$11,550 - $13,925

Expert Review:Autoblog

2008 Toyota Yaris – Click above for high-res image gallery

Read a few car reviews and it's easy to walk away with the impression that we're a jaded lot; only interested in performance, luxury, and price. Any vehicle that doesn't have stupendous amounts of the first two for the tiniest pile of the latter gets kicked to the curb. It's true, driving cars that don't belong to us facilitates a certain view into how the other half lives that could definitely ruin one on lesser vehicles. On the other hand, there's an entirely different type of enjoyment to be extracted from cars that forego ostentation without ratcheting up the crap factor. Toyota's Yaris will never be mistaken for a Lexus, but it's neither the absolute nadir, nor ultimate zenith of autodom, meaning it has a shot.

Photos Copyright ©2008 Dan Roth / Weblogs, Inc.

We're not exactly sure what to make of the little three door Yaris. It wears Toyota badging, yet the design is deliberately weird enough to wear Scion indicia. Indeed, Toyota's supposedly hipper sub-brand offers the xD, a five-door on the same architecture as the three and four-door Yaris models. You'd think that Toyota could get away with more conservative styling. Once upon a time, Tercels wore lines cribbed from E36 BMWs, while the Yaris team apparently looked toward the Elgin Pelican for inspiration.

The S version tries a little harder visually with Toyota's half-awkward bodykit and a red "S" on the liftgate denoting nothing at all. If the three-door shared the nose of the sedan, it wouldn't be so bad. As it is, Nunez nails it when pointing out the Yaris belongs in the PokeDex. Someone, somewhere, will undoubtedly love the looks, so let's just say that we think the true beauty (if yould call it that) of the Yaris lies inside.

While stubby on the outside, the interior is surprisingly accommodating both front and rear. Six-footers might not be pleased getting stuck in the back seat, but fill the Yaris with a quartet of mid-five-footers and nobody can honestly gripe. All four seats even slide fore/aft. Cargo capacity behind the rear seat is limited for loads of pea stone, but holding the carpool's laptop bags won't be a problem. Hatches are excellent at packing big functionality into small footprints, and when piloted solo, folding the rear seats ups the usefulness tremendously. For the way many folks use their cars, a 3 door Yaris is more than enough.

Attentive interior design is what lends the Yaris a bigger feel inside than its tinytastic dimensions initially suggest. Driver and passenger cupholders cleverly fold out of the dashboard, and the slender center stack with its vertically arrayed HVAC controls stays well clear of kneecaps. There's even storage cubbies on either side of the center stack, as well as two covered bins in the top of the dashboard and a conventional glovebox on the passenger side. Those dual bins are made possible by the centrally located gauge cluster. The merits of such an arrangement have been debated ever since the Echo debuted, and we kept losing our place when trying to glance at the cluster. Given some time with the car, it'd become a non-issue.

The big inside-small outside execution has charm, though the Yaris doesn't lead its class. Honda's Fit, admittedly a little larger, can be crammed with more gear, and the materials Toyota renders the interior of the Yaris with aren't particularly inspiring. On the plus side, there are power windows, locks, and mirrors, air conditioning, and the audio system has an auxiliary input, as well as the de rigeur CD slot, though we did miss cruise control. Less pleasing is the collection of slightly-different plastics, each wearing a separate surface texture and variation on black. Some areas of the dashboard and door panels are quick to pick up unsightly scuffs, and the lids of those dash storage compartments felt vulnerable to being snapped off in a fit of overexuberance. None of this proves detrimental in practice, and perhaps only auto writers addicted to sybaritic luxury will care. The interior is very cleverly thought out, with a lot more space and storage than expected, and on-target ergonomics.

Another invisible area of Yaris beauty can be discovered at the scales. At 2,340 with the four-speed automatic like our car had, the Yaris weighs what small cars used to weigh. That moderate weight means the handling feels nimble and maybe even a little flingable. Ride quality is supple enough that the Yaris once again masks the fact that it's just a little thing. Bumps are absorbed, rather than bouncing the Yaris all over the place. Crosswinds and passing semis likewise leave the Yaris unperturbed. None of this is to say that the Yaris feels sporty, it doesn't, and again, the Fit will whip it. On the plus side, the decent ride and minimal chassis slop won't fatigue in the daily grind, and even deliver mild entertainment.

