$19,500 - $26,500

Expert Review:Autoblog

The following review is for a 2011 Model Year. There may be minor changes to current model you are looking at.

The New Benchmark, For Now

2011 Kia Optima EX

2011 Kia Optima EX - Click above for high-res image gallery

Nobody remembers the 2010 Kia Optima, but just like that, the 2011 model may be the mainstream sedan to beat. While some consumers – the uninformed and brand-bigoted – might remain skeptical, the 2011 Kia Optima is the new benchmark. How could the Optima go from warmed-over also-ran to the segment's latest front-runner?

Continue reading Review: 2011 Kia Optima EX...

Photos copyright ©2011 Dan Roth / AOL

The 2011 Kia Optima is at once classy and striking. There's just enough detailing to keep it interesting without looking gaudy. Kia sent us an Optima EX with standard 17-inch alloy wheels, chrome accents on the door handles, body color mirrors and chrome exhaust tips added to the crisp bodywork. The windshield header's echo of the "tabbed" grille is the designer's way of saying "Hey, we thought about this." Clean and inoffensive, there's virtually nothing to criticize about the 2011 Optima's styling.

The nuts and bolts of body assembly appear carefully attended to with tight panel gaps and good fit and finish all around. A stretched-out, long-wheelbase look underscores the increased size over the old Optima, and passenger volume is boosted to 102 cubic feet, near the top of its class. A 15.4-cubic-foot trunk is also larger than several of the Optima's peers.

2011 Kia Optima EX side view2011 Kia Optima EX front view2011 Kia Optima EX rear view

On the inside, there's not as much flair as the outside, perhaps, but the dashboard has a whiff of Saab-ness to it. French stitching, the latest way to say "I'm upscale!" appears on the padded material ringing the instrument panel and center stack. The EX trim level we tested carried the $2,000 Technology Package, which also rolls in the $2,500 Premium Package. All of this translates to a panoramic moonroof and heated and cooled power-adjustable front seats with memory for the driver's side and heated rear seats. A metal bezel around the shifter and wood trim on the center console and door panels is there to reinforce the message of fancy tailoring. Materials, design and quality are as good or better than anyone else. You'll have to step up to a luxury brand to find anything better.

Knobs and stalks also feel tight and precise. The big LCD screen, automobiledom's equivalent of the ostentatious flat screen, is clear and easy to use, but we found it too bright for night driving, even at its minimum illumination setting. Fortunately, the screen is easily switched off to minimize nighttime distraction. We did occasionally hunt for buttons, and even though Bluetooth is standard, there's no voice command system for anything other than paired phones. Uvo, developed with Microsoft, does offer some voice recognition control and communication and device integration, but it's rolling out gradually and not offered on Optimas that have navigation like our EX.

2011 Kia Optima EX interior2011 Kia Optima EX front seats2011 Kia Optima EX navigation system2011 Kia Optima EX engine

The Optima is a mainstream sedan, so ease-of-use is a priority. The chunky leather-wrapped steering wheel is sporty-feeling, even if the electrically-assisted rack and pinion is too light and not much of a talker. With a roomy cabin, the Optima is comfortable front and rear, though the class-leading 44.5 inches of front leg room comes at the expense of rear legroom – at just 34.6 inches, it's about three inches shy of its segment peers. Rear seat passengers are also shortchanged on shoulder room relative to the rest of the class, though rear headroom isn't bitten by the raked C pillar like you might expect.

Kia says the 2011 Optima rides on an all-new platform. That's true, and the underpinnings were co-developed with the all-new Hyundai Sonata. The Optima's suspension is firmer, giving sharp responses at the expense of some ride comfort. Kia's modus operandi of stiffly tuned standard suspensions makes even the basic 2011 Optima stern enough over bumps. It's more supple than some of its overly-harsh siblings that bounce and clunk over bad pavement, capable of tight body control and impact absorption. The multi-link rear and MacPherson strut front setups allow the Optima to corner with discipline. Brakes are firm and easily modulated, as well. The bottom line for drivers is that the 2011 Optima follows orders eagerly and can actually be fun to drive.

