New luxury plug-ins are completely different in just about every way
A day before the Los Angeles Auto Show press days, I enjoyed the rare opportunity to drive both the Cadillac ELR luxury EREV and the futuristic BMW i3 EV (with optional extended range). Both are distinctive looking, technically fascinating and fun to drive, and both are clearly aimed at upscale EV intenders. Yet they are totally different.
Cadillac wowed crowds at the Detroit Auto Show in 2009 when it unveiled the Converj concept. At a time when hybrid vehicles were boring and electric vehicles induced range anxiety, the luxury brand's exciting new concept was a plug-in, extended-range electric vehicle (E-REV) that promised sexy sheetmetal, a luxurious interior and a worry free range in excess of 300 miles. It was, as GM's Bob Lutz said at the show, the "Cadillac of electric vehicles."