Saturn

You've seen the dealer commercials before. "Now is the time to buy.... year end sale!" Well, if you want the Pontiac or Saturn of your dreams, this really is the best ever time to deal because it's literally the last chance to get a new vehicle from these brands. The Wall Street Journal reports ...

The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. ...

General Motors may have shed itself of much of its pre-bankruptcy problems, but the automaker still has to tend to its warranty and recall duties. As such, GM is recalling 53,000 Chevrolet Cobalt, Pontiac G5 and Saturn Ion ...

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from ...

General Motors has made a science out of sharing platforms. So when the company's Kappa platform was introduced for a new rear-drive roadster to be distributed across three different motor divisions, ...

When the deal to sell Saturn to Penske Automotive fell through, there were likely a lot of surprised people at General Motors' Detroit, MI headquarters. Penske released a statement saying that the reason the deal fell through after months of good ...

Why Saturn Failed In the early 1980s General Motors launched a top-secret program to figure out how it could build a small car to successfully compete against the Japanese automakers. It was called the S-car program and the results of this study shocked top management at GM. It conclusively ...

Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of ...

Saturn fans will be saddened to hear that the brand is about to be history. Penske Automotive Group (PAG) and General Motors have been in the final stages of negotiations to transfer the brand, but late this afternoon, both parties issued statements that Penske was walking away from the deal. ...

Roger Penske's purchase of the Saturn nameplate and sales organization from General Motors is intended to make money, and the business case for keeping Canadian dealers is apparently poor. Half of Saturn Canada's 60 dealers had already decided to give up, while the remaining 30 stores were ...