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    Buick Lucerne
    Buick to invest in LaCrosse, let Lucerne dodder toward oblivion
    1229981520

    Small(er) is the new big as far as Buick's concerned. With the precipitous sales falloff of full-sized cars, Buick's putting its chips on the mid-sized 2010 LaCrosse, which will go on sale in the U.S. and in China. That leaves the full-size Lucerne in terminal orbit; built on GM's G Platform, Buick has no plans to redesign it, and no plans to replace it ...

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    Buick Lucerne
    Execs say Buick to get more "bold", "dramatic"
    1199033880

    Through the success of the Enclave, Buick has discovered that nicely designed, well-built, high content vehicles sell. Being the first Buick in a long time to log advance orders, GM thinks it might be onto something with the Enclave formula. That recipe consists of bolder styling than past Buicks, with cues coming from the Velite and Riviera show cars. ...

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    Buick Lucerne
    SEMA: Buick Lucerne CCX Luxury Liner by Rick Bottom
    1162494540

    When you think aftermarket, chances are "midsize sedan" doesn't immediately spring to mind unless it has a German badge. But Chrysler has the 300 and Buick sees the Lucerne as a good alternative. SEMA has seen hundreds of different 300 variations, so not to be left out this year, Buick brought something for everyone. Everyone who likes the Lucerne, that is. ...

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    Buick Lucerne
    GM SEMA Showcase #3: The Buicks
    1162248300

    UPDATE 1: Added photos of the Lucernes assembled en masse. UPDATE 2: All images now link to hires copiesWow, GM's bringing so many Buicks to SEMA, we're giving them a showcase post all their own. Hell bent on getting the message across that the Buick brand isn't just for Sansabelt-wearing retirees anymore, the General has dispatched -- count 'em -- eleven ...

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    Buick Lucerne
    Buick tries to avoid Oldsmobile's fate
    1161120720

    Buick's marketers are caught between a rock and a hard place, or more accurately between the aging baby boomers of its core market and the younger Gen-Y buyers it needs to grow the brand. With the average Buick owner nearing retirement age, brand managers are trying to play both sides of the fence, making the OnStar Directions and Connections service (a ...

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