2003 Axiom New Car Test Drive
Isuzu carves its SUV specialist niche a little wider with the roll-out of a new model, the Axiom. Axiom is math-speak for a self-evident truth, and the process by which Isuzu found this name is noteworthy in itself. Rather than evolving from marketing mavens or focus groups, Isuzu solicited this tag directly from the ranks of cyber-citizenry. More than 46,500 entries were received in the company's website-based naming contest. The winning moniker netted a new Isuzu SUV of his choice for an electrical engineer from the Pacific Northwest.
Axiom fits between Rodeo and Trooper in the Isuzu lineup and borrows more than 70 percent of its components from those two models. Rodeo Sport and VehiCROSS round out the five-model, all-SUV lineup from Isuzu.
Axiom is available with rear-wheel drive (2WD) or four-wheel drive. Four-wheel drive adds nearly $2500 to the retail price.
Two trim levels are available: base ($25,985) and XS ($28,305). The XS model adds leather seating surfaces, a four-way power passenger seat, fog lamps, body side molding, heated front seats, and a power moonroof with sun shade. The moonroof ($900) is also available as a stand-alone option for the base model.
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