Saturn


Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, ... Read more →

GM recalling 53,000 Chevy Cobalt, Saturn Ion, and Pontiac G5 models over fuel leak concern Chris Shunk

General Motors may have shed itself of much of its pre-bankruptcy problems, but the automaker still has to tend to its warranty and recall duties. As such, GM is recalling 53,000 Chevrolet Cobalt, ...

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM Jeremy Korzeniewski

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a ...

Rumormill: DeLorean Motor Company considering rescuing Pontiac Solstice? Noah Joseph

General Motors has made a science out of sharing platforms. So when the company's Kappa platform was introduced for a new rear-drive roadster to be distributed across three different motor ...

VIDEO: Saturn's demise? We blame Jim Gaffigan* Chris Shunk

When the deal to sell Saturn to Penske Automotive fell through, there were likely a lot of surprised people at General Motors' Detroit, MI headquarters. Penske released a statement saying that the ...

Autoline on Autoblog with John McElroy 2 months ago on Autoblog

Why Saturn Failed In the early 1980s General Motors launched a top-secret program to figure out how it could build a small car to successfully compete against the Japanese automakers. It was called the S-car program and the results of this study shocked top management at GM. It conclusively ...

What's Worth What? AdAge looks at values of automakers' marketing accounts 2 months ago on Autoblog

Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of ...

BREAKING: Penske walks away from Saturn deal, brand to "wind down" 2 months ago on Autoblog

Saturn fans will be saddened to hear that the brand is about to be history. Penske Automotive Group (PAG) and General Motors have been in the final stages of negotiations to transfer the brand, but late this afternoon, both parties issued statements that Penske was walking away from the deal. ...

REPORT: Penske to close all Canadian Saturn dealers 3 months ago on Autoblog

Roger Penske's purchase of the Saturn nameplate and sales organization from General Motors is intended to make money, and the business case for keeping Canadian dealers is apparently poor. Half of Saturn Canada's 60 dealers had already decided to give up, while the remaining 30 stores were ...

From the Clutches of the Grave: Saturn Vue 2-Mode Hybrid rated at 27/30 mpg by EPA 3 months ago on Autoblog

While perusing the EPA's fuel economy listings, one of our readers stumbled across a vehicle that we didn't even know had been rated. The 2-Mode Hybrid version of the Saturn Vue had initially been scheduled to go into production in November of 2008. However, as General Motors careened toward ...

REPORT: Penske talking to Renault to supply vehicles to Saturn 4 months ago on Autoblog

Remember the rumor that Roger Penske is looking to bring Renault back to America via his recently-procured network of Saturn dealerships? Consider it a rumor no more, as the deed has been confirmed by none other than Renault's chief operating officer Patrick Pelata, who said in a recent ...

REPORT: Penske to complete Saturn deal by September 4 months ago on Autoblog

Penske Automotive Group may have reached a tentative deal go acquire the Saturn brand from General Motors back in June, but the negotiations may take until the end of September to be finalized. PAG founder Roger Penske mentioned on a conference call that the deal had to take a back seat to GM's ...

REPORT: The Sky has a limit after all, as GM Kappa production ends 4 months ago on Autoblog

Old saying: The flame that burns twice as bright burns only half as long. Having driven our share of Pontiac Solstice and Saturn Sky roadsters, we can't honestly declare them to be brightly burning flames. Oh, they have their good points, but the market's worst folding top mechanism and rampant ...

REPORT: GM recalling over 44,000 Saturn Vue crossovers because of sticky door handles?! 5 months ago on Autoblog

Some 44,451 Saturn Vue models from the 2008 model year are being recalled, and yours might be a part of the action if it has body-color door handles. What's the deal? According to the National Highway Traffic Safety Administration, the handles may stick, preventing the door from properly ...

Kia reportedly takes a liking to Saturn retailers 6 months ago on Autoblog

Most Kia dealerships are in rural and second-tier urban areas because real estate in markets like New York and Chicago are just too expensive. With the contraction of Ford, GM and Chrysler dealerships in those areas, Kia retailers are finding that now is the time to enter the big time. In ...

GM to discontinue mild hybrid Malibu, Vue, Aura for 2010 model year 6 months ago on Autoblog

It's being reported that General Motors has decided to discontinue its existing mild hybrids going into the 2010 model year. The Chevy Malibu, and Saturn Aura and Vue have been available with GM's belt-alternator-starter (BAS) system since 2007, but have never sold in any significant volumes. ...

Saturn Vue two-mode dead, Chevrolet Equinox hybrid unlikely to hit until 2011 6 months ago on Autoblog

When word came in the last few days that General Motors had reached a tentative deal to sell the Saturn brand to Roger Penske, the obvious question then became, "What about product?" The Penske deal apparently includes an agreement to continue supplying some current Saturn products on an ...

Confirmed: GM and Penske outline deal for Saturn - Aura, Vue, Outlook to live on 6 months ago on Autoblog

Confirming a report we posted on earlier today, General Motors has reached a preliminary agreement to handover the Saturn marque to the Penske Automotive Group. In GM's official statement after the jump, the automaker says that the memorandum of understanding would entitle Penske to the brand's ...

BREAKING: GM reportedly agrees to sell Saturn to Penske 6 months ago on Autoblog

According to The New York Times, General Motors has come to terms with a consortium led by industry icon Roger Penske to sell its ailing Saturn brand. The agreement, which is expected to be announced later today, will apparently see Penske add Saturn brand and its stand-alone showroom network to ...

Top 7 Good Cars From "Bad GM" 6 months ago on Autoblog

General Motors makes more than a few world-class automobiles. As true as that statement may be, that alone wasn't enough to stall the automaker's steady decline – fueled as it may have been by the global economic downturn – into Chapter 11 bankruptcy. To expedite GM's return to ...