2011 Kia Optima EX rear 3/4 view2011 Kia Optima EX headlight2011 Kia Optima EX side trim2011 Kia Optima EX wheel

The 2.4-liter four-cylinder engine that our EX carried is among the smoothest engines of its type. Its 200 horsepower is made possible by direct injection that also boosts efficiency. A six-speed manual transmission is available in the entry Optima LX trim and a 2.0-liter turbocharged engine can also be had, but not together. Optional turbo aside, the 2.4-liter's no slouch on its own. Teamed with a smooth-shifting six-speed automatic, this powertrain is quiet and refined, capable of great fuel economy. The EPA estimates you'll get 24 mpg city and 34 mpg highway. We scored a solid 27 combined.

Perhaps it's not much of a surprise that the newest mainstream sedan appears to trump all the established players. After all, competitors like the Nissan Altima, Toyota's evergreen Camry, Ford's lauded Fusion and the Chevrolet Malibu that debuted to much fanfare are all years-old veterans by now. Refreshes are coming and this battle will wear on. Soon, we'll know if the 2011 Kia Optima is forged from the right stuff to continue proving the company's "The Power to Surprise" tagline. For the moment, it's got what it takes, but our advice would be to not rest on its newfound success. It's brutal out there.

Photos copyright ©2011 Dan Roth / AOL

Quiet and refined mid-size sedan.


Kia Optima is a freshly redesigned midsize sedan that comes in three versions. The Kia Optima was redesigned for 2011. The 2011 Optima lineup included a compelling EX base model and a Turbo model that proved to be a hit. 

The 2012 Optima lineup adds a Hybrid version using a 2.4-liter I4 Atkinson cycle gas engine that produces 166 horsepower with an electric motor with 40 horsepower. The 2012 Kia Optima Hybrid gets an EPA-estimated 35/40 miles per gallon City/Highway. 

Optima is at the forefront of midsize design: sleek and muscular, with none of the odd feel that sometimes characterizes new Asian cars. It is a car of finesse, with distinguished aesthetics, except for that grille. 

Inside, the interior appointments and materials are handsome, generous, and of high quality, overall. Beautiful leather adorns the dashboard and seating, comfortable with firm support, including the rear. The design and layout of the instrumentation reflect thought and employ the latest technology. Legible, jewel-like instruments signal that this is no bland commuter module, though the Optima does make a good commuter module. The expected conveniences are all there, plus bonuses such as a cooled glove compartment for keeping beverages cool. 

Optima offers heated/cooled seating, navigation with rearview camera, paddle-shifter transmission, and an extra-large panoramic sunroof. Connectivity conveniences include satellite radio, USB audio input jacks and Bluetooth wireless, with steering wheel voice activation controls that deliver hands-free phone operation. 

Optima uses front-wheel drive and a four-wheel independent suspension that is athletic and responsive. We found the ride quality compliant over rougher pavement, filtering out harshness, while the suspension accurately communicates smaller bumps and ripples. The chassis is good, and although Optima is no performance sedan, its handling has a sporty glimmer. 

The Kia Optima EX, the base trim and most common model, uses a 2.4-liter four-cylinder making 200 horsepower. This engine is short on excitement, but it's fine for most drivers. Quiet at highway cruising speeds, it delivers enough power to keep up with fast traffic on the freeways, while delivering an EPA-estimated 24/35 mpg City/Highway. 

The 274-hp Optima Turbo sweetly carries this sedan into another world. The Optima Turbo's performance, stability and agility are first rate, and its silky smooth engine is amazing for a 2.0-liter four-cylinder. It squirts from 0 to 60 in 6.5 seconds, very quick indeed, and through the quarter-mile in 14.8 seconds. 

