$29,355 - $45,520

Expert Review:Autoblog

Where Useful Crossover Meets Luxury Sport Wagon

2011 Ford Flex Titanium
2011 Ford Flex Titanium – Click above for high-res image gallery

Ford has been hard at work building the finest arsenal of in-cabin technologies in the auto industry, and our recent reviews of its products suggest the effort is paying off. But offering a huge collection of amenities means the customer must choose from a laundry list of options that can make the car-buying process overly complicated. Some options aren't available on some trim levels, while those same options come standard on others. Ford also uses "Rapid Spec" packages that can range in price from $1,000 to well over $4,000, depending on how much luxury and technology you care to pile on. And, of course, there's nothing worse than checking a box with an asterisk, a bit of punctuation that means you have to add another option before earning the right to check the box you wanted in the first place.

Ordering a new vehicle gets a lot easier when you use the "I'll take everything" approach. This is the simplest way to shop, but it's also the priciest. And what happens if "everything" isn't enough? Ford thinks it has the answer to that question: a Titanium model that bungees on every conceivable extra to already loaded-up Limited models. Already a hit in Europe, Ford's Titanium trim level is chugging across The Pond this year with a maiden voyage aboard the S.S. Flex. We just spent a week with the 2011 Flex Titanium to see if the Blue Oval's ultimate trim level is worth its premium price.

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Photos copyright ©2010 Chris Shunk / AOL

Before detailing what makes our $50,145 tester Titanium-worthy ($49,370 plus $775 delivery), it's important to recap what we already know about Ford's boxy three-row crossover. When the Flex first arrived in dealerships back in 2008, we said it has "the technology customers crave, its interior is world-class and it turns heads everywhere it goes." Those attributes still apply to the Flex more than two years later, and the addition of an optional 355-horsepower EcoBoost V6 has only bolstered the status of this unique crossover.

So how does the Titanium trim level improve upon the already distinctly styled Flex? Dearborn designers have differentiated it with several standard features that aren't available anywhere else in the Flex lineup. On the outside, Titanium Flexes get a Tuxedo Black Metallic roof (lesser models make do with body-color or white lids) accented by black chrome and alloy metallic accents. When contrasted against the White Platinum Metallic Tri-Coat paint on our tester, the razor-sharp all-black greenhouse really pops. Our favorite exterior feature, however, is the black chrome liftgate applique that tells the world this is no run-of-the-mill Flex. Other Titanium-specific trim features include sinister smoked head- and taillight fixtures, a gunmetal gray front grille and eye-catching 20-inch alloys wrapped with 255/45R20 rubber. If there were one Titanium feature we would uncheck if we could, it'd be the bold, capitalized "FLEX" badging affixed to the leading edge of the hood.

2011 Ford Flex Titanium side view2011 Ford Flex Titanium front view2011 Ford Flex Titanium rear view

The exterior of the Flex carries considerable presence, but the big crossover shines brightest with a warm and inviting cabin that delivers a near-luxury driving environment. Our tester came with standard navigation, SYNC, an uplevel Sony sound system and massive Vista moonroof spanning all three rows. Remember the aforementioned options that come with the dreaded asterisk? The despicable star presents itself when opting for the $795 second row refrigerator, which also requires shelling out $750 for second-row bucket seats and another $100 for a floor console, bringing the total tab for refrigerated cans of Coke to $1,645. The comfort of the second row captain's chairs is first rate, but we're not sold on the costly fridge, which only holds six or seven cans of soda.

It's also disappointing that MyFord Touch has not yet migrated to the Flex as an option. We tested this Flex Titanium only a few weeks after driving a MyFord Touch-equipped Edge Limited, and Ford's new user interface coupled with multiple LCD screens makes the center console of the Flex look antiquated. As the Titanium model isn't part of a full-line overhaul, this oversight isn't surprising and will be no doubt remedied when Ford performs a mid-cycle refresh on the entire Flex range.

2011 Ford Flex Titanium interior2011 Ford Flex Titanium rear seats2011 Ford Flex Titanium rear cargo area2011 Ford Flex Titanium engine

Navigation, SYNC and the Vista roof are all standard in Limited models, but the Titanium trim adds charcoal leather seats with three rows of Alcantara inserts. The suede-like additions are both tasteful and feel fantastic to the touch. They're the single best reason to spend $2,500 above and beyond the Limited. Occupants are also greeted with illuminated skid plates, unique door inserts and metallic accents on the center stack. For the driver, the the most important feature unique to the Titanium is the fat, perforated leather steering wheel rim that wouldn't look out of place in a $100,000 German luxury crossover.

