo -48.4% 99,400 192,799 -46.3% 4,142 7,711
General Motors -52.9% 127,296 270,423 -51.0% 5,304 10,817
Honda America -38.0% 71,575 115,397 -35.4% 2,982 4,616
Nissan NA -37.0%
54,249
86,219
-34.5%
2,260
3,449
Toyota Mo Co -39.8%
109,583
182,169
-37.3%
4,566
7,287
February 2009 had 24 selling days versus 25 selling days for February 2009

By the Numbers - January 2009: Not So Happy New Year Edition

Filed under: By the Numbers

All the numbers are in for the first month of sales in 2009... and they aren't pretty. Chrysler LLC and General Motors continue to lead the pack with sales drops of 54.8% and 48.8%, respectively. While the overall economy is weak and access to credit limited, the fact that Americans watched both domestic automakers plead for and receive federal aid in December may have contributed to their particularly poor sales performance in January. Adding support to that theory is Ford Motor Company, which saw its sales fall only 40.2% last month, while Honda (-27.9%), Nissan (29.7%) and Toyota (-31.7%) all fared better though still experienced significantly lower sales.

Despite dismal sales results from nearly the entire industry, there were two brands that did manage to post positive numbers. Kia sales were up 3% by volume, though its daily sales rate fell by 0.5%. Subaru also reported an impressive 8% gain in sales by volume, which makes it this month's Biggest Winner. The Biggest Loser this month, however, was the Chrysler brand, which reported a 68.9% fall in sales by volume (-70.1% DSR).

UPDATE: Corrected sales numbers for Hyundai, which actually reported a 14.3% rise in sales volume.

BY THE NUMBERS - January 2009
Brand Vol. % Change Total Sales 1/09 Total Sales 1/08 DSR % Change Daily Avg. 1/09 Daily Avg. 1/08
Acura -29.7%
7,856 11,168 -32.4% 302 447
Audi -26.4% 4,722 6,418 -29.3% 182 257
BMW -15.5% 12,232 14,475 -18.7% 470 579
Buick -45.3% 6,969 12,749 -47.4% 268 510
Cadillac -42.5% 8,499 14,792 -44.8% 327 592
Chevrolet -48.4% 77,186 149,548 -50.4% 2,969 5,982
Chrysler -68.9% 10,685 34,372 -70.1% 411 1,375
Dodge -50.4% 34,638 69,884 -52.3% 1,332 2,795
Ford -39.5% 79,322 131,074 -41.8% 3,051 5,243
GMC -40.8% 19,120 32,270 -43% 735 1,291
Honda -27.7% 63,175 87,343 -30.5% 2,430 3,494
HUMMER -59.9% 1,222 3,050 -61.5% 47 122
Hyundai 14.3% 24,512 21,452 9.9% 943 858
Infiniti -17.7% 7,115 8,644 -20.1% 274 346
Jeep -49.2% 16,834 33,136 -51.2% 647 1,325
Kia 3.5% 22,096 21,355 -0.5% 850 854
Lexus -27.5% 14,722 20,299 -30.3% 566 812
Lincoln -23.7% 6,091 7,985 -26.7% 234 319
Mazda -27.3% 15,420 21,212 -30.1% 593 848
Mercedes -42.9% 10,433 18,275 -45.1% 401 731
Mercury -44.2% 5,183 9,296 -46.4% 199 372
MINI -15.4% 2,082 2,460 -18.6% 80 98
Mitsubishi -34.5% 4,730 7,226 -37.0% 182 289
Nissan -31.2% 46,769 67,961 -33.8% 1,799 2,718
Pontiac -60.5% 9,104 23,025 -62% 350 921
Porsche -36.1% 1,658 2,595 -38.6% 64 104
Saab -46.1% 955 1,772 -48.2% 37 71
Saturn -59.8% 6,172 15,359 -61.4% 237 614
Subaru 8.0% 12,194 11,289 3.9% 469 452
Suzuki -48.7% 3,655 7,120 -50.6% 141 285
Toyota -32.3% 102,565 151,550 -34.9% 3,945 6,062
VW -11.6% 12,744 14,412 -15.0% 490 576
Volvo -63.8% 2,910 8,036 -65.2% 112 321
COMPANIES
BMW Group -15.5%
14,314
16,935
-18.7%
551
677
Chrysler LLC -54.8% 62,157 137,392 -56.5% 2,391 5,496
FoMoCo -40.2% 93,506 156,391 -42.5% 3,596 6,256
General Motors -48.8% 129,227 252,565 -50.8% 4,970 10,102
Honda America -27.9%
71,031
98,511
-30.7%
2,732
3,940
Nissan NA -29.7% 53,884 76,605 -32.4% 2,072 3,064
Toyota Mo Co -31.7%
117,287 171,849 -34.4% 4,511 6,874
January 2009 had 26 selling days versus 25 selling days for January 2008

By The Numbers - 2008: Phew! Glad That's Over Edition

Filed under: By the Numbers

We didn't know sales for the U.S. auto industry in 2008 would be this bad when the year began, but it sure ended on a fitting note. Over the past six months or so we've seen the U.S. auto sales market nearly collapse and almost take our own domestic auto industry with it.