The Optima Hybrid drags Optima back into a third world. Its EPA estimated mileage is 35/40 miles per gallon. However, we only got 25.5 mpg during our lead-footed stint. The 6-speed automatic transmission was rough, which we blame on its electronic programming. 

Optima Hybrid uses a 2.4-liter four-cylinder Atkinson cycle gas engine that produces 166 horsepower connected by a wet clutch to an Interior Permanent Magnet (IPM) synchronous electric motor producing 40 horsepower. The battery that powers the electric motor is state of the art, a 270V lithium-polymer (Li-PB) battery. Compared to a nickel metal hydride system, this 95-pound Li-PB system is 20-30 percent lighter, 40 percent smaller, holds a charge 25 percent longer, is 10 percent more efficient, and offers twice the power density. The warranty is good for up to 10 years or 150,000 miles. It's a hybrid, so you don't need to plug it in. Just fill it with gas and go. 


The 2012 Kia Optima LX ($19,500) comes with a 2.4-liter four-cylinder engine and a choice of 6-speed manual transmission or 6-speed automatic ($21,000). Standard features include cloth seat trim, air conditioning, solar glass, outside mirror turn signals, AM/FM/CD/MP3 with Satellite radio, USB input jacks, glass antenna, dual dash power takeoffs, cooling glovebox, front/rear armrest and cupholder, sunglasses holder, front/rear in-door bottle holder, illuminated vanity mirror, tilt/telescope steering, steering-wheel controls, keyless entry, power windows with driver Auto Down, intermittent wipers, driver's power lumbar support, up/down tilt headrests, 16-inch wheels with 205/65R16 tires. A Convenience Package ($xx) upgrades to an eight-way power driver's seat, auto-dimming rearview mirror with Homelink and compass. The LX Technology Package ($xx) includes the Convenience Package and adds the navigation system with rearview camera, Infinity premium audio, and dual-zone climate control. 

Optima EX 2.4 ($23,200) adds foglights, heated outside mirrors, exterior chrome/body-color door handles, glovebox illumination, Smart Key with push-button start, auto light control system, 17-inch alloy wheels with P215/55R17 tires. The EX Premium Package adds a panoramic sunroof, four-way front passenger seat, driver's seat memory, heated and cooled front seats, heated rear seats, heated steering wheel, wood trim. The EX Technology Package includes the Premium Package and adds the navigation system with rearview camera, Infinity premium audio. 

Optima EX 2.0T ($25,100) features the 2.0-liter four-cylinder turbocharged engine, larger front brake discs, unique front grille. A Premium Package adds the panoramic sunroof, four-way front-passenger seat, heated/cooled front seats, heated rear seats, heated steering wheel. The Technology Package includes the Premium Package and adds the navigation system, rearview camera, Infinity premium audio. 

Optima SX 2.0T ($26,500) upgrades further with a sport-tuned suspension, P225/45R18 tires, 18-inch black machined wheels, black front-brake calipers, HID headlights with auto leveling, LED rear lights, unique front/rear bumper design, sculpted side sills, spoiler, aero wiper blades. The Technology Package ($1400) and Premium Package ($2950) include the panoramic sunroof, four-way front-passenger seat, heated/cooled front seats, heated rear seats. 

Optima Hybrid ($25,700) uses a 2.4-liter I4 Atkinson cycle gas engine that produces 166 horsepower and an electric motor with 40 horsepower. It comes with 16-inch alloy wheels, fog lamps, heated outside mirrors, front and rear lower bumpers and side sills, a rear spoiler, and LED taillamps. Inside, there's an eight-way power adjustable driver's seat, electric dual zone automatic temperature control with rear vents, push-button start with Smart Key, leather-wrapped steering wheel and shift knob, fixed rear seats with ski pass-through. Premium Technology Package ($5350) adds 17-inch alloy wheels with low-rolling-resistance tires, panoramic sunroof, a four-way power adjustable front passenger seat, driver's seat memory, heated and cooled front seats, heated rear seats and steering wheel, HID head lights with automatic leveling, leatherette-wrapped center fascia, auto-dimming rear-view mirror with Homelink and compass, a navigation system with back-up camera and SiriusXM Traffic, and the premium Infinity audio system. 