Speaking of features that are typically only available on high-dollar people haulers, our tester came with Ford's 355-horsepower, twin-turbo 3.5-liter V6. Opting for the EcoBoost engine brings with it all-wheel drive as standard equipment – something of a necessity given the engine's substantial torque reserves (350 pound-feet from just 1,500 rpm). Augmenting the powertrain with the 3.5-liter EcoBoost means the Titanium's already substantial base price rises from $40,340 to $45,185. With such a large vehicle that's also all-wheel drive, this Flex's fuel economy lays low at 16 miles per gallon in the city and 21 mpg on the highway – hardly deserving of being branded "Eco-" anything, but a similarly powerful V8 engine would be even less efficient.

2011 Ford Flex Titanium rear 3/4 view2011 Ford Flex Titanium grille2011 Ford Flex Titanium wheel detail2011 Ford Flex Titanium exhaust system

Then again, we tend not to worry about consumption when brandishing 355 horsepower, and if you're going to spend this much money on a crossover, you should reward yourself with the best powertrain available. The fuel economy really wasn't as bad as we thought, either, as we managed a respectable (for such a big, heavy vehicle) 19.1 mpg during a week of driving.

The Flex Titanium shows us that Ford's range-topping crossover has the style, amenities and performance to go toe-to-toe with models from more upscale brands. It's even luxurious enough to make people considering its costlier cousin – the Lincoln MKT – think twice about their purchase. With a starting price just $2,500 more than a Limited model and a target audience that likes loaded vehicles, the 2011 Ford Flex Titanium will definitely entice a few customers to dig deeper for its exclusive options.

Photos copyright ©2010 Chris Shunk / AOL

Innovative, stylish and solid.


The Ford Flex is a full-size crossover utility vehicle that can seat up to seven adults and carry luggage or groceries at the same time. It's the modern-day equivalent of what used to be the family station wagon, but no station wagon can match the comfort, utility, capabilities or driving enjoyment of the Flex. 

The Flex has three rows of seats, with a standard 2-3-2 layout or optional 2-2-2 configuration. It's built on a passenger-car platform, as opposed to that of a body-on-frame truck, and thus has the basic stance and friendly driving characteristics of a car. 

The Flex is larger and roomier than the Ford Edge, and its three-row seating allows it to carry more people, and in more comfort. Its passenger-car platform makes it lower and more carlike than the Explorer or Expedition, and thus easier to drive and live with in daily use. Competitors for the Flex include the Chevrolet Traverse, GMC Acadia, and Buick Enclave, though they are quite different in a variety of ways. 

Fuel economy is an EPA-estimated 17/24 mpg City/Highway for a front-wheel-drive Flex, 16/22 mpg for the base-engine all-wheel-drive model, and that's on Regular 87 octane gasoline. 

The Flex offers a choice of V6 engines: the relatively conventional 3.5-liter Duratec, and the more powerful 3.5-liter EcoBoost. EcoBoost utilizes advanced turbocharging technology to deliver the fuel efficiency of a smaller engine with the power and performance of a larger engine. EcoBoost includes two turbochargers and direct fuel injection. The 3.5-liter V6 EcoBoost engine in the Flex is rated at 355 horsepower and 350 pound-feet of torque, yet with little penalty in fuel economy compared to the standard non-EcoBoost 3.5-liter V6, which is rated at 262 horsepower. In the Flex, the EcoBoost engine is available only with all-wheel drive. 

For 2011, Ford has added the new flagship Titanium model, featuring an abundance of sinister-looking blackout trim (inside and out), relieved by 20-inch, five-spoke Luster-Nickel wheels. The voice-activated navigation package now includes HD radio. Limited and Titanium models offer optional one-touch PowerFold and tumble third-row seating. And some new option packages are available. 


Ford Flex SE ($29,075) comes standard with cloth seating surfaces, single-zone air conditioning, seven-passenger capacity (2-3-2 seating), six-way power driver seat, manual tilt steering wheel with audio and cruise controls, fog lights, power door locks with autolock, power mirrors with manual-folding bezels, remote keyless entry, retained power, AM/FM/CD six-speaker audio with MP3 compatibility, center-stack screen display (for audio, compass, temperature), message center with trip computer, front-row center console, 10 cup holders/bottle holders, power windows, carpeted floor mats, rear privacy glass, three 12-volt power outlets, 235/60R17 BSW tires, and alloy wheels. 