Nevertheless, there were a couple of standouts. Both MINI and Subaru somehow managed to post sales gains in 2008 compared to the previous year. The success of MINI is likely due to production capacity more than popularity, but we have no explanation for Subaru other than its sales staff is more persuasive than at your average car dealership.

As for the big dogs, despite the whole lot of them being hit equally hard over the past few months, Japanese automakers had a stronger first half of 2008. As such, their year-end sales data looks better than the domestics with Toyota being the worst performing Japanese automaker at -15.4% and Honda fairing the best with a drop of just 7.91%. In comparison, Ford Motor Company (-20.7%) and General Motors (-22.9%) were equally unimpressive while the Chrysler Group hemorrhaged sales and finished down a full 30%.

As for the rest of the auto industry, it's all there below and it isn't pretty.

BY THE NUMBERS - 2008
Brand Vol. % Change Total Sales 2008 Total Sales 2007 DSR % Change Daily Avg. 2008 Daily Avg. 2007
Acura
-19.8%
144,504
180,104
-20%
469
587
Audi -6.1% 87,760 93,506 -6.4% 285 305
BMW -15.2% 249,113 293,795 -15.5% 809 957
Buick -26.2% 137,197 185,791 -26.4% 445 605
Cadillac -24.9% 161,159 214,726 -25.2% 523 699
Chevrolet -20.5% 1,801,131 2,265,641 -20.8% 5,848 7,380
Chrysler -38.3% 335,108 543,011 -38.5% 1,088 1,769
Dodge -25.9% 784,113 1,058,402 -26.2% 2,546 3,448
Ford -19.7% 1,687,731 2,101,244 -19.9% 5,480 6,844
GMC -25.5% 376,996 505,746 -25.7% 1,224 1,647
Honda -6.4% 1,284,261 1,371,438 -6.7% 4,170 4,467
HUMMER -50.9% 27,485 55,986 -51% 89 182
Hyundai NA
Infiniti -11% 112,989 127,038 -11.3% 367 414
Jeep -29.7% 333,901 475,237 -30% 1,084 1,548
Kia -10.5% 273,397 305,473 -10.8% 888 995
Lexus -21% 260,087 329,177 -21.2% 844 1,072
Lincoln -18.4% 107,295 131,487 -18.7% 348 428
Mazda -10.9% 263,949 296,110 -11.2% 857 965
Mercedes-Benz -11.2% 225,128 253,433 -11.5% 731 826
Mercury -28.6% 120,248 168,422 -28.8% 390 549
MINI 28.6% 54,077 42,045 28.2% 176 137
Mitsubishi -24.6% 97,257 128,993 -24.8% 316 420
Nissan -10.9% 838,361 941,200 -11.2% 2,722 3,066
Pontiac -25.3% 267,348 358,022 -25.6% 868 1,166
Porsche -25% 26,035 34,693 -25.2% 85 113
Saab -34.7% 21,368 32,711 -34.9% 69 107
Saturn -21.7% 188,004 240,091 -21.9% 610 782
Subaru 0.3% 187,699 187,208 -0.06 609 610
Suzuki NA
Toyota -14.6% 1,957,575 2,291,648 -14.9% 6,356 7,464
Volkswagen -3.2% 223,128 230,572 -3.5% 724 751
Volvo -31.2% 73,102 106,213 -31.4% 237 346
COMPANIES
BMW Group -9.7%
303,190
335,840
-10%
984
1,094
Chrysler LLC -30% 1,453,122 2,076,650 -30.3% 4,717 6,764
FoMoCo -20.7% 1,988,376 2,507,366 -30% 6,456 8,167
General Motors -22.9% 2,980,688 3,866,620 -23.2% 9,678 12,594
Honda America -7.91%
1,428,765
1,551,542
-8.21%
4,369
5,054
Nissan NA -10.9% 951,350 1,068,238 -11.2% 3,081 3,480
Toyota Mo Co -15.4%
2,217,662 2,620,825 -15.7% 7,200 8,537

2008 had 308 selling days versus 307 selling days for 2007

By The Numbers - December 2008: I Want My Mommy Edition

Filed under: By the Numbers

The U.S. auto industry hasn't experienced a worse year of sales in recent memory, so it's fitting that 2008 should close with December sales data that's no better than the previous disappointing months.