REPORT: GM says it has 16 buyers interested in Saturn 6 months ago on Autoblog

General Motors' bankruptcy filing is only a few days old, but the struggling automaker already seems to be pressing ahead full steam. The General has already announced 14 plant closings, 23,000 more job cuts, 1,300 dealer closings, and a buyer for the Hummer brand. Company CFO Ray Young told ...

Magna wants to build Opels in Canada, possibly to supply Saturn? 6 months ago on Autoblog

Over the last several years, and until General Motors' finances dictated that the Saturn brand had to be dispensed with entirely, it had become the North American outlet for Opel vehicles. Aside from the Outlook, all of Saturn's current models are based on their Opel equivalents. The most ...

Telesto Ventures' bid for GM's Saturn division thick with Chrysler talent 6 months ago on Autoblog

The General Motors appendage known as Saturn is scheduled to be scalpeled off sooner rather than later. What happens to the mass once it has been removed from its host is still uncertain, though there are apparently groups interested in the shiny metal entrails. GM has reportedly whittled the roster ...

We take a quick spin in GM's latest HCCI engine prototype 7 months ago on Autoblog

Since our first encounter with General Motors' HCCI (homogeneous charge compression ignition) engines in August 2007, the powertrain research engineers at GM's Tech Center in Warren, MI have continued plugging away at the technology, trying to turn it into a marketable reality. The basic premise of ...

REPORT: Samsung looks to be most likely supplier to a Penske-owned Saturn 7 months ago on Autoblog

As the bidding to take over over the Saturn brand from General Motors nears its conclusion, it looks increasingly likely that Roger Penske will walk away with the "prize." Regardless of who takes control, all Penske is slated to receive is a network of dealers and a brand name. GM has already ...

Mitsubishi interested in supplying Saturn dealers? 7 months ago on Autoblog

Regardless of what entity General Motors eventually unloads its network of 380 Saturn dealerships upon, it's not planning to continue supplying vehicles to the displaced automaker past 2011 at the latest. This being the case, the majority of prospective Saturn bidders will need to find an alternate ...

REPORT: Magna eyeing Saturn 7 months ago on Autoblog

Magna tried and lost when Chrysler was for sale. Pulling a Marchionne, Magna's now trying to win GM Europe's Opel division for itself, and rumor is that Saturn is also on the shopping list. GM would get much-needed capital for the transactions, but it could also be facing its old properties as new ...

Ex-Chrysler Pres. Tom LaSorda to advise Penske on Saturn sale 7 months ago on Autoblog

Penske Automotive Group has reportedly contracted the services of former Chrysler President Tom LaSorda, who left the automaker when it filed for Chapter 11 protection on April 30th, to advise it on its possible bid to purchase the Saturn brand from current parent General Motors. Up until the year ...

Officially Official: 2010 Opel Astra revealed ahead of Frankfurt debut 7 months ago on Autoblog

After yesterday's impromptu internet unveiling of the 2010 Opel Astra, General Motors has finally let the details out on its next-generation compact before its official debut at the Frankfurt Motor Show this September. The 2010 Astra's design is inspired by the Opel Insignia, sporting all-new ...

Pontiac Solstice and Saturn Sky could live on... with different parents 7 months ago on Autoblog

General Motors' acting CEO Fritz Henderson has said the Wilmington, DE plant that currently produces the Pontiac Solstice and Saturn Sky could be sold if a buyer was interested in producing the two roadsters. "If someone were to approach [us] with a proposal that made good sense for our people, ...

REPORT: Renault after Saturn, Geely after Saab 7 months ago on Autoblog

According to a report from the Wall Street Journal, General Motors is working on a deal with Renault to hand over Saturn, providing the French automaker with a "launching pad" to expand into North America. The WSJ's sources say that the deal with GM would allow Renault and its South Korean ...

GM pledges to use plug-in hybrid tech in only one brand 7 months ago on Autoblog

The Saturn Vue was supposed to be GM's first plug-in hybrid, but the pending loss of Saturn leaves the General's upcoming plug-in tech without a vehicle or brand. The Vue plug-in was originally going to arrive in 2011 in a cooperative demonstration test fleet with the U.S. Dept. of Energy (DOE) and ...

REPORT: Penske lines up as potential Saturn suitor 7 months ago on Autoblog

The typical relationship between automakers and dealerships, of course, is for the dealers to sell the cars that the automaker produces. But with General Motors shedding like a dog in springtime, it's the dealers who have been looking to buy the brands themselves. Following interest expressed by ...

GM updates state of Saturn, potential buyers being reviewed 7 months ago on Autoblog

General Motors is busy putting the finishing touches on its third (or is it fourth?) viability plan, part of which involves the sale or shut down of the Saturn division. While many were expecting GM to close down Saturn, GM has released a press release to tell the world that the fledgling marquee ...

REPORT: Saturn's death likely to hurt GM CAFE numbers 7 months ago on Autoblog

The ultimate fate of Saturn as an automotive brand remains uncertain, pending the outcome of the offers currently being made to buy it from a shrinking General Motors. One thing is certain though, it will not remain a part of GM. One of the primary reasons that Saturn is being disposed of is ...

Opel Insignia Sport Tourer lands at a Czech dealer. Do want. 8 months ago on Autoblog

The Opel Insignia Sports Tourer landed at a dealer in the Czech Republic, and it is nothing but tasty: a six-speed diesel with seating for five that holds from 540 or 1,530 cubic liters with the seats down (from 19 to 54 cubic feet) and the handsome hauler gets and 50 mpg (US) from its 160 ...

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Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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