Flex SEL ($31,875) adds bright exterior trim, 18-inch machined alloy wheels, dual-zone A/C, Sony AM/FM/six-CD/MP3, heated first-row seats, 10-way power driver seat, six-way power passenger seat, universal garage door opener and interior woodgrain trim. The Flex SEL AWD ($33,725) adds all-wheel drive. The SEL Convenience Package 201A ($1,000) adds 110-volt power inverter, power adjustable pedals with memory, power liftgate, memory driver's seat and side mirrors, door-mirror mount puddle lamps, and heated mirrors. Convenience Package 202A ($2,500) includes everything in package 201A, plus leather seating in the first and second rows and a Sony premium 12-speaker sound system. The SEL AWD is also available with the EcoBoost V6 engine ($36,720). It offers Convenience Package 203A ($3,025) which bundles the contents of 202A with 20-inch wheels. 

Flex Limited ($37,845) adds HID headlamps, power multi-function door mirrors with puddle illumination, power-opening liftgate, P235/55R19 BSW tires, 19-inch polished alloy wheels, 110-volt power outlet, power-adjustable pedals with memory, ambient lighting, second-row footrests, perforated leather seating surfaces (for first and second rows), first-row memory seats, Microsoft SYNC system, Sony AM/FM/6CD audio with 12 speakers, Sirius satellite radio with six-month subscription, DVD entertainment system, and navigation. The Flex Limited AWD ($39,695) adds all-wheel drive. The Limited AWD with the EcoBoost engine ($42,690) adds, along with the twin-turbocharged engine, dual exhaust, SelectShift automatic transmission with paddle-shifting, and electronic power steering. 

The Flex Titanium ($40,340) adds a distinctive beltline molding; black chrome grille and liftgate trim; darkened headlight bezels; black roof, mirror caps, and foglight nacelles; charcoal-colored leather-and-suede seating, and 20-inch wheels with P255/45R20 tires. The Titanium AWD ($42,190) adds all-wheel drive. And again, the Titanium EcoBoost AWD ($45,185) adds, along with the twin-turbocharged engine, dual exhaust, SelectShift automatic transmission with paddle-shifting, and electronic power steering. 

Options include a Class III Trailer Towing Prep Package ($570) with receiver hitch, wiring harness with 4/7 pin connector, engine oil cooler, tire mobility kit; second-row 40/40 reclining seats ($650-750); second-row floor console ($100); rear console refrigerator ($795); DVD rear entertainment center ($1,995); deep-tint Vista roof ($1,495); steel roof panel in contrasting White Suede or Brilliant Silver ($395); tri-coat paint ($395-495); Microsoft SYNC system ($395); roof rack side rails ($195); six-CD with satellite radio ($430); remote start system ($345); Active Park Assist ($550); power-folding third-row seats ($495) and 20-inch wheels ($795). Package 301A for SEL and Titanium ($3,600) bundles a refrigerated second-row console with the vista roof, second-row 40/40 seating, and 20-inch wheels. 

Safety features include driver and front-passenger dual-stage airbags, side-impact and safety canopy airbags, front passenger airbag sensing system, rear door child-safety locks, perimeter alarm, seatbelt pre-tensioners, reverse sensing, passive anti-theft system and tire pressure monitoring system. Active safety features include anti-lock brakes (ABS), AdvanceTrac electronic traction control, RSC Roll Stability Control, brake assist, and electronic brake force distribution (EBD). Adjustable pedals come on the Limited model. All-wheel drive is available for the SEL and Limited. 


The Ford Flex looks boxy, in an attention-getting and stylish sort of way, but boxy nonetheless. The hood and roof are long and flat, the windshield stands tall and proud, corners are squared-off, side body panels are vertical, side glass is nearly vertical, and the tailgate could be plotted with a T-square. The overall box shape suggests interior room and maximum space utilization. Many would also find the shape honest, simple and elegant. 

People seeing the Flex for the first time generally agree it has presence and a variety of upscale cues. Those who find it attractive are reminded of the Mini Clubman and Toyota FJ Cruiser, both of which share basic Flex proportions and even color-contrasting tops. 

The Flex may at heart be a functional people and cargo-carrier, but it's certainly not shy when it comes to exterior design. There's design everywhere, both in the overall look of the vehicle and in the details. A fair amount of brightwork, just short of bling, sets the Flex apart and communicates upscale intentions. A signature three-bar Ford grille in a muted silver finish extends across the front. Front bumper foglights are encased in highly reflective jeweled surrounds. Door mirror housings are not only chromed, but the caps have little tab-like crenellations that sparkle in sunlight. Big, bright 19-inch polished alloy wheels on the Limited suggest Lincoln more than Ford, as do large chrome door handles, bright window surrounds, and a shiny band running across the tailgate that repeats the front grille theme. 