The only green you'll see below is next to MINI, which beat out December 2007 sales by only four vehicles. Every other automaker and its brands sold fewer cars this past month than the year prior.

Santa apparently wasn't putting Accords and Camrys under anyone's tree, as Toyota and Honda sales fell sharply, off 36.7% and 34.7%, respectively. General Motors (-31.4%) and Ford Motor Company (-32.4%) fared about the same, but the Chrysler Group took an unprecedented hit on the chin for a full-line automaker. It's December 2008 sales were down a full 53% versus last year. Chrysler brand sales alone were down an incredible 59.8% compared to 12/07. This means that HUMMER, for the first time in a long time, was not this month's Biggest Loser, managing to unload enough H3s to see sales fall by "only" 59.3%.

Props are also awarded to Audi (-9.3%), Lincoln (-10%), Subaru (-7.7%) and Volkswagen (-14.4%) who finished the year strong... well, as strong as could be expected.

Stay tuned for later today when we publish the annual By the Numbers - 2008: Phew! Glad That's Over Edition.

BY THE NUMBERS - December 2008
Brand Vol. % Change Total Sales 12/08 Total Sales 12/07 DSR % Change Daily Avg. 12/08 Daily Avg. 12/07
Acura
-39.3% 10,680 17,582 -39.3% 411 676
Audi -9.3% 7,712 8,504 -9.3% 297 327
BMW -40.2% 18,060 30,199 -40.2% 695 1,162
Buick -38.1% 8,909 14,400 -38.1% 343 554
Cadillac -38.3% 13,235 21,436 -38.3% 509 824
Chevrolet -25.8% 137,691 185,626 -25.8% 5,296 7,139
Chrysler -59.8% 19,453 48,384 -59.8% 748 1,861
Dodge -51.9% 47,269 98,235 -51.9% 1,818 3,778
Ford -33% 116,188 173,648 -33% 4,469 6,679
GMC -34.5% 29,783 45,503 -34.5% 1,146 1,750
Honda -34% 75,405 114,210 -34% 2,900 4,393
HUMMER -59.3% 2,170 5,333 -59.3% 83 205
Hyundai NA
Infiniti -34.6% 8,273 12,655 -34.6% 318 487
Jeep -48.5% 23,091 44,804 -48.5% 888 1,723
Kia -39.2% 14,644 24,068 -39.2% 563 926
Lexus -32.4% 23,362 34,555 -32.4% 899 1,329
Lincoln -10% 9,053 10,065 -10% 348 387
Mazda -27.9% 17,965 24,933 -27.9% 691 959
Mercedes-Benz -32.1% 18,507 27,269 -32.1% 711 1,049
Mercury -29.8% 8,873 12,631 -29.8% 341 486
MINI 0.1% 3,566 3,562 0.1% 137 137
Mitsubishi -22.6% 4,570 5,904 -22.6% 176 227
Nissan -30% 53,829 76,900 -30% 2,070 2,958
Pontiac -45.5% 16,466 30,211 -45.5% 633 1,162
Porsche -25.5% 2,154 2,891 -25.5% 82 111
Saab -57% 1,179 2,748 -57% 45 106
Saturn -30.9% 12,570 18,196 -30.9% 483 700
Subaru -7.7% 17,287 18,739 -7.7% 664 721
Suzuki NA
Toyota -37.5% 118,587 189,844 -37.5% 4,561 7,302
Volkswagen -14.4% 17,577 20,543 -14.4% 676 790
Volvo -47% 4,953 9,341 -47% 191 359
COMPANIES
BMW Group -35.9%
21,626
33,761
-35.9%
832
1,299
Chrysler LLC -53% 89,813 191,423 -53% 3,454 7,362
FoMoCo -32.4% 139,067 205,685 -32.4% 5,349 7,911
General Motors -31.4% 221,983 323,453 -31.4% 8,538 12,441
Honda America -34.7%
86,085
131,792
-34.7%
3,311
5,069
Nissan NA -30.1% 62,102 89,555 -30.1% 2,389 3,444
Toyota Mo Co -36.7%
141,949 224,399 -36.7% 5,460 8,631

December 2008 had 26 selling days versus 26 selling days for December 2007.