Safety features include dual front advanced airbags, front side airbags, side curtain airbags, side-impact door beams, front/rear crumple zones, impact-absorbing steering column, three-point seatbelts, front seatbelt pretensioners, adjustable front seatbelt anchors, child safety locks, child seat anchors, emergency trunk release, four-wheel power anti-lock disc brakes (ABS), brake assist, traction control (TCS), electronic stability control (ESC), hill-start assist (HAC), and the mandated tire-pressure monitor. Optional is a rearview camera. 


When this generation Optima was introduced as a 2011 model, it was a bold, fresh prism through which to view the Kia image. As with the Sorento and quirky good-natured Soul, the new Optima's design focus is not Korean nor even Asian. It is a world car like sedans from Ford, Toyota or Honda. Sleek, aggressive and modern, the Optima is at ease; it's like a well-tailored Italian suit, made in Korea. 

The suit seems a bit tight in the front, though. The Optima grille, a sharp-angled chrome bezel surrounding a black mesh screen, arouses opposite opinions. One correspondent called it elegantly simple, comparing it to Jaguar and Bentley, but most of us think it looks like it came out of an aftermarket catalog. 

The racy wraparound headlamps, and low wide stance, imply athleticism. The front air dam is low enough to scrape in surprising places for a so-called sedate sedan like this, and gives the nose an aggressive look while helping fuel mileage. Scraping can be annoying if your driveway or a nearby intersection you use is severe enough to cause the nose to drag. 

The sides of the car are admirably clean, with three horizontal character lines giving them form and flow. Handsome flared fenders add muscularity to the Optima's flanks. 

The wheels come in several patterns and sizes, and are cutting edge. The sporty Optima SX comes with wheels that make a strong styling statement, but because they're soft alloy and wider than the tires, it's very easy to scrape and scar them against a curb. 

Wraparound red taillights complete the dynamic look, with dual chrome exhausts, one at each side, fulfilling the sporty image by gilding the rose, since dual exhausts on an inline four-cylinder are pure styling, like snowshoes on a duck. Still, the imagery is enticing. 


The Optima's interior concedes nothing to its European or American competitors, except for its black plastic trim. The dashboard uses pebble-grain black leather, handsomely stitched with French seams. Optional leather spreads to the seats, trimmed with fabric. 

The instrument panel is clean, including four handsome horizontal climate vents. Instruments use a clear font. The lettering on the tach and speedometer is organic white with a red needle, although the tach is too small to be very useful. 

The leather-wrapped four-spoke steering wheel is thick, feels good in the hands. It tilts and telescopes, and contains controls for audio, cruise control, phone and a big green button for Eco. Heating is optional. 

The five-passenger seating is excellent, with a full range of adjustability available in the driver's seat. The seats are firm, well-bolstered, and deliver snug lateral support for more vigorous driving. However, the center-rear passenger must ride the camel's hump, and the rear legroom is on the low side of average, at 34.7 inches. Heated front and rear seating is available, as is front cooling and a cooled glovebox for drinks. 

The front windows feature fully automatic one-touch up/down operation, a provision found in pricier European sedans. The panoramic sunroof is huge, airy and truly bright. When closing it, the sunscreen panel closes automatically. A separate function opens only the screen and tilt roof. Nice, as with the controls on the center console, angled slightly towards the driver. 

The right side B pillar creates a blind spot over the driver's shoulder. 

Starting the car turns on the screen. One thing we continue to hate, and gets us off on the wrong foot every time, is having to click I AGREE to something, before the car will even show you its clock. Adding insult to injury, on the Optima you have to reach way up there to AGREE. We have no idea what we're agreeing to. 