Hauling the chassis around is Toyota's 1NZ-FE four cylinder. VVT-i variable valve timing allows the 1.5 liter to belt out 106 horsepower and 103 ft-lbs of torque with a husky voice. While the motor is throaty, it's not rough. Even though some of us feel automatics are out of place in small cars, the Yaris is still plenty responsive and has enough snort to handle everything short of leading a police chase. The best part of the Yaris, and possibly the most important given the historic fuel prices we're currently paying, is the mileage. We were surprised and pleased to discover that not only did the 11 gallon tank last a week, but when that week is filled with less than gentle mixed driving, the Yaris will cheerily deliver 36mpg, besting its EPA estimate.

Four dollar per gallon gasoline has fueled a firestorm of interest in smaller, more efficient cars - as evidenced by the latest sales numbers. The Yaris has a low buy-in price, under $12,000, and ours rung the register for a reasonable $17,000, about the same as the more attractive Suzuki SX4 Crossover that also offers AWD and now a navigation system, and is a more willing dance partner. The SX4 can't attain the fuel economy of the Yaris, however. While the Yaris is not designed for extroverted excitement, high mileage is newly sexy, and the design kinkiness will likely attract eyes attached to wallets, too.

Photos Copyright ©2008 Dan Roth / Weblogs, Inc.

Superb subcompacts for affordable transportation.


The Yaris is the lowest priced Toyota, the Toyota that best represents the value of good, basic transportation. Except the Yaris is better than just good. It boasts handsome looks, pleasant road manners, perky performance, and a well-tailored interior. 

Yaris was introduced as a 2007 model. For 2008, a sporty S version of the liftback joins the Toyota Yaris lineup. The Yaris S liftback and sedan benefit from special interior and exterior trim: a leather-wrapped steering wheel and shift knob, amber-illuminated tachometer, special seat fabric, and color-keyed spoilers under the front and rear bumpers. Aluminum-alloy wheels are optional. 

The Yaris is a reminder of what has made Toyota the world's leading carmaker: the ability to cater to a wide range of luxury and specialty market niches without forgetting how to build good, basic transportation. All Yaris models combine an inexpensive sticker, outstanding fuel mileage and the solid integrity that underlies every Toyota vehicle. 


Toyota Yaris is available in base or S trim, each as a three-door hatchback or a four-door sedan. All Yaris models are powered through the front wheels by a 1.5-liter engine with an output of 106 horsepower. A five-speed manual transmission is standard while a four-speed automatic is optional for the liftback ($900) and sedan ($725). 

Yaris liftback ($11,350) and sedan ($12,225) come with air conditioning, power steering, tilt steering wheel, intermittent wipers, rear center headrest, driver and passenger vanity mirrors, front and rear cupholders, digital clock, UV glass and a map light. The Yaris is pre-wired for a radio but does not come with one. The liftback's front seats are adjustable four ways, while the sedan's are adjustable six ways. The radio antenna is roof-mounted on the liftback and is placed in the rear window glass of the sedan. The liftback's rear seat folds down while the sedan's rear seat is fixed. 

Yaris liftback S ($13,025) adds an amber-illuminated tachometer, AM/FM/CD audio with MP3/WMA and universal mini-jack, sport seat fabric, leather-wrapped steering wheel and shift knob, rear window wiper and defroster, color-keyed front and rear under-bumper spoilers, special badging, and P185/60 tires on 15-inch steel wheels with full covers. The Yaris sedan S ($13,725) is similarly equipped, but skips the leather wrappings for a 60/40 split fold-down rear seat. 

A Convenience Package for liftback ($630) and sedan ($750) models adds the radio, 15-inch wheels and tires, rear defroster, and 60/40 split/fold-down rear seats for the sedan and a rear wiper for the liftback. The Power Package for the base models ($1,785) includes the Convenience Package plus power door locks, windows, and mirrors. On the liftback, it also adds a 60/40 split rear seat that slides, reclines, and folds completely flat; on the sedan, it adds cruise control, upgraded trim, LCD audio display, and ABS brakes with Electronic Brake-force distribution. The similar package is available for S models. Power windows ($375) or locks ($275) are options on base sedans. Other options: 15-inch alloy wheels ($390), fog lights ($110), rear spoiler for the liftback ($2000) or sedan ($435), remote keyless entry ($230). 

Safety features that come standard include dual-stage driver and front passenger airbags, front seatbelt pretensioners, plus three-point seatbelts and head restraints for all five seating positions. Also available ($650) are front seat-mounted side-impact airbags for torso protection and side curtain airbags for head protection for front and rear passengers. We highly recommend these extra safety features, especially in such a small and lightweight car. Always wear seat belts as they are your first line of defense in a crash. ABS/EBD brakes are optional ($300); we strongly recommend getting them. 