By the Numbers - November 2008: Brother, Can You Spare a Dime Edition

Filed under: By the Numbers

GM, Ford, Chrysler, Honda, Toyota all down over 30%

While the Detroit 3 have their hands out in front of Congress, the entire U.S. auto industry turned in a report of dismal November sales today. Every major automaker saw its sales crash and crash hard last month, and the only brand to gain ground was MINI, which saw sales jump 43% on account of last year's numbers being artificially low because production of the then-new Coopers couldn't meet demand.

Credit, we suppose, should also be given to Lincoln and Subaru, each of which posted only a single-digit percentage loss of sales last month.

Clearly what's effecting the Detroit 3 automakers is effecting the entire industry, which sort of blows a hole in the argument that people aren't buying from GM, Ford and Chrysler right now because of their inferior product. Toyota and Honda were both down over 30% last month and Nissan fell 42.2%, which means that Americans just aren't buying as many cars in general as they were last year.

We're curious to find out how last month's sales numbers hinders or helps the cause of the Detroit 3 in Washington this week. We'll find out Thursday when all three CEOs testify again after Congress has reviewed their proposed plans.

Also check out our Top Ten Best-Selling Vehicles for November 2008. You might be surprised to see which vehicle is back at No. 1.



BY THE NUMBERS - November 2008
Brand Vol. % Change Total Sales 11/08 Total Sales 11/07 DSR % Change Daily Avg. 11/08 Daily Avg. 11/07
Acura
-38.9% 7,888 12,910 -38.9% 316 516
Audi -25.4% 6,788 9,104 -25.4% 272 364
BMW -36% 15,217 23,808 -36% 609 952
Buick -43.3% 7,516 13,245 -43.3% 301 530
Cadillac -48.3% 8,815 17,041 -48.3% 353 682
Chevrolet -36.9% 95,756 151,642 -36.9% 3,830 6,066
Chrysler -56% 20,017 45,510 -56% 801 1,820
Dodge -44.3% 44,941 80,670 -44.3% 1,794 3,227
Ford -30% 103,055 147,310 -30% 4,122 5,892
GMC -41.5% 20,214 34,549 -41.5% 809 1,382
Honda -30.6% 68,345 98,521 -30.6% 2,734 3,941
HUMMER -63.9% 1,454 4,029 -63.9% 58 161
Hyundai -39.7% 19,221 31,883 -39.7% 769 1,275
Infiniti -28% 7,631 10,604 -28% 305 424
Jeep -41.8% 20,302 34,908 -41.8% 812 1,396
Kia -37.2% 15,182 24,177 -37.2% 607 967
Lexus -34.7% 16,223 24,848 -34.7% 649 994
Lincoln -8.3% 8,019 8,744 -8.3% 321 350
Mazda -31.3% 14,134 20,580 -31.3% 565 823
Mercedes-Benz -38.2% 14,102 22,819 -38.2% 564 913
Mercury -41.4% 7,744 13,204 -41.4% 310 528
MINI 43% 4,545 3,177 43% 182 127
Mitsubishi -35.4% 5,096 7,893 -35.4% 204 316
Nissan -44.4% 38,974 70,079 -44.4% 1,559 2,803
Pontiac -53.4% 12,140 20,040 -53.4% 486 1,042
Porsche -48.2% 1,378 2,662 -48.2% 55 106
Saab -57.5% 852 2,003 -57.5% 34 80
Saturn -46.2% 8,130 15,105 -46.2% 325 604
Subaru -7.8% 13,706 14,868 -7.8% 548 595
Suzuki -46.3% 3,216 5,987 -46.3% 129 239
Toyota -33.8% 114,084 172,341 -33.8% 4,563 6,894
Volkswagen -19.2% 14,295 17,689 -19.2% 572 708
Volvo -46.5% 4,404 8,227 -46.5% 176 329
COMPANIES
BMW Group -26.8%
19,762
26,985
-26.8%
790
1,079
Chrysler LLC -47% 85,260 161,088 -47% 3,410 6,444
FoMoCo -30.6% 123,222 177,485 -30.6% 4,929 7,099
General Motors -41.3% 154,877 263,654 -41.3% 6,195 10,546
Honda America -31.6%
76,233
111,431
-31.6%
3,049
4,457
Nissan NA -42.2% 46,605 80,683 -42.2% 1,864 3,227
Toyota Mo Co -33.9%
130,307 197,189 -33.9% 5,212 7,888
November 2008 had 25 selling days versus 25 selling days for November 2007

By the Numbers - October 2008: "Thanks, GMAC!" Edition

Filed under: By the Numbers

Sales for the month of October 2008 were... ahem... not good. The auto industry in the U.S. has found a way to slide further into oblivion with only a few bright spots from Audi and MINI, the latter of which enjoyed monster sales last month we suspect on account of greater production capacity this year versus October 2007.

