2010 Ford Taurus

MSRP ?

$25,170 - $37,770
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Smart Buy Market Avg. ?

N/A
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Engine Engine 3.5LV-6
MPG MPG 18 City / 28 Hwy
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2010 Taurus Overview

2010 Ford Taurus SEL – Click above for high-res image gallery In 1985, when few models really stood out from the midsize pack, Ford created one of the most influential vehicles of the late 20th century: the Taurus. Radically styled and intelligently packaged, the Taurus won the hearts and minds of millions of car buyers, and for over a decade, it was a dominant force in the retail car market. Eventually, competition from the Toyota Camry and Honda Accord proved too much for Ford to handle, and the Blue Oval hung its game-changing sedan out to dry. Product development dollars were funneled to trucks and SUVs, and the Zodiac's bull died a pauper's death in 2007 after an achingly long stint as a tattered fleet Queen. When Alan Mulally took the helm of FoMoCo, the new CEO wondered why the recognizable – if tarnished – Taurus name had been abandoned. So a branding Band-Aid was affixed to the underperforming Five Hundred sedan and, unsurprisingly, consumers saw through the botched rebadging. The "new" Taurus was still the old Five Hundred; a dynamically challenged sedan whose biggest selling point was a really large trunk. In hindsight, the move may have been a way to revive the Taurus in the public's consciousness as Mulally and company went back to the drawing board to create a new world-class sedan capable of taking on the biggest names in the segment. The 2010 Ford Taurus is here... but does it have what it takes? %Gallery-74196% Photos copyright ©2009 Chris Shunk / Weblogs, Inc. Before the rebadged Taurus arrived in 2008, the Blue Oval's bull was a midsize sedan. Not anymore. The 2010 model is larger... much larger. At 202.9 inches, the Taurus spans an additional five inches over the Toyota Avalon – or to put its gargantuan length into better perspective – nearly an inch longer than a Chevrolet Tahoe. That makes it a sedan even Baby Huey can love. But the 2010 Taurus doesn't just differentiate itself from past Taurus models in size, it's more upmarket in both look and feel. Undoubtedly, one of the primary reasons that the last Taurus reclamation project fell flat was the donor Five Hundred's utterly uninteresting exterior design. The 2008 Taurus was so bland and unnoticeable it needed a chromed, Flava-Flav three bar grille to keep other motorists from running into it. For 2010, Ford has taken a different approach, making the two-ton sedan stand out with strong character lines on the hood and beltline that create a wide, muscular and luxurious exterior. Up front, Ford has inset a set of modern, dynamic headlamps to accentuate the Taurus' sophisticated mug. The lower fascia makes this Blue Oval appear more aggressive, with a wide, trapezoidal shape reminiscent of the so-called "Kinetic" designs found on the European Mondeo and Focus. Our only issue is with the contrived three bar grille, which contrasts nicely with the lower fascia but falls short with its odd looking holes on the top and bottom …
Full Review

2010 Taurus Overview

2010 Ford Taurus SEL – Click above for high-res image gallery In 1985, when few models really stood out from the midsize pack, Ford created one of the most influential vehicles of the late 20th century: the Taurus. Radically styled and intelligently packaged, the Taurus won the hearts and minds of millions of car buyers, and for over a decade, it was a dominant force in the retail car market. Eventually, competition from the Toyota Camry and Honda Accord proved too much for Ford to handle, and the Blue Oval hung its game-changing sedan out to dry. Product development dollars were funneled to trucks and SUVs, and the Zodiac's bull died a pauper's death in 2007 after an achingly long stint as a tattered fleet Queen. When Alan Mulally took the helm of FoMoCo, the new CEO wondered why the recognizable – if tarnished – Taurus name had been abandoned. So a branding Band-Aid was affixed to the underperforming Five Hundred sedan and, unsurprisingly, consumers saw through the botched rebadging. The "new" Taurus was still the old Five Hundred; a dynamically challenged sedan whose biggest selling point was a really large trunk. In hindsight, the move may have been a way to revive the Taurus in the public's consciousness as Mulally and company went back to the drawing board to create a new world-class sedan capable of taking on the biggest names in the segment. The 2010 Ford Taurus is here... but does it have what it takes? %Gallery-74196% Photos copyright ©2009 Chris Shunk / Weblogs, Inc. Before the rebadged Taurus arrived in 2008, the Blue Oval's bull was a midsize sedan. Not anymore. The 2010 model is larger... much larger. At 202.9 inches, the Taurus spans an additional five inches over the Toyota Avalon – or to put its gargantuan length into better perspective – nearly an inch longer than a Chevrolet Tahoe. That makes it a sedan even Baby Huey can love. But the 2010 Taurus doesn't just differentiate itself from past Taurus models in size, it's more upmarket in both look and feel. Undoubtedly, one of the primary reasons that the last Taurus reclamation project fell flat was the donor Five Hundred's utterly uninteresting exterior design. The 2008 Taurus was so bland and unnoticeable it needed a chromed, Flava-Flav three bar grille to keep other motorists from running into it. For 2010, Ford has taken a different approach, making the two-ton sedan stand out with strong character lines on the hood and beltline that create a wide, muscular and luxurious exterior. Up front, Ford has inset a set of modern, dynamic headlamps to accentuate the Taurus' sophisticated mug. The lower fascia makes this Blue Oval appear more aggressive, with a wide, trapezoidal shape reminiscent of the so-called "Kinetic" designs found on the European Mondeo and Focus. Our only issue is with the contrived three bar grille, which contrasts nicely with the lower fascia but falls short with its odd looking holes on the top and bottom …Hide Full Review