Beyond the brightwork, the Flex has a series of small, horizontal, body-color indents stamped into the door panels. These not only visually lengthen the vehicle and break up mass along the sides, but likely also strengthen the panels and reduce oil-canning noise within the doors. Sure, such detailing is a little finicky and over the top, but the Flex would look a lot heavier if the indents weren't there. Another Flex signature is the optional roof color of either warm white or silver. 

On the new Titanium model, a black chrome grille, black trim around the park-and-turn lights, and darkened headlight bezels visually unite these different elements into a single, dark panel spanning the face of vehicle and wrapping around into the front fenders. Similarly, blacked-out nacelles make the fog lights disappear into the air opening below the bumper. The Flex name is spelled out in bold, black capitals above the grille, a rather truck-like touch. Around back, the taillights and the trim panel between them get the same blackout treatment as the headlights and grille. A black-painted roof ties it all together. Ten-spoke, 20-inch alloy wheels are painted a color Ford calls Luster Nickel, which has a subtle brightness that nicely complements the Titanium's otherwise dark trim

The Flex is taller than most station wagons but significantly lower than such traditional SUVs as the Explorer and Expedition. Unlike traditional SUVs, the Flex roof is about level with your eyes, not above them, so when you look at the Flex from up-close, you're looking across it, not up at it. 


Inside, interesting design elements are everywhere. While most cars show more attention and budget devoted to exterior design than interior design, it's clear the Flex interior designers were given free reign and considerable budget to work their magic and get things right. The Flex on the inside looks full, complete, spacious, roomy and luxurious. All the basics and most of the details are well covered. 

On opening a door and seeing the Flex interior for the first time, the impression is rich and inviting. Color coordination is carefully managed. Materials, plastics, fabrics, leathers and carpets are well matched with textures and sheen is nicely controlled. The visual impression is more Lincoln than Ford, and definitely upscale. Titanium models feature unique charcoal leather with grey Alcantara suede inserts. 

The impression of comfort and luxury is reinforced by large door openings and excellent entry and egress for all three seat rows. Seats are chair height, which means you slide across as opposed to jumping up or squatting down to sit, making it easy for even the less limber among us. 

The two front seats, separated by a stylish multi-function console, are more comfortable and accommodating than the second-row seats, which in turn are more comfortable and accommodating than the third-row seats. Perforated leather inserts and smooth leather seatbacks are on the front seats, but only leather inserts in the middle seats (vinyl everywhere else) and all-vinyl seats in back. All interior materials, including the vinyls, have a look and feel that communicate quality and durability. 

The front seats are superb, beautifully shaped and wonderfully supportive over long drives. There is a caveat, though, in the form of fairly aggressive headrests Ford claims are mandated by new federal safety standards. These place your head farther forward than you might be accustomed to, in the interest of reducing whiplash in the event of a rear-end accident. Maybe so, but other vehicles that must meet the same requirements seem to have less intrusive headrests. 

Second-row seats offer generous legroom and basic support good for long trips, and are marginally less supportive and comfortable than those in front. The second-row seats are adjustable fore and aft, and they can also be folded through an electric switch to enable third-row access. Push a button in the C-pillar and the seatback folds forward, then the seat cushion folds up. It's clever and well done. Another interesting second-row touch is a pair of wedged footrests that attach, with Velcro, to the carpeted floor and add greatly to overall comfort. 

For 2011, Ford has added a power-fold option for the third row as well. Still, third-row seating is what might be called occasional for adults, but reasonably comfortable and accommodating for anyone under five-feet tall. Adults can reasonably hang on for 30 minutes or so; longer than that, and it becomes confining. This sense of confinement is exacerbated by all rear side glass being fixed, as well as the rear window. Third-row ventilation either has to come from overhead A/C ducts or someone in the second row opening rear-door windows. On sunny days, the third row can quickly become hot and stuffy. The multi-function screen display in the center stack of the instrument panel works in conjunction with Ford's SYNC Hands-Free and Communications System and offers everything from airwave audio to satellite audio, climate controls, Sirius Travel Link, navigation, hands-free phone and rearview camera monitor. Push-button or touch-sensitive switches are either adjacent to the screen, on the steering wheel, or within the screen itself. Split-screen readouts are available. The reversing camera offers a day-for-night feature, which means that even in the darkest alleys, the rear-view image you see on the screen is as bright and clear as in broad daylight. We found the rearview camera in the Flex to be one of the best available for backing around obstacles. 

Audio quality through the system developed by Sony is excellent. 