The Toyota Yaris has an appealing look to it, especially the liftback. 

The liftback was designed around the theme of 'powerful simplicity,' but our first impression was that it's cute as the proverbial bug. It has character, with its wedgy profile, large front halogen headlamp clusters, creased hood lines and T-grille. Almost every exterior element is body-colored, but it avoids looking like a featureless blob due to strategic placement of black trim around the base of the A-pillar, on the B-pillar, on the two strips that run the length of the roof, the front grilles and foglamp surrounds, and at the base of the windshield. 

The rear hatch opens down to the bumper line and raises just high enough to allow a six-foot-tall person to stand under it. Like everything else about the Yaris, the hatch's function feels just right. Opening of the hatch is well damped by two struts, and closing it takes no more than a gentle downward push. 

The sedan's theme is 'Simple is Cool,' which is based on the Japanese art of flower arranging, where unnecessary decoration is shunned in place of a single, simple design. It's significantly longer than the liftback, by 3.5 inches in wheelbase and a whopping 19 inches overall. Its long, stretched cabin, arched beltline and short overhangs give it sporty proportions, and the multi-reflector halogen headlights lend it a premium look. Longer and wider and riding on a much longer wheelbase than the Echo sedan it replaces, the Yaris sedan has proportions that work together to create a sportier car. 

Despite their distinctive styling, both the sedan and liftback share a 0.29 coefficient of drag, an excellent number that helps quiet the ride and increase fuel economy at cruising speeds. 

The standard running gear consists of P175/65R14 radials on 14-inch steel wheels, and the brakes are front ventilated discs and rear drums. The suspension is independent in front, with a semi-independent torsion beam in the rear. 


The Yaris is a marvel of space efficiency with clever cockpit packaging. Its relatively long wheelbase (the longest in its class) makes the Yaris cockpit feel quite spacious, especially in the liftback with its tall, extended roofline. Legroom isn't quite as generous as headroom, though six-footers can occupy every seat except the center rear without complaint. 

The standard fabric upholstery is classy looking, durable and provides good grip in the corners. The black upholstery studded with blue dots that came in one of our test cars was especially handsome. The front seats have supportive, deeply dished backs; but the bottom cushions are flat and short, so long-legged drivers may not enjoy optimum comfort and lower-body support. The seating position is nicely upright and allows excellent forward sightlines, but it feels awkward relative to the steering wheel. The wheel adjusts for rake but not for reach, so it's necessary to pull the seat fairly far forward to assume the proper 10 and 2 o'clock hand placement, and this results in a position that's more like sitting in a chair at the dining table, legs bent at 90 degrees, than the other extreme, laying down in a sports racing car. The sedan's front seats do feature a height adjustment, which helps the driver find a more comfortable position. And the sedan's longer wheelbase provides about another 2 inches of legroom front and rear. 

Access to the liftback's rear seat is provided by a walk-in lever in the shoulder area of the front passenger seat. There is no such lever on the driver's side. The rear seats in the sedan and liftback are adequate to the task of hauling passengers over short distances, but the liftback offers the advantage of a recline feature that increases the seatback angle from 10 degrees to 28 degrees. A 60/40 split seat with 5.9 inches of fore and aft adjustability is also available, greatly increasing the liftback's comfort and practicality. A pair of levers on the shoulder of the seatback make the operation a snap. The sedan's rear seating can also be ordered in a 60/40 split configuration, but there is no recline feature. 

Cargo space in the liftback with the seats upright is 9.5 cubic feet, or 25.7 cubic feet with the seats folded down. The sedan's cargo volume is 12.9 cubic feet with the standard rear seat and 13.7 behind the 60/40 folding seats. Folding the sedan's seats adds volume. The wide rear openings, which extend down to bumper level, make the task of loading and unloading the Yaris easier. 

Just as the two Yaris models differ in exterior styling, the instrument panels for the liftback and sedan are distinctive. Each features a center-mounted gauge cluster and an overall simplicity of design. The sedan's IP looks a bit more upscale with its dual-toned trim and Optitron illuminated gauge cluster, which includes a 120-mph speedometer, fuel gauge, odometer/trip meter and various warning graphics. Manual-shift sedans, S-model liftbacks, and automatic sedans with the Power Package add a tachometer. Outboard cupholders are standard on all models. 