The screen didn't get much better for us. There are a bewildering number of things to click: GPS, Daylight Savings Time, some icon that looks like a hairbrush, and so on. The Navigation is fairly easy to set, and you can operate it while the car is moving, though we recommend your co-driver perform this duty. We found the navigation in our car inaccurate. It was so wrong it was useless at worst, untrustworthy at best. It was totally confused by a freeway branch outside the city, and if we hadn't known our way and ignored it, it would have put us on the wrong freeway, wrong direction, for at least six miles. Another time, we were parked in front of our destination, and navigation told us to drive around the block: The map on the screen showed four right turns at the end of each block, to reach where we already were. 

The display for the Hybrid is only slightly strange, for a hybrid: growing flowers in Eco mode, the bigger the bouquet the better you're doing. In the center of the speedo a display shows average and instant fuel mileage, with blue bars that move with the throttle position, duh. It also scores your efficiency. There's a big round instrument on the left that's an Eco guide, with white, green and red zones. You can see energy flow back and forth between the wheels, battery, and engine. Fun to watch for the first few minutes of the few years you might own the car. 

The Hybrid offers a Microsoft voice-activated infotainment system with its audio system, incorporating Bluetooth and back-up camera. Infinity's deluxe 12-speaker audio system, with stylish speakers in the doors and dash, delivered superb sound. 

A Virtual Engine Sound System (VESS) plays an engine sound during electric-only operation up to 12 miles per hour, to help notify people outside the vehicle that it is approaching. We would have liked to hear this mock buzz, but we couldn't get the Hybrid to run on electric only. It took the internal combustion engine just to back downhill out of our driveway. Nothing new with hybrids. And rather than a buzz, why not play music? Hi folks, we're coming through, now how about a little Led Zeppelin for you? Or perhaps exotic engine sounds, like a Formula 1 Ferrari or an old Can Am car. Or maybe it should woo woo like an old steam locomotive. Purposely making cars noisier. Is that progress?

The Hybrid's air conditioning system uses an electric compressor, reducing the losses in belt-driven systems and allowing cool air to flow, even with the engine off in Idle-Stop mode. We didn't test it because it was freezing outside. So far, we've found that when they say cool air, they mean exactly that, as in not hot. Don't expect air-conditioning cold, in summer. 

Cargo space is vast in the Optima EX and SX (15.4 cubic feet), but not so vast with the Hybrid (9.9 cubic feet) because of battery placement. 

Driving Impression

The driving character of the Optima varies by model. 

The Optima EX comes with the 200-hp 2.4-liter four cylinder engine, which we found flexible, very quiet, and reasonably powerful. As the engine most Optima buyers will choose, it is well suited to family duties both in daily traffic and at highway and commute speeds. 

Even at middle throttle, accelerating from a stop, the engine is only distantly audible. Only under full acceleration does this engine remind you that it's a small four-cylinder, with an agonized yowl. At the more common task of accelerating away from an intersection, the Optima EX excels, smoothly and predictably gaining speed with no drama. In other words, throttle tip-in at slow speeds is linear and without surges; many cars nowadays jump off the line with overly sensitive throttles. 

The Optima EX rides nicely, passing over rough surfaces with little effort, soaking up roughness while delivering necessary road information to the driver. Chassis dynamics are excellent for a family mid-size car. Steering is accurate, firm and provided good feedback over twisting terrain. Pushing harder, there is good front-wheel grip, and when we hit a long curve at high speed, the multi-link rear end hooked up nicely. The usual ride responses experienced in vigorous driving, such as body roll, dive and squat, are well controlled, thanks to the car's rigid chassis. 

Handling-wise, everything the EX does well, the Optima SX Turbo does crisper. The SX includes a sport-tuned suspension. 