The in-dash screen functions and display look spectacular. The colors, the graphics, the sheer range of capabilities never fail to impress. In practice, there are some limitations. The voice recognition function often takes a couple of tries to get it right. Maybe it's the accent, maybe it's the inflections, maybe it's ambient noise, but regardless you learn to pace yourself giving instructions and have to be prepared to try more than once. Then there are the screen readouts. Some colors (red, for instance) are hard to see in certain lighting conditions. Others are in symbols or fonts too small to distinguish while driving. Still, the system as a whole is a technological tour de force and clearly paves the way for future developments. In any case, don't work these systems while driving. 

An refrigerator that fits between second-row bucket seats on 2-2-2 models is available. It's not just a cooler that keeps cold things cold, but an actual refrigerator that takes warm things and makes them cold. 

The deep-tint Vista Roof appears to be a single moonroof over the front-row seats combined with a huge glass panel over the second and third-row seats. From the inside, the front-row pane is a conventional glass moonroof with normal slide and tilt features. In the second row, glass is visible over the right and left sides, with a solid headliner trim panel up the middle. In the third row, a single glass pane extends across the seat from left to right. Second and third-row overhead glass is fixed, with retractable sliding shades to reduce interior heat and glare. 

Behind the third-row seat is a small cargo area about the size and shape of what you might find in a minivan. This is accessed through a swing-up one-piece tailgate. The load floor is carved into a recessed well, which keeps cargo in place and prevents things spilling out but also makes access marginally more difficult than with a flat load floor. Those needing more room or better access can easily fold the third-row seats to suit. 

Cargo capacity is 20.0 cubic feet with all three rows of seats in place, 43.2 cubic feet with the third-row seat folded down, and 83.2 cubic feet with the second- and third-row seats down. 

Driving Impression

The Ford Flex and other people and cargo movers are more about features, accommodations and equipment than the actual driving experience. That said, the Flex is remarkably composed on the road and dynamically competent, and not just for a vehicle its size, but remarkably taut for a vehicle of any size. Seamless is the word that comes to mind. 

The prevailing feeling on the road is less of power and speed than overall safety and solidity. The Flex feels like a vault. NVH (noise, vibration and harshness) control is exceptional. This results from a well reinforced body structure (both visible and notable in the way the various pillars and door openings are constructed) that eliminates the usual creaks and groans. The only noise you hear while underway comes from the mirrors, but even this is only slight and at speeds over 65 mph. The Flex is one composed and quiet car. 

The standard 3.5-liter V6, with double overhead-cams and 262 horsepower, has more than adequate power for normal driving conditions, along with sufficient torque to either tow a 2000–pound load in standard form or a 4500-pound load with the optional trailer towing package. The 6-speed automatic transmission does its job efficiently and well. We found it was rarely, if ever, caught in the wrong gear. 

Fuel economy is an EPA-estimated 17/24 mpg City/Highway, 16/22 mpg with all-wheel drive. 

The EcoBoost V6, with its 355 horsepower and 350 pound-feet of torque, is a wonder of power and response, and brings with its additional output only a small penalty in fuel economy, being rated at 16/21 City/Highway mpg. 

Ride quality is controlled to the point of neither being noticeable nor a real factor in the driving experience. Cornering is level and quiet. Turns taken at enthusiastic speeds elicit no audible reply from the tires. Four-wheel disc brakes with every conceivable electronic interface are equally quiet and composed, and provide peace of mind. 


The Ford Flex is a large, stylish and capable crossover vehicle that can carry six or seven passengers and a fair amount of cargo in luxury and comfort. It is easy to access, easy to use, easy to drive over short and long distances, and comfortable for everyone. The exterior design is distinctive and memorable. The interior is filled with clever details and surprise-and-delight features. High-tech touches abound. For families who need a large vehicle, the Ford Flex offers everything you would want in the way of a satisfying and rewarding vehicle to own and drive. correspondent Rex Parker filed this report from Santa Monica, California. 

Model Lineup

Ford Flex SE FWD ($29,075); SEL FWD ($31,875); SEL AWD ($33,725); SEL AWD EcoBoost ($36,720); Limited FWD ($37,845); SEL AWD ($36,720); Limited FWD ($37,845); Limited AWD ($39,695) Limited AWD EcoBoost ($42,690); Titanium FWD ($40,340): Titanium AWD ($42,190): Titanium AWD EcoBoost ($45,185). 

Assembled In

Oakville, Ontario. 

Options As Tested

Package 301A ($3,600), includes Vista roof, second-row captain's chairs, second-row refrigerator, 20-inch alloy wheels; white roof ($395); tow package ($570). 

Model Tested

Ford Flex Limited AWD ($39,695). 

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