The center console differs in style between the two models, but the stereo and air conditioning functions are, in typical Toyota fashion, equally easy to view and use. Turn signals and lights are operated by the left-side steering column-mounted stalk; the right stalk is for the front wipers (plus a rear wiper in the liftback). Storage bins abound, on either side of the center stack and along the doors, although liftbacks have three gloveboxes to the sedan's one. For those cars equipped with the MP3 stereo, the center console includes an auxiliary input. 

Overall, the interior is comfy, the trim and upholstery appear classy, and the controls are intuitive. There would be no shame in taking the boss out to lunch or your mother-in-law to the opera in a Yaris. 

Driving Impression

It would be hard to come up with better inter-urban transportation than the Toyota Yaris, price considered or not. Forget the entry-level label. The Yaris feels and performs much better than its MSRP would suggest. The economical 1.5-liter engine has more than enough power to keep up with the pack, the supple ride smoothes out most bumps and dips, the handling is almost sporty when the road opens up, the steering feels classes above entry level, and the brakes haul the 2,300-pound car to a halt with confidence. Pedal feel is direct, and even though the rear brakes are drums and not discs, stopping power is more than sufficient. Pedal feel is especially good (something we can't say about some of the upscale electronic braking systems on the market). 

Still, you know this isn't a Lexus, or even a Camry, from the clearly heard engine and some road noise. These are constant reminders of the car's small size and light weight, but there's little else about its road manners to complain about. The reason for that is its extremely rigid structure. Various braces and crossmembers were designed to offset vibration and several types of undercoatings and damping materials were applied to reduce noise, and the results are impressive. Rough road, railroad tracks and potholes are certainly felt but are pleasantly muted by the solid integrity of the chassis. 

The Yaris has no problem keeping up with traffic and is especially usable for in-town duty. The engine revs freely and smoothly and will tolerate near-redline rpm without squawking. On the highway, fifth gear is definitely just for cruising, but a quick downshift to fourth delivers comfortable passing power. The 1.5-liter four-cylinder engine features variable valve timing, direct ignition and an electronic throttle. It's the same engine used in the Scion xA. 

The five-speed manual transmission is a joy to work, both around town and in the wide-open spaces. The shifts are creamy smooth and the gear ratios are well spaced, especially for the cut and thrust of city life. First gear delivers good throttle response, while second and third are flexible enough that it's easy to keep the engine's power flowing smoothly without having to constantly row the shift lever. Fourth gear is good for passing at highway speeds, while fifth allows comfortable cruising up to about 80 mph. 

The four-speed automatic works well, too. Some acceleration power is compromised, but the smooth upshifts and crisp downshifts make it a commuter's best friend. The automatic features a gated shifter, and the shift lever is well placed and a cinch to operate. 

The 14-inch tires that come standard prefer city work to excursions through the canyons. The optional 15-inch running gear sharpens handling and steering and makes the car an agreeable companion through the corners. There's still some body roll when the corners get tight, but it comes and goes with no surprises or awkward weight transitions. The front independent suspension is newly developed. The torsion beam rear suspension features anti-lift geometry for more stable braking, and a toe correction function for enhanced straight line stability. 

The electric power steering rack adds to the confidence-inspiring road manners. Not only does it help fuel mileage by eliminating a power-sapping hydraulic pump, it can be tuned for a specific feel, and Toyota's engineers did a marvelous job making this one feel just right, with crisp response to driver input and plenty of on-center feel. 

An economy car must, of course, use only an economical amount of fuel. The 2008 Yaris is EPA-rated at 29 mpg City, 36 mpg Highway (or 35 Highway with the automatic), according to the stringent new EPA test methods. How much a Yaris actually achieves is entirely up to the driver, but because of its flexible powertrain and economy-directed gear ratios, we believe that reaching the 2008 figures is entirely possible. 


The Toyota Yaris proves that inexpensive should not be confused with cheap. From their well sculptured exterior lines to the tailored, upscale look of their interiors, little about the Yaris liftback or sedan suggests the cutting of corners. This is a great time to be shopping for a subcompact, with the Toyota Yaris, Nissan Versa, Honda Fit, Saturn Astra, Kia Rio, and Hyundai Accent competing for buyers. correspondent Greg Brown filed this report from Santa Barbara, California. 

Model Lineup

Toyota Yaris Liftback ($11,350); Sedan ($12,225); Liftback S ($13,025); Sedan S ($13,725). 

Assembled In


Options As Tested

Power Package ($1,710) includes AM/FM/CD with MP3 jack, 15-inch wheels, rear defroster, power windows/locks/mirrors, 60/40 slide/recline/fold flat multi-function rear seat. 

Model Tested

Toyota Yaris Liftback ($11,350). 

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