The Optima 2.0T is a sweet performance star with a classy ride. The Turbo's performance, stability and agility are first rate. Silky smooth engine, amazing for a 2.0-liter four-cylinder, thanks to the Korean carmaker on the other side of town; the engine is shared with the Hyundai Sonata. It makes 274 horsepower, squirts the Optima from 0 to 60 in 6.5 seconds, and through the quarter-mile in 14.8 seconds, muscle car times. What's more, if you get the EPA estimate of 22/34 mpg City/Highway, it'll be as good as we got in our real world with the Optima Hybrid. 

The Optima Hybrid delivered unimpressive fuel mileage when we drove it with no babying. EPA rates the Optima Hybrid 35/40 miles per gallon City/Highway. But our combined average, after 240 around-town and fast freeway miles, was 25.5 mpg. Around town we got just 20.5 mpg. Highest we reached was 39.4 mpg, in Eco mode at 60 mph; that's how to match the claims or EPA estimate. At 78 mph, with the Eco button amusingly still pressed, the average was 25.0 mpg. 

Both the Turbo and Hybrid use a 6-speed automatic transmission, but the Turbo's is smooth, while the Hybrid's is programmed to get better fuel mileage. We found the Optima Hybrid transmission awful. It would not respond to on-off throttle, for example on the freeway shooting for holes. When it's changing gears, sometimes it feels like it's slipping, other times like it's snatching. It felt like we were towing a big bag of boulders. 

The Hybrid uses a 2.4-liter four-cylinder Atkinson cycle gas engine that produces 166 horsepower connected by a wet clutch to an Interior Permanent Magnet (IPM) synchronous electric motor producing 40 horsepower and 151 lb-ft of torque up to 1,400 rpm in electric mode. Hyundai says it can be driven in full-electric mode at speeds up to 62 miles per hour. Supposedly when the car comes to a stop and the electrical load is low, the engine shuts off to completely eliminate idle fuel consumption and emissions. Ours never did that. 

The battery that powers the electric motor is state of the art, a 270V lithium-polymer (Li-PB) battery. Compared to a nickel metal hydride system, this 95-pound Li-PB system is 20-30 percent lighter, 40 percent smaller, holds a charge 25 percent longer, is 10 percent more efficient, and offers twice the power density. The warranty is good for up to 10 years or 150,000 miles. 

Wintry conditions do not suit the Optima. When we drove the Hybrid in snow we found little traction. We'll remember this Optima as the one-wheel-drive car. On our sloping driveway with a couple inches of snow, left front tire on asphalt and right front on ice, the power went to the tire on the ice, which just spun, as the car went nowhere. If you live in the Snow Belt look elsewhere. 


The Kia Optima lineup includes three models each with distinctive characters. The base Optima EX, the model most buyers will choose, is well suited to family duties, with decent acceleration, a good ride, and generous creature comforts. The fast and silky Turbo is an impressive underdog against European sports sedans. The new Hybrid needs work, with its rough transmission and uninspired fuel mileage. correspondent Sam Moses contributed to this report from the Pacific Northwest. Ted West contributed to this report. 

Model Lineup

Kia Optima LX ($19,500), LX automatic ($21,000); Optima EX 2.4 ($23,200); EX 2.0T ($25,100); SX 2.0T ($26,500); Hybrid ($31,500). 

Assembled In


Options As Tested

Premium Technology Package includes navigation system with rearview camera and Sirius Traffic, includes Infinity premium audio, panoramic sunroof, auto-dimming rearview mirror, 17-inch alloy wheels, HID headlamps with auto-leveling, leather seat trim, heated and cooled front seats, driver's seat memory, heated rear seats, power front passenger four-way seat, heated steering wheel. 

Model Tested

Kia Optima Hybrid ($25,700). 

*The data and content on this web site is subject to change without notice. Neither AOL nor any of its data or content providers shall be liable for errors in the content, or for any actions taken in reliance thereon.

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