While all the major players were down, General Motors, the largest of them all, was hit the hardest. Its sales volume for October 2008 fell 45% compared to last year. It went from selling an average of 11,923 cars per day in October 2007 to just 6,318 last month. Each of its brands were down, with HUMMER taking the Biggest Loser crown (yet again). The real story, however, is how close behind the other brands were, with Cadillac falling 55.1%, Buick 46.3%, Chevy 40.3%, GMC 52.5%, Pontiac 48.2% and Saturn 54.6%.

What can account for GM's entire brand portfolio taking such a hit? GMAC, the financing arm of General Motors that's majority owned by Cerberus. Halfway through the month GMAC decreed it would only lend money only to buyers with a credit score above 700, which effectively wiped out in-house financing for the majority of GM customers. While dealers could still work with banks to secure financing (and were encouraged to do so), it appears the damage wrought by GMAC could not be undone.

BY THE NUMBERS - October 2008
Brand Vol. % Change Total Sales 10/08 Total Sales 10/07 DSR % Change Daily Avg. 10/08 Daily Avg. 10/07
Acura
-21.56% 10,108 12,886 -24.46% 374 496
Audi 0.3% 7,443 7,420 -3.4% 276 285
BMW -13.9% 20,203 23,451 -17% 748 902
Buick -46.3% 7,642 14,231 -48.3% 283 547
Cadillac -55.1% 9,541 21,267 -56.8% 353 818
Chevrolet -40.3% 107,313 179,825 -42.5% 3,975 6,916
Chrysler -50.8% 19,903 40,440 -52.6% 737 1,555
Dodge -27% 53,267 73,020 -29.75% 1,973 2,808
Ford -27.9% 114,969 159,361 -30.5% 4,258 6,129
GMC -52.5% 21,109 44,456 -54.3% 782 1,710
Honda -25.66% 75,756 101,913 -28.41% 2,806 3,920
HUMMER -64.6% 1,368 3,864 -66% 51 149
Hyundai -31.1% 20,820 30,232 -33.7% 771 1,162
Infiniti -28.5% 7,112 9,954 -31.2% 263 383
Jeep -32.9% 21,360 31,856 -35.4% 791 1,225
Kia -38.5% 15,483 25,185 -40.8% 573 969
Lexus -35.2% 16,283 25,119 -37.6% 603 966
Lincoln -27.7% 7,399 10,229 -30.3% 274 393
Mazda -25.9% 16,442 22,201 -28.7% 609 854
Mercedes-Benz -34.3% 14,996 22,820 -36.7% 555 878
Mercury -47.4% 6,753 12,844 -49.4% 250 494
MINI 56.4% 5,272 3,370 50.6% 195 130
Mitsubishi -19.3% 7,486 9,280 -22.3% 277 357
Nissan -33.5% 49,833 74,992 -36% 1,846 2,884
Pontiac -48.2% 13,054 25,182 -50% 483 969
Porsche -50.1% 1,427 2,862 -52% 53 110
Saab -13.2% 1,975 2,275 -16.4% 73 88
Saturn -54.6% 8,583 18,908 -56.3% 318 727
Subaru NA
Suzuki -46.7% 3,482 6,536 -48.7% 129 251
Toyota -21.3% 135,818 172,473 -24.2% 5,030 6,634
Volkswagen -7.9% 15,889 17,260 -11.4% 588 664
Volvo -52.1% 3,717 7,761 -53.9% 138 299
COMPANIES
BMW Group -5%
25,475
26,821
-8.5%
944
1,032
Chrysler LLC -34.9% 94,530 145,316 -37.4% 3,501 5,589
FoMoCo -30.2% 132,838 190,195 -32.7% 4,920 7,315
General Motors -45% 170,585 310,008 -47% 6,318 11,923
Honda Amer. -25.2%
85,864
114,799
-28%
3,180
4,415
Nissan NA -33% 56,945 84,947 -35.4% 2,109 3,267
Toyota Mo Co -23%
152,101 197,592 -25.9% 5,633 7,600
October 2008 had 27 selling days versus 26 selling days for October 2007

Update: Dodge numbers fixed.

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